Analytics Metrics Deep-Dive: CLV, A/B Testing, Cohorts & Unit Economics is a structured track of 4 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Customer Lifetime Value (CLV): A Deep-Dive - CLV is the net present value of all future cash flows from a customer over their lifetime with the business.
- A/B Testing Metrics: A Deep-Dive - Moving beyond intuition, here are the exact formulas and decision rules used by analytics teams at top Indian tech companies for every A/B test.
- Cohort Analysis: A Deep-Dive - Cohort analysis groups users by a shared characteristic at a point in time (usually signup date) and tracks their behaviour over subsequent periods.
- Unit Economics: A Deep-Dive - Ch 18: Metrics Deep-Dive Unit economics answers: 'Do we make or lose money on each transaction?' It is the foundation of startup viability analysis and the most-asked que