Analytics Metrics & KPIs: The Complete Framework is a structured track of 6 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Universal Analytics Metrics Every Analyst Should Know - These are the foundational metrics every analyst must know cold.
- Statistical Model Metrics Explained - Before choosing a model evaluation metric, always ask: What is the business cost of a false positive vs a false negative?
- Dashboard Design Principles for Analysts - A dashboard that nobody uses is just a pretty picture.
- North Star Metric vs Counter-Metrics: Managing the Tension - Framework Reality Check: Every North Star metric has a counter-metric (guardrail).
- Key Metrics by Domain: A Quick Reference - Domain-specific KPIs with formulas and Indian market benchmarks.
- Dashboard Teardowns: CXO View vs Manager View - The same data, presented differently, serves entirely different decision-making needs.