Huella is reimagining advertising with interactive ad-tech products like NEXad, AIgnite, and NewsroomAI built to move brands beyond passive attention into real conversations, actions, and outcomes. By combining inventive formats with strong creative execution, Huella’s team delivers beautiful, engaging, and high-converting experiences for global brands across categories such as fashion and FMCG. The company’s focus on interactivity, data-informed creativity, and scalable AI tooling positions it at the forefront of next-generation brand experiences across CTV, mobile, and web.
Within this context, the Creative Partner Lead is a pivotal role. It blends visual design, UX thinking, and motion artistry to craft and scale interactive stories from concept to launch using Huella’s in-house design studio. As a cross-functional collaborator and brand guardian, this leader aligns creative vision with business outcomes, elevates quality across client and internal initiatives, and champions experimentation from gamified formats to AI-assisted workflows. The result: standout campaigns that consistently perform and a creative practice that grows in both craft and impact.
This comprehensive guide provides essential insights into the Creative Partner Lead at Huella, covering required skills, responsibilities, interview questions, and preparation strategies to help aspiring candidates succeed.
1. About the Creative Partner Lead Role
The Creative Partner Lead spearheads the direction, growth, and quality of visual content across Huella’s interactive ecosystem. The role translates brand and business objectives into high-impact creative shaping CTV, mobile, and web ad layouts; building engaging UI compositions; and orchestrating motion graphics and video narratives that drive measurable outcomes.
It combines conceptual strategy, visual design, UX sensibility, and motion craft to bring interactive ideas to life in Huella’s in-house design studio, while ensuring consistency and excellence across all touchpoints, including campaigns, social assets, event showcases, and case studies.
Positioned as a cross-functional partner, the Creative Partner Lead collaborates closely with leadership, sales, and strategy teams to align creative work with client goals and commercial priorities. Acting as a brand guardian and thought partner, this leader iterates rapidly on feedback, pushes innovation through gamified formats and AI-driven scaling, and mentors junior talent or freelancers. The role is central to elevating Huella’s creative reputation and ensuring every deliverable is sharp, on-brand, and conversion-focused.
2. Required Skills and Qualifications
Below are the core qualifications, competencies, and technical skills that underpin success in the Creative Partner Lead role at Huella.
Key Competencies
- Strategic Conceptualization and Innovation: Ability to develop original, out-of-the-box campaign concepts and push creative boundaries through gamified ads, data use, and AI tools to position the brand as a leader.
- Cross-Platform Creative Execution: Skill in designing and executing engaging visual content across diverse formats, including interactive CTV, mobile, and web ads, as well as brand campaigns and social media assets.
- Visual Storytelling and Brand Guardianship: Strong capability to drive sharp, consistent narratives for both client work and the company's own brand, ensuring all outputs meet a high standard of creative excellence and design consistency.
- Collaborative Leadership and Mentorship: Effectiveness in working closely with leadership, sales, and strategy teams as a thought partner. Includes the ability to mentor junior talent and iterate quickly based on feedback to align creative work with business goals.
- Trend Awareness and Creative Growth: A proactive approach to staying updated on global creative trends and integrating fresh inspiration into the company's work to maintain innovation.
Technical Skills and Industry Knowledge
- Core Design Software Proficiency: Required proficiency in Figma, Adobe Illustrator, and Photoshop for creating layouts, UI compositions, and static graphics.
- Motion and Video Editing Skills: Working knowledge of Adobe After Effects and/or Premiere Pro is listed as a good-to-have skill for adding flow, rhythm, and motion to visual narratives.
- Foundational Design and UX Principles: Strong understanding of visual hierarchy, color, typography, and layout. Basic to intermediate knowledge of UX and interaction design principles for creating intuitive ad experiences.
- Interactive Ad-Tech and Digital Advertising: Experience with or a strong understanding of interactive and performance-driven advertising formats. Familiarity with the digital ad landscape across CTV, mobile, and web is crucial.
- Visual Prototyping and Ideation: Ability to act as a visual thinker, quickly translating ideas into mockups and prototypes to communicate concepts effectively.
3. Day-to-Day Responsibilities
The Creative Partner Lead’s daily and weekly cadence blends concepting, production, collaboration, and iteration to deliver interactive work that is both beautiful and effective. Expect a balance of deep creative thinking, rapid prototyping, cross-functional alignment, and quality assurance across campaign assets and brand materials.
- Conceptualize & Strategize: Develop original, out-of-the-box ideas and campaign concepts that position Huella as a leader in creative excellence.
- Design & Execution: Create interactive CTV, Mobile, and Web ad layouts; translate ideas into engaging UI compositions, videos, and motion graphics.
- Creative Storytelling: Drive Huella's own brand campaigns, social media assets, event showcases, and case studies with sharp, consistent storytelling.
- Innovation & Experimentation: Push the boundaries of interactive storytelling through gamified ads, creative data use, and adoption of AI tools for creative scaling.
- Collaboration: Work closely with leadership, sales, and strategy teams to align creative outputs with client goals and business outcomes.
- Iteration & Feedback: Iterate quickly on feedback, proactively refine concepts, and act as a thought partner in shaping campaign narratives.
- Brand Guardian: Ensure consistency, design sharpness, and creative excellence across all Huella and client-facing work.
- Creative Growth: Stay updated on global creative trends, bring inspiration into Huella's work, and mentor junior talent or freelancers when required.
4. Key Competencies for Success
Beyond core design skills, these competencies distinguish top performers who can drive measurable creative outcomes at Huella.
- Cross-Platform Creative Thinking: Ability to tailor concepts for CTV, mobile, and web while preserving narrative cohesion and performance.
- Data-Informed Experimentation: Use creative data and AI tools to test, learn, and scale what works without compromising brand integrity.
- Operational Speed with Quality: Balance rapid iteration with meticulous craft so deadlines are met and polish remains high.
- Stakeholder Partnership: Translate business objectives into creative solutions; influence decisions with clarity and empathy.
- Brand Governance: Enforce consistency across all touchpoints, ensuring sharpness and recognizability in every deliverable.
5. Common Interview Questions
This section provides a selection of common interview questions to help candidates prepare effectively for their Creative Partner Lead interview at Huella.
Provide a concise arc: roles, pivotal projects, and how you evolved from designer to creative lead focused on outcomes.
Connect your interests to interactive storytelling, products like NEXad/AIgnite/NewsroomAI, and performance-driven creativity.
Share principles (clarity, narrative, utility, craft) and how they translate to CTV, mobile, and web ad experiences.
Explain how you map concepts to KPIs, test hypotheses, and iterate to improve engagement and conversion.
Show process: align on goals, prioritize decision criteria, test options, and communicate trade-offs.
Describe coaching frameworks, critique rituals, quality bars, and documentation/templates that scale craft.
Define standards for typography, color, motion, tone; how you ensure consistency across deliverables.
Mention sources, pattern libraries, motion references, and how you convert inspiration into prototypes.
Quantify lift (CTR, time-in-experience, conversions) and explain the interactive mechanic’s role.
Connect motivation to impact: elevating craft, enabling teams, and shipping work that performs.
Use STAR for stories; tie craft decisions to metrics and client outcomes.
Explain differences in interaction models, viewing distance, layout density, and motion pacing.
Discuss components, variants, auto-layout, prototyping, and developer handoff artifacts.
Cover storyboarding, timing curves, easing systems, and exporting lightweight assets.
Address asset optimization, motion budgets, compression, and iterative QA across devices.
Share how you interpret engagement metrics, A/B results, and qualitative feedback loops.
Talk about clear goals, intuitive controls, accessible timing, and measurable outcomes.
Discuss scale systems, contrast, legibility at distance (CTV), and dynamic type in motion.
Explain use cases: variant generation, asset cleanup, copy assists, and QC accelerators.
Mention tokenized styles, motion principles, and reusable patterns adapted per surface.
Cover safe areas, latency, input modalities, and motion readability under compression.
Anchor technical answers in your artifacts: files, specs, motion studies, and QA checklists.
Align on goals and audiences, show directional prototypes, and validate with quick tests.
Prioritize narrative clarity, legibility, and motion pacing; defer niceties to post-launch.
Diagnose drop-offs, simplify interactions, tighten message hierarchy, and A/B test variants.
Re-center on objectives, present evidence-based options, and recommend a decision path.
Meet contrast and type standards; use motion judiciously; provide alternatives as needed.
Audit layers, pre-render, use vector-based assets, optimize codecs, and cap motion complexity.
Iterate with constraints, simplify interactions, and preserve core value within limits.
Resource map, define critical paths, stagger milestones, and set stakeholder expectations.
Run pilots on low-risk tasks, measure gains, document guardrails, and scale with evidence.
Conduct a blameless postmortem, extract learnings, refine the hypothesis, and relaunch.
Show structured thinking, trade-off awareness, and a bias for rapid, evidence-based iteration.
Choose work that combines concept, UX, and motion; quantify results and your contribution.
Describe touchpoints with sales, strategy, and leadership; show how you tied work to KPIs.
Explain the motion rationale, testing method, and impact on time-in-experience or CTR.
Outline briefs, milestones, asset maps, review cycles, and QA gates across CTV/mobile/web.
Talk about design tokens, templates, motion principles, and documentation you instituted.
Detail narrative structure, evidence (metrics), and visuals that communicate outcomes.
Share rubric elements (craft, systems thinking, narrative, speed) and mentoring cadence.
Clarify the user flow, reward structure, instrumentation, and ethical considerations.
Provide a concrete use case and controls for brand safety and visual consistency.
Propose a plan: audit assets/systems, ship quick wins, pilot innovation, and codify standards.
Map your resume to the job: highlight cross-surface design, motion, iteration speed, and measurable results.
6. Common Topics and Areas of Focus for Interview Preparation
To excel in your Creative Partner Lead role at Huella, it’s essential to focus on the following areas. These topics highlight the key responsibilities and expectations, preparing you to discuss your skills and experiences in a way that aligns with Huella objectives.
- Interactive Concepting: Study how to craft out-of-the-box ideas that map to brand goals and user behaviors across CTV, mobile, and web.
- Design Systems & Consistency: Prepare to discuss tokens, typography scales, color systems, and motion principles that ensure brand sharpness.
- Motion for Storytelling: Review timing, easing, and narrative structure to use motion as a lever for comprehension and engagement.
- Data- and AI-Driven Iteration: Brush up on using performance data for hypotheses, A/B testing plans, and pragmatic AI tools to scale variants.
- Cross-Functional Alignment: Practice stakeholder management, brief-writing, and roadmapping that link creative decisions to outcomes.
7. Perks and Benefits of Working at Huella
Huella offers a comprehensive package of benefits to support the well-being, professional growth, and satisfaction of its employees. Here are some of the key perks you can expect
- End-to-End Creative Ownership: Lead campaigns from concept to launch using Huella’s in-house design studio.
- Cross-Platform Impact: Build for CTV, mobile, and web expanding your portfolio with high-visibility, interactive work.
- Innovation Culture: Experiment with gamified formats, creative data use, and AI tools to scale quality and speed.
- Collaboration with Leadership: Partner closely with leadership, sales, and strategy to align creative vision with business outcomes.
- Mentorship Opportunities: Guide junior talent and freelancers, shaping craft standards and creative excellence.
8. Conclusion
The Creative Partner Lead at Huella sits at the intersection of concept, craft, and commercial impact owning interactive narratives from first idea to final polish. To stand out, demonstrate how you combine visual design, UX thinking, and motion storytelling to deliver measurable outcomes across CTV, mobile, and web.
Showcase your approach to rapid iteration, data-informed decision-making, and AI-enabled scaling, while maintaining brand sharpness and narrative clarity. Above all, communicate how you collaborate with leadership, sales, and strategy to align creative ambition with business results elevating both the work and the team.
Tips for Interview Success:
- Lead with outcomes: Pair standout visuals with clear metrics (engagement, conversion, time-in-experience).
- Show process, not just pixels: Share briefs, iterations, motion tests, and decision frameworks.
- Design for surfaces: Explain how your solutions adapt across CTV, mobile, and web constraints.
- Prototype to align: Use quick prototypes to clarify direction and gather evidence for trade-offs.