How To Leverage Social Media Marketing for Business Growth in 2022

Social media is our new best friend and has changed the way we live and interact today. Social media gives us a lot of information like, the daily dose of news, checking up on what loved ones are up to, and even special product discounts. It is surely here to stay.

Social media is growing exponentially, which is why it is very important for businesses, to leverage its power to grow. About 45% of the global population is active daily on Social Media, says research. Another research by GlobalWebIndex says a person spends about 3 hours on an average, daily on Social Media.

Below are some pointers that will help your business use Social Media to your advantage.

1. Make Use of Social Listening Tools

Social media is undoubtedly the best way to connect with your customers. However, the customers are present on various platforms--mostly all--but prefer using one over another.

This makes it difficult to understand the flow of conversations from a particular customer and makes it tough for brands to track mentions, feedback, etc.

The best solution is to use social listening tools that let you manage multiple social media accounts of your brand under a single dashboard.

Some popular tools are Awario, HubSpot, TweetDeck, etc.

2. Leverage Influencer Marketing

The secret to successful influencer marketing is to target micro-influencers.

Not all brands have the budget to tie-up with a very famous movie star.

Micro-influencers on the other hand, may not have more than 50,000 followers but will be niche to the category of product/service your brand advocates. They can be geography-specific so that they can relate to their audience well.

Do a simple hashtag search as per your wants, and breeze through the results to find the relevant micro-influencer for your brand.

3. Use Keywords & Hashtags

The best way to increase your visibility is to use relevant keywords or hashtags.

Search for relevant keywords and content using tools like Keyword Planner, BuzzSumo, UberSearch, etc.

Once you have an idea about what others are posting in your category, you can accordingly decide what content you are going to include with which keywords. Once you have this information, the next step is to add hashtags.

Hashtags are best added in a few numbers and best when kept short. This will help the customers search for it more easily. Don’t try to make it very unique, no one will search for it.

In this way, hashtags work wonders for a brand’s visibility.

4. Competitor Analysis

Competitor analysis is necessary for every brand, as it tells you where you stand with respect to others.

Social media being an open platform, you could also take a leaf out of your competition’s strategies and use it to achieve your goals.

There are tools like Sprout Social, Social Blade, SEMrush, etc., which will help you quickly assess your position among the competition. This analysis is necessary to also check if you’re doing something wrong, or perhaps even right on social media.

It is critical to know what your competition is doing so that you know what’s working and you can improvise on it.

5. Stay Trending

The digital marketing industry is changing and evolving every day, with the addition of new trends and technologies in its way of working.

See what is trending on Social media in 2022...

Whether videos will dominate, whether Instagram stories will be the new videos, how Instagram removing likes will impact your business, and if TikTok can be leveraged as an engagement platform, etc.

Observe trends and keep incorporating them into your business.

Oh! So you made it to the end. Here is a little bonus video for you.

Conclusion

As mentioned earlier, social media is here to stay. All you can do now is to keep up with it, as it changes, in order to stay profitable. These strategies can surely help your business to grow on social media, in 2022. It’s all trial and error, and only you can find out what works best for your business!

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