Huella is a creative and digital marketing company that powers campaign performance through a strong Ad Operations backbone. The Ad Operations team ensures smooth delivery, accurate tracking, and dependable measurement across web, app, and connected TV (CTV) environments.
For brands and partners, this function translates strategy and creative into reliable execution—where correct tagging, clean data flows, and resilient ad serving make the difference between guesswork and actionable outcomes.
This comprehensive guide provides essential insights into the Partner Lead - Ad Operations at Huella, covering required skills, responsibilities, interview questions, and preparation strategies to help aspiring candidates succeed.
1. About the Partner Lead - Ad Operations Role
As a Partner Lead - Ad Operations based in Gurugram, you contribute to the technical setup, monitoring, and troubleshooting of digital campaigns across web, mobile apps, and CTV. You validate tracking pixels, tags, and event configurations, perform QA on creatives and landing pages, and track key performance indicators like impressions, clicks, CTR, engagement, and completion rates.
You will also prepare performance and operational reports, maintain documentation for recurring issues and workflows, and work hands-on with ad servers, dashboards, and tracking tools. Sitting at the intersection of campaign delivery, measurement, and partner coordination, this role collaborates closely with sales, creative, and campaign teams to ensure on-time asset delivery and reliable execution from launch to completion.
It is ideal for fresh graduates in BCA, Computer Science, IT, or Engineering who are curious about ad tech—from data flows and ad serving logic to performance measurement—and want structured training and exposure to real ad tech platforms. Your work safeguards data quality, minimizes delivery risks, and enables Huella to execute campaigns with precision at scale.
2. Required Skills and Qualifications
The role blends technical curiosity with disciplined execution. Candidates should demonstrate foundational knowledge of digital platforms, strong analytical thinking, and the ability to coordinate across teams while managing multiple deliverables with attention to detail.
Educational Qualifications
- The role is explicitly targeted at fresh graduates from technical streams. Mandatory educational backgrounds include a Bachelor's degree in BCA, Computer Science, Information Technology, or Engineering.
- While not mandatory, a basic understanding of web/app concepts such as cookies, events, URLs, and tags is preferred and aligns with the technical nature of the work.
Key Competencies
- Technical Campaign Setup and Monitoring: Ability to assist in the technical setup and ongoing monitoring of digital advertising campaigns across diverse platforms including web, mobile apps, and Connected TV (CTV).
- Tracking Validation and Quality Assurance: Strong attention to detail for validating tracking pixels, tags, and event configurations. Skill in performing technical QA on creatives and landing pages to ensure accurate data capture and proper campaign launch.
- Troubleshooting and Problem-Solving: A logical approach to identifying and resolving basic technical issues related to ad delivery, tracking discrepancies, or creative loading problems.
- Cross-functional Coordination and Process Management: Effectiveness in working with sales, creative, and campaign teams to ensure timely asset delivery and accurate execution. Ability to manage multiple tasks and maintain clear documentation of processes and issues.
- Performance Analysis and Reporting: Aptitude for monitoring key campaign performance metrics (impressions, CTR, completion rates) and preparing operational and performance reports for internal review.
Technical Skills and Industry Knowledge
- Ad Tech Platforms and Tools: Hands-on work with ad servers, campaign dashboards, and tracking tools. Willingness to learn and become proficient in specific ad operations platforms.
- Digital Advertising Tracking and Measurement: Understanding of tracking mechanisms (pixels, tags), data flows, and key performance indicators (KPIs) like Click-Through Rate (CTR), impressions, and engagement metrics.
- Web and App Technical Fundamentals: Foundational knowledge of how digital ads function technically on websites and mobile applications, including concepts of ad serving and event tracking.
- Data Management and Reporting Tools: Comfort working with spreadsheets and data dashboards to track, analyze, and report on campaign performance and operational status
3. Day-to-Day Responsibilities
Below is a typical cadence for this role, reflecting the core tasks required to keep campaigns healthy and accurately measured across web, app, and CTV:
- Campaign Setup & Monitoring: Assist in setting up and monitoring digital ad campaigns across web, mobile apps, and CTV platforms.
- Tracking Validation: Validate tracking pixels, tags, URLs, and event configurations to ensure correct data capture.
- Troubleshooting Support: Identify and resolve basic issues related to ad delivery, tracking discrepancies, or creative loading.
- Quality Assurance: Perform technical QA on creatives, tags, and landing pages before campaigns go live.
- Cross-Team Coordination: Work with sales, creative, and campaign teams to ensure timely asset delivery.
- Performance Tracking: Monitor impressions, clicks, CTR, engagement metrics, and completion rates for campaign accuracy.
- Reporting: Prepare performance and operational reports for internal teams.
- Tools & Platforms: Work with ad servers, dashboards, tracking tools, and internal platforms.
- Process Documentation: Maintain documentation of recurring issues, troubleshooting steps, and process workflows.
4. Key Competencies for Success
Success in this role comes from precision, consistency, and clear communication. The following competencies help you deliver stable campaigns and trustworthy measurement while partnering effectively with internal teams.
- Technical QA Discipline: A checklist-driven approach prevents tag errors, broken click-throughs, and data loss before campaigns go live.
- Analytical Curiosity: Ability to interpret trends in KPIs and investigate discrepancies ensures timely remediation and continuous improvement.
- Operational Reliability: Consistent documentation, version control of assets, and accurate trafficking reduce risk and rework.
- Stakeholder Alignment: Proactive updates and clear escalation paths keep sales, creative, and campaign teams synchronized.
- Adaptability to Platforms: Comfort switching between ad servers, trackers, and internal tools as campaign needs evolve.
5. Common Interview Questions
This section provides a selection of common interview questions to help candidates prepare effectively for their Partner Lead - Ad Operations interview at Huella.
Connect your education, projects, or internships to ad tech, data flows, and campaign execution.
Emphasize the blend of technical setup, tracking accuracy, and cross-team collaboration.
Show prioritization, checklists, and communication that ensured on-time delivery.
Mention templates, SOPs, documented steps, and version control of assets.
Illustrate attention to detail and proactive escalation with impact.
Highlight clear updates, timelines, and role clarity with stakeholders.
Explain how you clarify assumptions, document decisions, and confirm acceptance.
End-to-end accountability from setup and QA to monitoring, fixes, and reporting.
Discuss sandbox testing, vendor docs, and small experiments to build confidence.
Relate interests to AdTech, MarTech, Data Ops, Product Ops, or Platform Operations.
Prepare 3–4 concise STAR stories that demonstrate detail-orientation, teamwork, troubleshooting, and delivery under deadlines.
Explain how tags capture events and attributes for measurement and optimization.
Describe test clicks, parameter checks, redirect integrity, and status codes.
Impressions, clicks, CTR, engagement, completion rates, pacing, and anomalies.
Check firing conditions, environments, domain permissions, and console/network logs.
Mention device/app contexts, VAST events, completion tracking, and QA on playback.
Cookies/session storage enable attribution contexts; events log user actions.
Consistent taxonomies, validated tags, time-zone alignment, and de-duplication checks.
Attribution windows, counting methodology, filters, time zones, and ad blockers.
Be aware of reduced cross-site tracking and evolving privacy APIs replacing third-party cookies.
Validate tags, creatives, click-throughs, targeting, frequency, start/end dates, and tracking links.
Study the fundamentals: pixels/tags, events, URLs/parameters, VAST events for CTV, and how metrics roll up into reports.
Validate start dates, targeting, inventory availability, caps, creative status, and errors.
Confirm conversion tags fire, correct event triggers, domains, parameters, and deduplication.
Check player compatibility, file specs, buffering, VAST tracking, and placement frequency.
Replicate issue, review console errors, MIME types, HTTPS/mixed content, and fallbacks.
Align lookback windows, time zones, filters, unique vs. total metrics, and latency.
Fix quickly, document impact window, notify teams, and adjust reporting with notes.
Escalate timelines, propose phased launch, validate what’s available, and lock final QA slots.
Review caps, targeting breadth, and flighting; adjust pacing controls to match goals.
Create SOPs, checklists, and a known-issues log; implement peer reviews for risk items.
Document evidence, loop in owners, provide clear impact summary, and track to resolution.
Structure answers with problem, hypothesis, checks performed, fix, and prevention—then quantify impact when possible.
Detail your role, tools used, validation steps, and outcomes.
Highlight web concepts, databases, data analysis, and scripting if applicable.
Share how you organized metrics, built views, and communicated insights.
Discuss templates, versioning, and maintaining a recurring issues log.
Describe test matrices, device/browser coverage, and pass/fail criteria.
Show how you translate technical findings into clear, actionable updates.
Quantify time saved, error reduction, or reporting clarity gains.
Plan sandbox setups, read docs, shadow experts, and create quick-reference notes.
Delivery vs. plan, CTR, engagement, completion, key issues, and planned actions.
Emphasize detail orientation, systems thinking, and eagerness to learn tools.
Tailor answers with concrete outcomes and metrics; keep responses concise and aligned to Huella’s ad operations scope.
6. Common Topics and Areas of Focus for Interview Preparation
To excel in your Partner Lead - Ad Operations role at Huella, it’s essential to focus on the following areas. These topics highlight the key responsibilities and expectations, preparing you to discuss your skills and experiences in a way that aligns with Huella objectives.
- Tagging & Tracking Fundamentals: Study pixels, events, parameters, and how to validate tag fires across environments to ensure accurate data capture.
- Ad Trafficking Basics: Understand campaign setup, targeting, pacing, frequency caps, creative specs, and pre-launch checks for reliable delivery.
- QA Workflows: Learn checklist-driven QA for creatives, click-throughs, and landing pages; practice documenting issues and resolutions.
- Metrics & Reporting: Be fluent with impressions, clicks, CTR, engagement, and completion rates; structure clear weekly status and performance summaries.
- CTV and App Ecosystems: Know environment-specific nuances like VAST events, player behavior, and app context considerations for measurement.
7. Perks and Benefits of Working at Huella
Huella offers a comprehensive package of benefits to support the well-being, professional growth, and satisfaction of its employees. Here are some of the key perks you can expect
- Hands-on Platform Experience: Work directly with real ad tech platforms, ad servers, and tracking tools.
- Structured Training: Receive guided learning in digital advertising operations and tracking workflows.
- Career Mobility: Grow into AdTech, MarTech, Data Ops, Product Ops, or Platform Operations roles.
- Cross-Ecosystem Exposure: Gain experience across web, mobile app, and CTV environments.
- Full-Time Role in Gurugram: Build your career in a collaborative, operations-focused setting.
8. Conclusion
The Partner Lead - Ad Operations role at Huella is a strong launchpad for fresh graduates who enjoy technical problem-solving and precise execution. Success hinges on disciplined QA, accurate tagging, vigilant monitoring, and clear communication with cross-functional teams. Prepare to discuss how you validate tracking, structure reports, and approach troubleshooting under deadlines.
As you interview, emphasize your attention to detail, learning mindset, and comfort with tools and dashboards. With hands-on exposure to real platforms, structured training, and growth pathways across AdTech and adjacent functions, Huella offers a compelling environment to build a career in digital operations.
Tips for Interview Success:
- Show your QA discipline: Bring a sample pre-launch checklist covering tags, creatives, URLs, and targeting.
- Quantify your impact: In examples, cite metrics (e.g., reduced errors, improved CTR tracking accuracy).
- Demonstrate tool fluency: Describe how you use spreadsheets and dashboards to monitor pacing and KPIs.
- Communicate proactively: Practice concise updates that summarize issue, impact, owner, and ETA for resolution.