Incture: A Comprehensive Interview Preparation Guide to Success

Incture is a digital engineering company and a leading SAP partner known for its Cherrywork suite of applications built on SAP Business Technology Platform (SAP BTP). The company designs and delivers cloud-native solutions that extend core SAP systems and help enterprises modernize supply chain, finance, HR, and customer experience. Cherrywork applications are listed on SAP Store, underscoring product quality and deep alignment with SAP’s roadmap. Incture combines productized apps with consulting, integration, analytics, and managed services to accelerate time-to-value on SAP.

Headquartered in Bengaluru, India, with global customer engagements across North America, the Middle East, and Asia-Pacific, Incture focuses on building resilient, scalable digital architectures for large and mid-sized enterprises. Its differentiation lies in blending SAP BTP expertise with packaged apps and industry know-how, enabling faster adoption, lower total cost of ownership, and measurable business outcomes. For students, it represents a strong platform to learn enterprise-grade cloud engineering and integration.

This comprehensive guide provides essential insights into Incture's operations, culture, and recruitment process, equipping readers with the knowledge needed to excel in interviews and understand the company's strategic direction.

1. Company Overview

About Incture

Incture is a digital solutions provider focused on the SAP ecosystem, best known for Cherrywork—its suite of cloud-native applications built on SAP Business Technology Platform (SAP BTP) and available on SAP Store. The company helps enterprises extend and modernize SAP landscapes through productized apps and services spanning application development, integration, analytics, and automation. With a headquarters in Bengaluru, India, and global customer engagements, Incture emphasizes rapid time-to-value, scalable architectures, and outcome-driven delivery aligned to SAP’s roadmap.

Company History

• 2005: Incture Technologies was incorporated on September 8, 2005.
• 2006: The company was officially founded, focusing on building open-source technology products for the Indian market.
• 2010: Incture expanded its presence to South-East Asia and Africa while strengthening its SAP partnership.
• 2015: The company entered the North American market and began serving Fortune 500 clients.
• 2020: Incture achieved ₹103 crore in turnover and ranked 47th in the Deloitte Technology Fast 50 India list.
• 2023: The company targeted over 7× growth with an ambition to reach ₹700 crore in revenue.
• 2024: Incture opened new Digital Product & Technology Centers in Mangalore and Mysuru and recorded ₹199 crore in revenue.
• 2025: The company signed an MoU with VVCE Mysuru, launched a Digital Integration Technology CoE, and surpassed 800+ employees.

Key Milestones in Incture History

Critical achievements that shaped Incture's trajectory and market position.

2. Mission, Vision, and Values

Core principles and strategic direction sourced directly from Incture's official website. Only include information explicitly mentioned on the official website. Do not generate or assume values.

Mission

This means Incture focuses on creating digital solutions that help businesses work smarter, improve results, and achieve their goals efficiently.

Core Values

Incture's corporate values as officially listed on its website.

• Joy – We believe work should be fulfilling and positive, creating an environment where passion and enthusiasm drive results.
• Integrity – We act with honesty, transparency, and strong ethics in every decision and interaction.
• Ownership – We take responsibility for our actions and outcomes, treating the organization’s goals as our own.
• Customer Centricity – We place the customer at the heart of every decision to ensure meaningful value and satisfaction.
• People First – We prioritize the growth, well-being, and development of our employees and stakeholders.
• Excellence – We consistently strive to achieve superior performance and deliver the highest standards in everything we do.
• Partnership – We believe in collaboration and long-term relationships that create shared value and collective success.

3. Comprehensive Product and Service Offerings

Incture focuses on SAP-centric digital engineering, combining Cherrywork productized applications with services on SAP Business Technology Platform (SAP BTP). Its offerings emphasize cloud-native extensions to core SAP systems, along with integration, analytics, and automation to accelerate time-to-value.

1.Cherrywork and SAP BTP Solutions

Cherrywork is Incture’s suite of digital applications built on SAP Business Technology Platform and available on SAP Store, designed to extend SAP processes with cloud-native capabilities.

• Cherrywork Digital Applications: A portfolio of SAP BTP–based apps that enhance processes across supply chain, finance, HR, and customer experience, enabling faster deployment and measurable business outcomes.
• SAP BTP Application Development and Extensions: Design and build of cloud-native extensions for SAP systems, aligning with SAP’s reference architecture and leveraging BTP services for scalability and resilience.
• Solutions Listed on SAP Store: Prepackaged applications and accelerators that integrate with SAP landscapes and are discoverable and deployable via SAP Store.

2.SAP Consulting, Integration, and Managed Services

Services that help customers plan, build, and run SAP-centric digital systems, combining advisory with end-to-end delivery and operations.

• SAP Consulting and Advisory: Roadmapping and solution design focused on extending SAP estates with cloud-native architectures and industry-aligned best practices.
• Integration and Automation Services: Enterprise integration and process automation to connect SAP and non-SAP systems, streamline workflows, and improve throughput.
• Managed Services: Operational support and continuous improvement for SAP BTP solutions and Cherrywork applications to ensure reliability and cost efficiency.

3.Data, Analytics, and Experience

Capabilities that turn SAP data into insights and deliver intuitive experiences aligned with SAP design principles.

• Data and Analytics: Data engineering and analytics services on SAP-centric stacks to enable dashboards, KPIs, and decision support.
• Experience Design (UX): User experience design and development for SAP extensions and applications with a focus on usability and adoption.
• Industry-Focused Accelerators: Prebuilt components and templates tailored to common industry use cases to reduce implementation time and risk.

4. Key Competitors of Incture:

Incture operates in the SAP-centric digital transformation market, where it competes with large global system integrators that deliver SAP S/4HANA, SAP Business Technology Platform (BTP) solutions, and managed services at scale. These firms challenge Incture on end-to-end SAP implementations, innovation on SAP BTP, industry-specific solutions, and global delivery reach.

1. Accenture

Accenture competes with Incture in large-scale SAP transformations, SAP BTP innovation, and managed services across industries.

• Overview: A global professional services company and long-standing SAP Global Strategic Services Partner with extensive SAP delivery capabilities worldwide.
• Services: SAP S/4HANA migrations, SAP BTP application development, cloud modernization, analytics, and managed services.
• Market Position: Recognized as one of the largest and most influential SAP services providers globally, with broad industry coverage and innovation programs.

2. Deloitte

Deloitte competes with Incture in enterprise-wide SAP-enabled transformations, industry solutions, and BTP-led innovation.

• Overview: A global consulting leader and SAP Global Strategic Services Partner delivering end-to-end SAP programs.
• Services: SAP S/4HANA implementations, SAP BTP and analytics, cloud migrations, and managed services.
• Market Position: Consistently positioned as a top-tier system integrator for SAP with deep industry and functional expertise.

3. Capgemini

Capgemini competes with Incture in SAP consulting, S/4HANA programs, and BTP-based digital solutions across global markets.

• Overview: A multinational IT services and consulting firm and strategic SAP partner with a large global delivery network.
• Services: SAP S/4HANA, SAP BTP development, cloud and infrastructure services, data and analytics, and application management.
• Market Position: Strong presence in Europe and globally with recognized SAP delivery scale and industry-focused offerings.

4. Infosys

Infosys competes with Incture in SAP-led digital transformation, cloud modernization, and BTP application development with global delivery.

• Overview: A global IT services company and established SAP partner serving enterprises across regions and industries.
• Services: SAP S/4HANA implementation and migration, SAP BTP and integration, cloud, analytics, and managed services.
• Market Position: Major offshore-led SAP services provider with broad scale and accelerators for SAP programs.

5. IBM Consulting

IBM Consulting competes with Incture in complex SAP transformations, industry solutions, and BTP-enabled modernization.

• Overview: The consulting arm of IBM and long-time SAP partner with deep expertise in regulated and large-scale enterprise environments.
• Services: SAP S/4HANA programs, SAP BTP integration and development, hybrid cloud, data and AI, and managed services.
• Market Position: Recognized global integrator with strong capabilities for mission-critical SAP landscapes and industry-specific solutions.

5. Career Opportunities at Incture

Incture offers diverse career paths across its global operations, providing opportunities for professionals at various stages of their careers. The company's commitment to talent development and inclusive growth creates an environment where individuals can build meaningful and impactful careers.

Job Profiles and Departments

Explore the wide range of professional opportunities available across Incture's organizational structure:

• SAP BTP Application Engineering (UI5/Fiori, CAP, Node.js/Java): Design and build cloud-native enterprise applications on SAP Business Technology Platform (BTP), including SAPUI5/Fiori front-ends and CAP-based services. Responsibilities include developing scalable microservices, integrating with SAP S/4HANA and other systems via OData/APIs, and following secure coding and CI/CD practices. Required skills: SAPUI5/Fiori, CAP, Node.js/Java, OData, Git, Cloud Foundry/Kyma, unit/integration testing. Career paths include Senior Engineer, Lead/Architect, and Product/Platform Engineering roles on Cherrywork apps.
• Integration & APIs (SAP Integration Suite/CPI, API Management): Deliver end-to-end integrations between SAP and non-SAP systems using SAP Integration Suite (CPI) and SAP API Management. Responsibilities include designing iFlows, security and authentication (OAuth2, certificates), error handling/monitoring, and performance optimization. Skills: CPI/iFlow development, adapters (SFTP/IDoc/HTTPS), event-driven patterns, API design, integration testing. Growth into Integration Architect, Platform Owner, and Solution Consultant roles.
• Data & Analytics (SAP Datasphere, SAP Analytics Cloud, BW/4HANA): Build enterprise data models, pipelines, and dashboards to enable insight-driven decisions. Responsibilities include data modeling, semantic layer design, KPI definitions, and visualization using SAP Analytics Cloud, along with governance and data quality. Skills: SQL, SAP Datasphere/BW, SAC story building, ETL, performance tuning. Progression to Analytics Lead, Data Architect, and Industry Analytics Specialist.
• Product Management (Cherrywork Digital Applications): Own product strategy and roadmaps for Cherrywork digital applications on SAP BTP. Responsibilities cover market/user research, backlog prioritization, cross-functional delivery with engineering and design, and product launches via SAP Store/partner channels. Skills: product discovery, stakeholder management, analytics-driven decision making, and SAP ecosystem understanding. Career paths include Senior PM, Group PM, and Product Strategy/Go-to-Market leadership.
• Quality Engineering & DevOps (Automation, Performance, Reliability): Ensure product and solution quality through automated testing, performance benchmarking, and release engineering. Responsibilities include building automation frameworks (UI/API), shift-left testing, setting up CI/CD pipelines, and observability for cloud workloads. Skills: test automation tools, API testing, performance testing, Docker/Kubernetes, CI/CD (Git-based), and secure DevOps. Growth into SDET Lead, DevOps Architect, and Site Reliability roles.
• Consulting, Delivery & Customer Success (SAP Solutions & Cherrywork): Lead discovery, design, and delivery of SAP- and BTP-based solutions and Cherrywork implementations. Responsibilities include requirements gathering, solution blueprinting, program/project management, change management, and value realization. Skills: SAP functional/process knowledge, Agile delivery, stakeholder communication, and risk management. Progression to Solution Architect, Delivery Manager, and Engagement/Account Leadership.

Growth and Development Opportunities

Incture invests significantly in employee development through structured programs and initiatives:

• Role-based Learning on SAP BTP: Structured learning paths focused on SAP BTP development, integration, data, and security, with guided projects on SAPUI5/Fiori, CAP, and Integration Suite to strengthen real-world skills aligned to delivery needs.
• Mentorship and Technical Communities: Access to senior practitioner mentorship and internal communities of practice that drive code reviews, architectural guidance, and knowledge-sharing sessions on engineering patterns and SAP best practices.
• Cross-functional Exposure and Product Rotations: Opportunities to rotate between services delivery and Cherrywork product teams, expanding expertise across product engineering, solution consulting, and customer success.
• Innovation and Co-creation: Participation in internal innovation sprints and co-innovation engagements that explore AI/automation use cases on SAP BTP, enabling contributors to prototype, validate, and scale solutions.
• Well-being and Inclusive Culture: Policies and practices that support a collaborative, inclusive workplace and sustainable work routines, with emphasis on continuous feedback and recognition tied to impact and outcomes.

6. Future Outlook and Strategic Plans

This section presents Incture's official strategic direction based on investor presentations, press releases, and sustainability reports. All information is sourced from verified company communications and reflects confirmed initiatives and goals.

Incture's future strategy is structured around key focus areas designed to align with global market trends and industry evolution:

1. SAP BTP-led Digital Applications (Cherrywork)

Incture focuses on designing, building, and scaling digital applications on SAP Business Technology Platform (BTP) through its Cherrywork portfolio. The strategy emphasizes cloud-native engineering, secure integrations with core SAP systems such as SAP S/4HANA, and rapid time-to-value via prebuilt, industry-relevant capabilities. By standardizing on SAP BTP services, Incture aims to deliver extensibility, automation, and analytics within customers’ SAP landscapes while adhering to SAP reference architectures. The company’s approach includes productizing repeatable business workflows as Cherrywork applications and distributing them via SAP’s ecosystem to accelerate adoption and ensure lifecycle support.

• Ongoing investment in Cherrywork digital applications built and operated natively on SAP Business Technology Platform
• Publishing and maintaining Cherrywork solutions through SAP ecosystem channels, including SAP Store listings for discoverability and adoption
• Co-innovation and go-to-market alignment with SAP to ensure compatibility with SAP S/4HANA, SAP Integration Suite, and SAP Analytics offerings
• Continuous enhancement of app security, observability, and CI/CD practices to meet enterprise-grade performance and compliance requirements

2. Innovation and R&D

Innovation is centered on reusable business capabilities, secure integrations, and AI-assisted user experiences delivered through Cherrywork. The roadmap emphasizes modular services, event-driven patterns, and robust data models that can be extended across industries on SAP BTP. Product engineering focuses on improving developer productivity with standardized reference architectures, testing automation, and quality gates, while continuously validating features with customer and partner feedback to refine usability, performance, and total cost of ownership.

• Establishing and scaling product engineering practices around reusable components and reference frameworks for SAP BTP
• Iterative releases of Cherrywork features focused on automation, analytics, and extensibility within customers’ SAP landscapes
• Technical collaboration with SAP product teams and the SAP partner ecosystem to align with platform roadmaps and best practices
• Strengthening intellectual property through standardized solution blueprints and component libraries

3. Talent and Workforce Strategy

The talent strategy prioritizes deep SAP and cloud expertise, with role-based learning paths across application development, integration, analytics, and product management. The company emphasizes collaborative delivery, engineering rigor, and customer-centric problem solving, supported by mentorship and communities of practice. Hiring focuses on hands-on builders and consultants who can translate business processes into secure, scalable solutions on SAP BTP and adjacent SAP products.

• Ongoing hiring for SAP BTP engineering, integration, data/analytics, product management, and delivery roles
• Focus on inclusive, skills-based hiring and structured onboarding to accelerate time-to-productivity
• Continuous upskilling aligned to SAP platform capabilities, secure coding, test automation, and cloud operations
• Global talent sourcing to support multi-region delivery and follow-the-sun collaboration

7. Latest News & Updates about Incture

Stay informed about Incture's recent developments, announcements, and industry recognition through curated news coverage.

8. Conclusion

Incture is a digital applications and services company focused on building enterprise-grade solutions on SAP Business Technology Platform through its Cherrywork portfolio. With engineering depth across SAP application development, integration, and analytics, the company enables customers to extend core SAP systems securely and at scale.

Its strategy emphasizes productized capabilities, co-innovation with SAP, and repeatable workflows that accelerate business outcomes. This focus positions Incture as a specialized partner for organizations seeking cloud-native extensibility, automation, and data-driven insights within the SAP ecosystem, supported by disciplined delivery and a culture of continuous improvement.

For candidates, Incture offers hands-on roles across SAP BTP engineering, integration, data and analytics, product management, and delivery leadership. The environment rewards practical problem solving, craftsmanship in software engineering, and customer-centric execution. Aspiring applicants can expect exposure to modern architectures on SAP BTP, opportunities to collaborate on Cherrywork product roadmaps, and clear pathways to grow into architecture, product, and program leadership positions by consistently demonstrating impact and ownership.

Key Takeaways for Aspiring Incture Candidates

• Research and Preparation: Thoroughly understand Incture's business model, recent developments, and strategic initiatives. Stay updated on industry trends and the company's competitive positioning to demonstrate genuine interest and knowledge during interviews.
• Cultural Alignment: Familiarize yourself with Incture's values, mission, and corporate culture. Prepare examples from your experience that demonstrate alignment with these principles and showcase how you can contribute to the company's objectives.
• Technical Competency: Develop relevant skills and knowledge specific to your target role at Incture. Understand the technical requirements and industry standards that apply to your area of interest within the organization.
• Industry Awareness: Stay informed about broader industry trends, challenges, and opportunities that affect Incture's business. This knowledge will help you engage in meaningful discussions about the company's strategic direction and market position.