Market Entry, Sizing & Growth Strategy Cases is a structured track of 14 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- The Market Entry Case Structure - A structure covering market, competition, capability and economics without bloat.
- Assessing Market Attractiveness Properly - Size, growth, profitability and accessibility, each with the evidence needed.
- Competitive Landscape & Barriers to Entry - Mapping incumbents and judging whether a barrier is real or claimed.
- Entry Modes: Organic, Partnership, Joint Venture or Acquisition - Each mode's speed, cost, control and risk, and the situation that favours it.
- Sizing a Market Top-Down and Bottom-Up - Both methods worked on the same market, then reconciled.
- Go-to-Market Choices and Channel Economics - Channel margin stacks, and why the cheapest channel is often not the best.
- Growth Strategy: Where Growth Actually Comes From - Decomposing a growth target into sources before choosing initiatives.
- New Product & Diversification Cases - Assessing adjacency, capability fit and cannibalisation risk.
- Customer Acquisition, Retention & Lifetime Value in Cases - Using unit economics to judge whether growth is worth buying.
- Entering India: What Global Clients Get Wrong - Price points, distribution, regulation and regional variation, with examples.
- Expanding Out of India into Global Markets - Sequencing markets, and the capability gaps Indian firms hit first.
- Using AI for Rapid Market Research in a Case - Building a market picture quickly with AI, and checking every number it gives.
- Case: Should a Global Brand Enter Indian Quick Commerce - A full entry case with sizing, competition, economics and a clear call.
- Case: A Domestic Player Choosing Its Next Growth Bet - Three growth options assessed and ranked with explicit criteria.