NowPurchase is modernizing India’s $140B metal manufacturing ecosystem by digitizing how foundries and steel plants procure mission-critical raw materials such as scrap, pig iron, ferroalloys, additives, and nodularisers. By unifying supply quality and process know-how into a trusted marketplace, the company helps manufacturers improve productivity and reduce risk across complex, high-stakes production cycles. With a footprint across India and 250+ factories already served, NowPurchase is scaling to support core sectors like transportation, construction, and machinery with consistent quality, competitive pricing, and reliable execution.
This comprehensive guide provides essential insights into the AM/DM - Business Development at NowPurchase, covering required skills, responsibilities, interview questions, and preparation strategies to help aspiring candidates succeed.
1. About the AM/DM - Business Development Role
The AM/DM – Business Development drives regional revenue growth by building and expanding key accounts, acquiring new customers, and ensuring repeat orders across a focused product basket (scrap, pig iron, ferroalloys, additives, nodularisers). The role plans and executes territory sales strategies, tracks pipeline health, analyzes sales data, and reports trends to course-correct for target achievement. It also manages the commercial rhythm with customers-handling requisitions, aligning payment expectations, and maintaining healthy fund flows-while continuously scouting opportunities for category and product development at existing accounts.
Positioned within the Business Development function, the AM/DM works closely with Procurement for margin optimization on repeat-cycle orders and collaborates cross-functionally for on-time, in-full execution. The role is critical to NowPurchase’s expansion across India, translating market intelligence into actionable plans, nurturing senior-level client relationships, and safeguarding execution quality. Success here directly advances NowPurchase’s mission to provide a trusted, technology-enabled procurement experience for metal manufacturers, while strengthening the company’s footprint in core sectors like transportation, construction, and machinery.
2. Required Skills and Qualifications
The role demands a sales-driven leader with strong commercial acumen, excellent communication and negotiation, and data-led decision-making. Candidates should pair a mandatory MBA with hands-on B2B sales experience, the ability to interpret sales reports, and a collaborative approach to drive end-to-end order execution and profitable growth.
Educational Qualifications
- Mandatory: MBA is mandatory.
- Preferred: Graduation in any discipline (BTech is preferred).
Key Competencies
- Communication & Collaboration: Exceptional communication and negotiation skills, both verbal and written. Ability to build and maintain strong relationships with key customers, partners, and stakeholders. Ability to collaborate across departments.
- Analytical Thinking: Ability to monitor sales activities, analyze sales data, and generate reports to identify trends, opportunities, and areas for improvement.
- Problem-Solving: Responsible for identifying new business opportunities and developing strategies to expand the customer base. Stay updated on industry trends and competitor activities to identify potential business opportunities and challenges.
- Adaptability & Learning: A dynamic individual with a strong sales background.
Technical Skills
- Domain Knowledge: Stay updated on industry trends and market conditions in the metal manufacturing sector. Responsible for product or category development of the product basket.
- Consulting & Implementation: Responsible for planning, implementing, and monitoring sales strategies to achieve sales targets. Work on client acquisition, management, and ensuring smoother order execution. Results-oriented with a track record of achieving and exceeding sales targets.
3. Day-to-Day Responsibilities
Below are the core daily and weekly activities that anchor performance in this role. They reflect ownership of revenue growth, account expansion, collaboration with procurement for margin improvement, and disciplined reporting to keep execution on track.
- Develop and execute sales strategies to achieve and exceed sales targets and business objectives.
- Identify and pursue new business opportunities to expand the customer base and drive market growth.
- Manage and grow key client accounts to ensure sustainable, long-term relationships and revenue growth.
- Acquire new clients by conducting background research, outreach, and managing the onboarding process.
- Monitor and analyze sales data to identify trends, opportunities for improvement, and report on performance.
- Manage client relationships by connecting for new purchase requisitions, tracking payments, and expanding the product basket within existing accounts.
- Collaborate with internal departments, such as procurement, to ensure smooth order execution and improve business profitability.
- Stay updated on industry trends, market conditions, and competitor activities to inform strategy and identify new opportunities.
4. Key Competencies for Success
Beyond meeting baseline requirements, standout performers consistently pair disciplined execution with strategic thinking, relationship depth, and cross-functional agility to deliver reliable growth and superior customer experience.
- Strategic Territory Ownership: Crafts a clear plan for account penetration, category expansion, and balanced pipeline coverage.
- Customer-Centric Problem Solving: Anticipates client needs, customizes product baskets, and resolves issues swiftly to build trust.
- Data-Driven Decision Making: Uses reports and trends to prioritize opportunities, protect margins, and adjust outreach cadence.
- Cross-Functional Execution: Works seamlessly with Procurement and Operations to ensure on-time deliveries and repeatable margins.
- Negotiation Resilience: Navigates pricing, specifications, and payment terms effectively while maintaining long-term relationships.
5. Common Interview Questions
This section provides a selection of common interview questions to help candidates prepare effectively for their AM/DM - Business Development interview at NowPurchase.
Connect your B2B sales experience, MBA training, and interest in the metal manufacturing ecosystem to NowPurchase’s mission.
Highlight target ownership, customer impact, and building long-term accounts tied to measurable growth outcomes.
Use metrics, pipeline strategy, and specific actions (cadence, stakeholder mapping, value articulation) to show impact.
Cover credibility, responsiveness, clarity on specs/terms, and consistent execution with cross-functional partners.
Explain preparation, BATNA, value levers (quality, reliability, total cost), and how you preserved the relationship.
Mention segmentation, deal size/likelihood, buying cycles, next best actions, and weekly territory planning.
Show collaboration with procurement/operations to align on availability, pricing, and delivery commitments.
Discuss proactive expectation-setting, escalation paths, and structured follow-ups aligned to terms.
Reference rapid market research, customer interviews, and value hypothesis testing with early accounts.
Link your growth mindset to NowPurchase’s scale-up phase, nationwide footprint, and trusted marketplace model.
Use the STAR method and quantify outcomes wherever possible to demonstrate repeatable behaviors.
Mention scrap, pig iron, ferroalloys, additives, and nodularisers, and why quality/specs matter for productivity.
Probe production schedules, grade/spec requirements, quality checks, and delivery cadences.
Prices and availability trends, competitor moves, demand shifts by region/segment, and client RFQ volume.
Consider reliability, quality consistency, margins, lead times, and customer acceptance.
Tighter specs usually command different pricing; link to yield, defects, and total cost of ownership.
Align client expectations, internal procurement availability, logistics timelines, and proactive updates.
Pipeline coverage, win rates, average deal cycle, margins, repeat rate, and receivables health.
Terms impact fund flows, risk, and pricing; set expectations early and align with internal policies.
Map current basket, identify adjacent needs, pilot with trials, and quantify value to scale.
Document facts, loop in ops/procurement, agree on corrective action, and restore trust quickly.
Anchor your answers in the manufacturer’s production realities-quality, consistency, delivery, and total cost.
Acknowledge, investigate with ops/procurement, propose corrective actions, and timeline to restore supply.
Re-segment accounts, intensify outreach, adjust offer mix, and deploy focused campaigns on quick-win segments.
Assess risk, explore phased terms, adjust pricing if needed, and align with internal approvals.
Clarify SLAs and revenue impact, escalate with data, and agree on a customer-first plan.
Reinforce value-quality consistency, reliability, total cost; explore scope/term adjustments.
Assess fit, pilot with small volumes, validate specs/quality, and plan scale-up if results hold.
Analyze by stage, identify bottlenecks, refine qualification, and improve proposal/negotiation steps.
Communicate early, explore alternatives, re-prioritize loads, and confirm revised timelines.
Match invoices vs receipts, align on ledger entries, and agree on a catch-up plan and dates.
Run churn analysis, conduct VOC calls, fix root causes, and launch win-back offers.
Frame your answers with root-cause analysis, clear actions, owners, and measurable timelines.
Pick 2–3 metrics-led wins showing quota attainment, growth rate, and margin improvement.
Explain stakeholder mapping, QBRs, and multi-threaded relationships across functions.
Share examples of forecast changes, segment focus, or pricing decisions backed by analysis.
Discuss demand visibility, supplier alignment, and repeat-cycle margin optimization.
Outline expectation-setting, milestone-based follow-ups, and escalation when needed.
Provide context on deal sizes, cycles, win rates, and learnings applicable to PAN-India coverage.
Reference structured learning plans, shadowing experts, and iterative customer validation.
Research, hypothesis-led outreach, relevance, social proof, and value-focused first meetings.
Bring performance data, improvement actions, risk mitigations, and a forward plan.
Focus on territory mapping, top-20 account plans, pipeline creation, and cross-functional rituals.
Map every claim on your resume to a business outcome-revenue, margin, retention, or cycle-time gains.
6. Common Topics and Areas of Focus for Interview Preparation
To excel in your AM/DM - Business Development role at NowPurchase, it’s essential to focus on the following areas. These topics highlight the key responsibilities and expectations, preparing you to discuss your skills and experiences in a way that aligns with NowPurchase objectives.
- B2B Sales Strategy & Pipeline Management: Know how to plan territories, prioritize accounts, and use data to forecast, course-correct, and hit targets.
- Metal Raw Materials Basics: Understand scrap, pig iron, ferroalloys, additives, and nodularisers-specifications, quality considerations, and their impact on productivity.
- Commercials, Payment Terms, and Fund Flows: Be ready to discuss negotiating terms, aligning expectations, and maintaining receivables discipline.
- Cross-Functional Execution with Procurement/Operations: Explain how you ensure availability, reliable delivery, and repeatable margins on cycle orders.
- Market & Competitor Intelligence: Show how you track price/availability trends and convert insights into outreach, pricing, and category development.
7. Perks and Benefits of Working at NowPurchase
NowPurchase offers a comprehensive package of benefits to support the well-being, professional growth, and satisfaction of its employees. Here are some of the key perks you can expect
- Group Medical Insurance: Coverage of 3 lakhs for family including parents, spouse, and children.
- Accidental Insurance: 5 lakhs medical insurance for self, covering 24×7.
- Generous Leave Structure: Supportive policy to balance personal and professional needs.
- Competitive Compensation: Market-aligned pay recognizing performance and potential.
- Career Growth Opportunities: Leadership exposure during an aggressive expansion phase with cross-functional collaboration.
8. Conclusion
The AM/DM – Business Development role at NowPurchase blends strategic account growth with hands-on execution. Success hinges on disciplined territory planning, strong relationships, data-driven decisions, and tight collaboration with Procurement and Operations to protect margins and ensure reliable delivery.
Candidates who demonstrate results orientation, commercial acumen, and clarity on payment terms and fund flows will stand out. With a trusted marketplace serving 250+ factories and expanding PAN-India, NowPurchase offers meaningful exposure to the metal manufacturing value chain and the chance to shape growth in critical sectors. Prepare thoroughly, align your achievements to revenue and reliability outcomes, and show how you will build sustainable, repeatable growth.
Tips for Interview Success:
- Quantify Impact: Present target attainment, win rates, repeat rates, margin lifts, and DSO improvements with numbers.
- Show Cross-Functional Wins: Share examples of working with procurement/ops to solve availability, quality, or delivery risks.
- Know the Product Basket: Brush up on scrap, pig iron, ferroalloys, additives, and nodularisers and how specs influence value.
- Own Commercials: Be ready to discuss pricing rationale, payment terms, fund flows, and how you maintain healthy receivables.