Switch Mobility: Interview Preparation For Sales & Marketing (Campus Hire) Role
Switch Mobility is a next-generation electric bus and light commercial vehicle company created from the EV expertise of Ashok Leyland and Optare. With a mission to enrich lives through green mobility, the company blends a century of engineering heritage with modern EV technology to deliver zero-emission transportation solutions.
Switch Mobility Automotive Limited set up its India operations in November 2020 and is developing India as a global manufacturing hub, serving markets across India, the UK, and beyond. In a sector propelled by policies such as FAME II and growing urban sustainability mandates, Switch is positioned at the forefront of electrified mass mobility and fleet decarbonisation.
This comprehensive guide provides essential insights into the Sales & Marketing (Campus Hire) at Switch Mobility, covering required skills, responsibilities, interview questions, and preparation strategies to help aspiring candidates succeed.
1. About the Sales & Marketing (Campus Hire) Role
The Sales & Marketing (Campus Hire) role at Switch Mobility contributes directly to the company’s growth engine by building a robust funnel of B2B and B2C opportunities, nurturing partner ecosystems, and supporting channel expansion. Core responsibilities include developing and maintaining a network of business partners and dealerships, executing micro and macro marketing strategies, and running targeted lead generation aligned to client requirements. The role also involves mapping customer needs, pitching solutions, and supporting conversion across priority segments such as public transport undertakings, corporate fleets, and last-mile logistics.
Positioned at the intersection of market development and product feedback, this role collaborates with senior sales leaders, product managers, and service teams to translate market insights into actionable plans. By cultivating industry contacts, tracking market trends, and channeling feedback for product improvements and new product development, campus hires help strengthen Switch’s competitive edge. Their work ensures dealership readiness, consistent brand messaging, and measurable pipeline progress—critical to scaling zero-emission mobility across regions.
2. Required Skills and Qualifications
To thrive in this role, candidates should bring a strong academic foundation, analytical capability, and communication skills, along with a results-oriented, collaborative mindset. The following categories summarise what Switch Mobility typically looks for in campus hires.
Educational Qualifications
- Mandatory: An MBA from an accredited institution.
- Mandatory: A Master in Engineering (M.E)/Master in Technology (M.Tech) in Mechanical, EEE, ECE, Power Electronics, or IT.
Key Competencies
- Communication Skills: Good communication skills.
- Teamwork: Demonstrated team working ability.
- Self-Motivation & Learning: Self-motivated to learn and contribute, with an urge for knowledge.
- Application-Oriented Approach: A practical, application-oriented approach to work.
Technical Skills
- Sales & Marketing Strategy: Ability to develop marketing strategy at micro and macro levels and execute B2B lead generation and sales.
- Business Development: Skill in developing and maintaining a network of business partners and setting up new dealership networks.
- Market & Product Knowledge: Deep understanding of market trends, product, and industry knowledge to support product improvements and new product development.
- Digital Proficiency: Tech savviness, proficiency in Advanced Excel, and good presentation skills.
- Industry Knowledge: A certification program on EV is considered a "nice to have" skill.
3. Day-to-Day Responsibilities
The role blends fieldwork, stakeholder engagement, and analytical activities that drive pipeline creation and market development. The following tasks illustrate a typical week for a Sales & Marketing campus hire at Switch Mobility.
- Business Development and Network Management: Develop and maintain a network of Business Partners to assist with lead generation and sales. This includes setting up new dealership networks across different markets and developing contacts within the industry and with potential clients.
- Marketing Strategy and Execution: Develop marketing strategies at both micro and macro levels. Execute B2B and B2C marketing initiatives, including digital marketing, to promote the company's electric buses and light commercial vehicles (eLCVs).
- Sales and Client Engagement: Execute B2B lead generation and sales by developing a strong understanding of client requirements. Manage tendering, institutional sales, private sales, and export activities to drive commercial success.
- Product and Market Intelligence: Develop deep product and industry knowledge to support product improvements and new product development. Use an understanding of market trends and competitive strategy to inform business decisions.
4. Key Competencies for Success
Successful campus hires blend commercial rigour with curiosity about EV technology and a service mindset. The competencies below consistently differentiate high performers.
- Customer-Centric Discovery: Ability to ask the right questions, uncover decision criteria, and tailor proposals to business outcomes and TCO.
- Data-Driven Decision Making: Use of CRM and spreadsheet analytics to prioritise accounts, forecast accurately, and optimise campaign ROI.
- Channel Building: Structured approach to identifying, onboarding, and enabling partners to extend reach and accelerate conversions.
- Cross-Functional Collaboration: Coordinating with product, engineering, and service teams to ensure solution fit and delivery readiness.
- Resilience and Ownership: Staying organised through long enterprise cycles, following through on actions, and taking accountability for outcomes.
5. Common Interview Questions
This section provides a selection of common interview questions to help candidates prepare effectively for their Sales & Marketing (Campus Hire) interview at Switch Mobility.
Connect your background to green mobility, impact-driven work, and the EV bus/LCV space.
Highlight customer impact, problem-solving, and measurable outcomes like pipeline and revenue.
Use STAR; emphasise collaboration, communication, and accountability.
Show resilience, learning mindset, root-cause analysis, and next-step planning.
Demonstrate ownership and application-oriented thinking.
Explain frameworks (impact vs. effort), stakeholder alignment, and calendar discipline.
Cover audience analysis, storyline, data, and the decision outcome.
Mention primary/secondary research, expert calls, and structured note-taking.
Active listening, reliability, clear follow-ups, and value-adding insights.
Show openness to channel, enterprise, or marketing specialisations aligned to business needs.
Prepare 2–3 concise STAR stories showing teamwork, ownership, and communication excellence.
Discuss acquisition cost, energy cost, maintenance, battery life, incentives, and utilisation.
Reference FAME II incentives, state EV policies, and procurement by public transport undertakings.
Highlight zero-emission operation, lifecycle economics, reliability, and service ecosystem.
Overnight depot charging, opportunity charging, power availability, and route scheduling.
Stages from lead to qualification, proposal, pilot, and close; track conversion and cycle time.
Evaluate demand, competition, policy, infrastructure, and partner capability/readiness.
Impressions, CTR, MQLs, SQLs, CAC, pipeline contribution, and win rate uplift.
Tackle range, charging downtime, battery life, and cost with data, pilots, and TCO models.
Translate use-cases into requirements; prioritise by impact and feasibility with product teams.
Timely updates, stage definitions, next steps, owner accountability, and data completeness.
Anchor answers in real metrics and EV concepts; keep explanations concise and structured.
Coordinate a site assessment with technical teams and propose phased or opportunity charging.
Assess performance, potential, and coverage; propose clear KPIs or differentiated sub-territories.
Check targeting, qualification criteria, messaging, and handoff; A/B test and retrain SDRs.
Shift to lifecycle TCO, reliability, service, and financing options; provide proof via pilots/case data.
Seek clarifications, propose compliant alternatives, and engage early for future tender design.
Identify stakeholder map, missing proof points, and define a time-bound pilot with success metrics.
Run capability gap analysis, training, joint calls, and performance-linked plans or exit criteria.
Share warranty terms, cycle data, charging best practices, and residual value or repowering options.
Clarify business priority, quantify impact, and align on a sequence with transparent timelines.
Define audience, partners, venue logistics, demo routes, PR plan, KPIs, and follow-up cadence.
In scenario questions, state assumptions, list options, pick one with trade-offs, and define clear next steps.
Quantify targets, channels used, conversion, and learnings.
Mention EV fundamentals, Excel/analytics, CRM, and any industry-recognised programs.
Share examples of pivots, lookups, and dashboards driving actions.
Focus on structure, clarity, visualisation, and outcomes.
Discuss scale, local market insight, enablement, and performance management.
Onboard fast, map accounts/partners, build pipeline, and establish a reporting cadence.
Tie rationale to problem severity, readiness, and strategic fit.
Explain insight source, requirement, impact, and how you prioritised it.
Daily updates, next steps logged, and weekly hygiene reviews with dashboards.
Combine domain curiosity, data fluency, partner empathy, and execution speed.
Customise examples from your resume to Switch’s priorities: partners, B2B sales, and market development.
6. Common Topics and Areas of Focus for Interview Preparation
To excel in your Sales & Marketing (Campus Hire) role at Switch Mobility, it’s essential to focus on the following areas. These topics highlight the key responsibilities and expectations, preparing you to discuss your skills and experiences in a way that aligns with Switch Mobility objectives.
- EV Fundamentals and TCO: Understand battery basics, charging, range, duty cycles, and TCO levers to speak the customer’s language and justify ROI.
- B2B Sales Process and CRM Discipline: Be fluent in lead qualification, stakeholder mapping, pilots, proposals, and maintaining accurate pipeline stages.
- Channel and Dealership Enablement: Learn how partner selection, onboarding, training, and KPIs drive scalable market access.
- Marketing Strategy and Measurement: Prepare to design micro-market campaigns with clear KPIs (MQLs, SQLs, CAC, pipeline contribution).
- Policy and Market Landscape: Track FAME II, state EV policies, and competitive positioning to anticipate buyer constraints and opportunities.
7. Perks and Benefits of Working at Switch Mobility
Switch Mobility offers a comprehensive package of benefits to support the well-being, professional growth, and satisfaction of its employees. Here are some of the key perks you can expect
- Mission-Driven Impact: Contribute to zero-emission public transport and sustainable urban mobility at scale.
- Learning and Mentorship: Work with experienced sales leaders and engineers, gaining exposure to both commercial and technical aspects of EVs.
- Cross-Functional Exposure: Collaborate with product, service, and operations teams to deliver end-to-end solutions.
- Career Growth in a High-Growth Sector: Build capabilities in B2B sales, channel development, and marketing within a rapidly expanding EV ecosystem.
- Global Perspective: Engage with practices and standards across multiple markets as India emerges as a manufacturing hub.
8. Conclusion
The Sales & Marketing (Campus Hire) role at Switch Mobility places you at the heart of India’s EV transition, blending market development with product and partner collaboration. Success demands strong discovery skills, data-driven decision making, channel-building capability, and crisp communication.
Focus on EV fundamentals, B2B processes, CRM hygiene, and micro-market strategy to present yourself as a ready contributor from day one. For candidates who are motivated by impact and growth, Switch offers a mission-led environment and the chance to help scale zero-emission mobility across regions—making it an excellent launchpad for a career in modern, sustainable transportation.
Tips for Interview Success:
- Quantify Your Impact: Bring numbers for lead gen, conversion, or campaign outcomes; link them to business results.
- Show EV Literacy: Be ready to explain TCO, charging strategies, and policy drivers like FAME II in simple terms.
- Demonstrate CRM Discipline: Walk through how you manage stages, next steps, and dashboards to forecast accurately.
- Think Channel-First: Prepare a short plan for assessing and enabling a potential dealership or partner in a city.