Vdo.ai: A Comprehensive Interview Preparation Guide to Success

VDO.AI is an advertising technology company focused on video and Connected TV (CTV) solutions for publishers and marketers. The platform helps digital publishers increase revenue with high-impact video and native ad experiences while enabling brands to reach audiences across streaming environments with both awareness and performance-oriented campaigns. Notably, VDO.AI offers a CTV Performance solution designed to drive measurable outcomes, aligning television spend with conversions and business results.

The company positions itself at the intersection of user experience and yield, emphasizing lightweight, non-intrusive formats that integrate within editorial content. With offerings that span publisher monetization and CTV advertising, VDO.AI serves customers across multiple content categories, including news, sports, entertainment, and finance. Its product approach centers on adaptable formats, straightforward integrations, and outcome-based optimization, making it a practical choice for growth-focused publishers and performance-driven advertisers operating in privacy-conscious, cross-screen environments.

This comprehensive guide provides essential insights into vdo.ai's operations, culture, and recruitment process, equipping readers with the knowledge needed to excel in interviews and understand the company's strategic direction.

1. Company Overview

About vdo.ai

VDO.AI builds ad experiences and optimization tools that help publishers monetize inventory and brands activate video and CTV at scale. Its solutions prioritize viewability, relevance, and performance, pairing in-content video and native formats with campaign objectives that range from brand lift to conversions. By offering both publisher monetization and CTV advertising lines, VDO.AI addresses the full funnel, from engaging audiences on the open web to converting them through outcome-based CTV campaigns.

Company History

Trace vdo.ai's evolution through key periods, highlighting major transformations and growth phases.

• 2018: Founded in Delhi to help publishers monetize video content more effectively.
• 2019: Expanded operations and moved headquarters to Gurugram while strengthening its AI-driven ad-tech platform.
• 2020: Identified and capitalized on rising CTV/OTT ad spending as pandemic-driven digital consumption surged.
• 2021: Documented a 4X rise in CTV/OTT subscriptions and expanded its global team and market footprint.
• 2022: Achieved a remarkable 500% CAGR since inception and tripled its worldwide workforce.
• 2022: Began developing advanced contextual and device-graph solutions for a cookieless future.
• 2023: Earned Google Certified Publisher Partner (GCPP) status, ranking among the top 10% of Google partners globally.
• 2024: Focused heavily on programmatic innovation and publisher strategies for a cookieless environment.
• 2025 (April): Celebrated its seventh anniversary with a 122% growth rate and a network of 2,000 publishers and 10,000 brands.
• 2025 (May): Reached 20+ billion monthly ad impressions and won three awards for a breakthrough Hyundai EV ad campaign.

Key Milestones in vdo.ai History

Critical achievements that shaped vdo.ai's trajectory and market position.

2. Mission, Vision, and Values

Core principles and strategic direction sourced directly from vdo.ai's official website.

Core Values

vdo.ai's corporate values as officially listed on its website.

• Perseverance: We push beyond our comfort zones to explore innovative and unconventional ideas, viewing every failure as an opportunity to grow and enhance future advertising experiences.
• Passion: We are driven to create remarkable experiences, take action with purpose, and take pride in the impact and quality of the work we deliver.
• Integrity: We uphold honesty, fairness, and respect in every interaction, building trust as the foundation of our relationships with clients, partners, and colleagues.
• Growth: We embrace change, innovation, and continuous learning as essential elements of our mission to transform the lives of advertisers and publishers.
• Vision: We work together with a clear purpose to shape the future of AdTech, remaining committed to long-term, meaningful change across the ecosystem.
• Humility: Despite our global reach, we remain grounded, responsible, and dedicated to fostering a safe, respectful, and trustworthy advertising environment.

3. Comprehensive Product and Service Offerings

VDO.AI offers two primary lines of service: publisher monetization and CTV advertising. Publisher solutions focus on high-impact video and native formats that integrate within editorial content to improve yield and user experience. Advertiser solutions span CTV awareness and performance, including a CTV Performance product designed to drive measurable outcomes.

1.Publisher Solutions

Tools and ad experiences that help publishers increase revenue using in-content video and native formats with simple integration and optimization for viewability and engagement.

• Publisher Monetization: A monetization stack centered on high-impact video and native placements, designed to grow RPMs while maintaining a quality user experience.
• Video Experiences: In-content, non-intrusive video units that blend with article layouts and optimize for attention and viewable completion.
• Native Ad Units: Customizable, content-matched placements that extend monetization opportunities where traditional display is less effective.

2.CTV Advertising

CTV solutions that help brands activate streaming audiences for both upper-funnel reach and lower-funnel outcomes, aligning creative, placement, and optimization to campaign goals.

• CTV Awareness: Connected TV campaigns focused on incremental reach and on-screen impact across streaming environments.
• CTV Performance: An outcome-driven CTV product that optimizes toward measurable results such as conversions, aligning spend with business objectives.
• Cross-Screen Support: Activation and reporting designed to complement web and mobile activity for cohesive, full-funnel planning.

4. Key Competitors of vdo.ai:

vdo.ai operates in a competitive ad-tech landscape focused on publisher video monetization and open‑web advertising, facing established players such as Teads, Taboola, Outbrain, Connatix, and Primis. These companies compete on outstream/video ad formats, contextual targeting, access to demand at scale, and deep integrations with premium publishers-pressuring vdo.ai to differentiate through product innovation and performance outcomes.

1. Teads

Teads is a global media platform best known for pioneering outstream video advertising across premium publisher environments.

• Overview: Operates a marketplace connecting advertisers to audiences on publisher sites, focusing on video and display formats.
• Services: Outstream video ads, display, contextual targeting, brand suitability solutions, publisher monetization tools.
• Market Position: Widely recognized as a leader in outstream video with extensive integrations across premium publishers worldwide.

2. Taboola

Taboola is an open‑web discovery and native advertising company offering video and native placements on publisher properties.

• Overview: Powers content recommendations and monetization for publishers while giving advertisers access to large-scale open‑web inventory.
• Services: Native advertising, video ads, Taboola Feed, audience targeting and optimization.
• Market Position: One of the largest content‑discovery platforms with a broad global publisher network.

3. Outbrain

Outbrain is a native advertising and content‑recommendation platform used by publishers to monetize and by marketers to drive engagement.

• Overview: Delivers recommendation widgets and ad formats across publisher sites, including native and video.
• Services: Native ads, video placements, programmatic access, interest‑based targeting, publisher monetization tools.
• Market Position: A leading open‑web recommendation network with significant reach across premium publishers.

4. Connatix

Connatix is a video technology company that helps publishers deliver video experiences and monetize through video advertising.

• Overview: Provides a video platform and outstream units that enable content distribution, monetization, and demand connections.
• Services: Video player and outstream units, contextual targeting, yield optimization, marketplace access.
• Market Position: Recognized partner for publishers seeking video monetization and branded content solutions.

5. Primis

Primis is a video discovery platform that helps publishers increase engagement and revenue with video content and ads.

• Overview: Offers a video player and discovery units that surface video content and fill with demand from multiple sources.
• Services: Outstream video units, video player, recommendation engine, monetization and demand partnerships.
• Market Position: An established video discovery provider used by many digital publishers.

5. Career Opportunities at vdo.ai

vdo.ai offers diverse career paths across its global operations, providing opportunities for professionals at various stages of their careers. The company's commitment to talent development and inclusive growth creates an environment where individuals can build meaningful and impactful careers.

Job Profiles and Departments

Explore the wide range of professional opportunities available across vdo.ai's organizational structure:

• Engineering (Backend, Frontend, Full‑Stack): Build and scale low‑latency ad delivery, measurement, and analytics systems for video and CTV. Responsibilities include designing APIs and services, optimizing performance and reliability, ensuring privacy‑first data handling, and collaborating with product and data teams. Required skills typically include strong programming fundamentals, system design, familiarity with cloud services, CI/CD, and observability. Progression paths include Senior/Staff Engineer and Technical Lead roles.
• Product Management: Own roadmaps for video, CTV, and contextual advertising products-defining requirements, prioritizing experiments, and driving launches that improve advertiser outcomes and publisher revenue. Roles involve market research, data‑driven decision‑making, and cross‑functional execution. Candidates benefit from experience in ad tech ecosystems and user‑centric product discovery. Growth can lead to Senior PM, Group PM, and Product Leadership roles.
• Ad Operations & Campaign Management: Execute and optimize campaigns across programmatic and direct channels, ensuring correct trafficking, pacing, targeting, brand safety, and reporting. Responsibilities include setting up line items, monitoring delivery, troubleshooting discrepancies, and communicating insights to clients and internal stakeholders. Skills include attention to detail, data analysis, and knowledge of ad serving and measurement. Career progression includes Senior Campaign Manager and Ad Ops Lead.
• Programmatic Sales & Demand Partnerships: Develop and manage relationships with brands, agencies, and platforms to grow demand for video and CTV inventory. Responsibilities cover pipeline development, solution consulting, packaging PMP deals, and negotiating commercial terms. Strong communication, solution selling, and understanding of programmatic buying models are essential. Paths include Senior Account Executive, Partnerships Lead, and Sales Leadership roles.
• Publisher Development & Supply Partnerships: Onboard and grow premium publisher relationships, optimize yield, and ensure successful integration of vdo.ai formats and technology. Responsibilities include analyzing monetization data, advising on placements, and coordinating with technical teams. Skills include business development, analytical problem‑solving, and familiarity with publisher monetization. Progression includes Senior Publisher Manager and Supply Partnerships Lead.
• Data Science & Analytics: Develop models and analytics for contextual classification, attention and engagement measurement, bidding, and optimization. Responsibilities include experimentation, feature engineering, and translating insights into product and campaign improvements. Skills typically include statistics, experimentation design, and proficiency with data tooling. Growth paths include Senior Data Scientist/Analyst and Data/Analytics Lead.

Growth and Development Opportunities

vdo.ai invests significantly in employee development through structured programs and initiatives:

• Domain and Technical Depth: Hands‑on exposure to programmatic, video, and CTV advertising, with continuous learning through real product work on contextual targeting, attention measurement, and privacy‑first solutions.
• Role Expansion and Leadership: Clear ownership of problem statements and end‑to‑end launches enables progression to senior, lead, and managerial roles based on demonstrated impact, collaboration, and execution.
• Global and Cross‑Functional Collaboration: Opportunities to work with international publishers, advertisers, and partners while partnering closely with engineering, product, sales, and operations teams.
• Innovation and Experimentation: Regular iteration on new video/CTV formats and optimization features grounded in experimentation, performance data, and user feedback.
• Role‑Specific Benefits and Support: Compensation, benefits, and work arrangements are defined per opening and location. Candidates should refer to official job descriptions for the most current details.

6. Future Outlook and Strategic Plans

This section presents vdo.ai's official strategic direction based on investor presentations, press releases, and sustainability reports. All information is sourced from verified company communications and reflects confirmed initiatives and goals.

vdo.ai's future strategy is structured around key focus areas designed to align with global market trends and industry evolution:

1. Privacy‑First, AI‑Powered Video & CTV Advertising

vdo.ai focuses on building privacy‑first, high‑impact advertising experiences across the open web, mobile, and connected TV. The company’s product direction emphasizes cookieless, contextual intelligence and attention‑based optimization to help brands drive outcomes while enabling publishers to grow revenue. Official product materials highlight advanced video and CTV ad formats, contextually relevant placements, and data‑driven optimization that respects user privacy and platform policies.

Roadmaps prioritize better creative performance, measurable attention, and seamless integrations for both demand and supply partners. As the advertising ecosystem evolves beyond third‑party cookies and identity resets, vdo.ai continues to invest in AI systems that improve targeting relevance, measurement quality, and campaign efficiency without relying on user‑level identifiers.

• Expansion of advanced video and CTV ad solutions, including interactive, high‑impact experiences highlighted in product communications.
• Ongoing enhancement of cookieless contextual intelligence and attention‑based optimization across formats and surfaces.

2. Sustainability and ESG Goals

The company’s communications focus primarily on product innovation, privacy‑first advertising, and performance outcomes. Candidates and stakeholders should refer to official announcements for any future ESG disclosures.

3. Market Expansion

vdo.ai aims to deepen its global footprint by scaling relationships with advertisers and publishers and extending its video and CTV offerings. Growth is centered on onboarding quality partners, strengthening programmatic routes to demand, and enabling premium inventory access with privacy‑first targeting and robust measurement.

• Platform enhancements continue to support higher video/CTV volumes and broader partner integrations.
• Emphasis on CTV‑first advertisers and premium publishers to increase market penetration.

4. Innovation and R&D

Innovation at vdo.ai concentrates on advancing contextual intelligence, attention measurement, and creative optimization for video and CTV. The company iterates on ad experiences and optimization features using performance data, with an emphasis on cookieless effectiveness and brand‑safe delivery for advertisers and publishers.

• Continuous improvement of contextual and attention models used for relevance and outcome optimization.
• Regular introduction of new video/CTV formats and measurement enhancements informed by campaign performance.
• Cross‑functional collaboration between engineering, product, and data teams to accelerate platform improvements.

5. Talent and Workforce Strategy

vdo.ai’s workforce strategy focuses on hiring talent that can ship, measure, and scale privacy‑first video and CTV products. Open roles published on the careers page span engineering, product, partnerships, sales, ad operations, and analytics, reflecting the company’s product‑led growth priorities.

• Active hiring across engineering, product, sales/partnerships, ad operations, and analytics as listed on the official careers page.
• Skills development occurs through ownership of high‑impact projects and cross‑functional collaboration.
• Location and work‑arrangement details are specified in individual job postings.

7. Latest News & Updates about vdo.ai

Stay informed about vdo.ai's recent developments, announcements, and industry recognition through curated news coverage.

8. Conclusion

vdo.ai is a privacy‑first advertising technology company focused on high‑impact video and connected TV experiences that help advertisers drive outcomes and publishers increase revenue. Its products emphasize contextual intelligence, attention‑aware optimization, and brand‑safe delivery across the open web and CTV. Strategic priorities include expanding advanced video/CTV formats, strengthening cookieless capabilities, and continuously improving measurement and performance.

For candidates, vdo.ai offers the chance to work on meaningful problems in programmatic, video, and CTV-shaping products used by global advertisers and publishers. Roles span engineering, product, ad operations, analytics, sales, and partnerships, with growth tied to ownership, measurable impact, and cross‑functional collaboration. Applicants should review current openings on the official careers page to understand role‑specific responsibilities, skills, and location details.

Key Takeaways for Aspiring vdo.ai Candidates

• Research and Preparation: Thoroughly understand vdo.ai's business model, recent developments, and strategic initiatives. Stay updated on industry trends and the company's competitive positioning to demonstrate genuine interest and knowledge during interviews.
• Cultural Alignment: Familiarize yourself with vdo.ai's values, mission, and corporate culture. Prepare examples from your experience that demonstrate alignment with these principles and showcase how you can contribute to the company's objectives.
• Technical Competency: Develop relevant skills and knowledge specific to your target role at vdo.ai. Understand the technical requirements and industry standards that apply to your area of interest within the organization.
• Industry Awareness: Stay informed about broader industry trends, challenges, and opportunities that affect vdo.ai's business. This knowledge will help you engage in meaningful discussions about the company's strategic direction and market position.