Build a foundation in finance, marketing, sales, operations and supply chain management to understand how core business functions work together - with business economics, from demand and supply to market equilibrium, alongside.
By Board Infinity · Offered on Coursera
Finance, economics, marketing, sales, operations and supply chain
Add it to LinkedIn, your resume or CV, social media or a performance review
11 assignments across the three modules
A foundational course that introduces the essential principles of business management across finance, marketing, sales, operations and supply chain management - with the business economics that underpins them.
Statements & ratios
Demand, supply, equilibrium
Channels & the 4 Ps
Prospecting to closing
Process, capacity, lean
Logistics & global chains
Fundamentals of Business Management introduces the essential principles of business management across finance, marketing, sales, operations and supply chain management. It starts with financial statement analysis and financial ratios, moves through marketing strategies, sales techniques and advertising, and closes with operations management, process design, capacity planning, lean operations, supply chain management, logistics and global supply chains.
Running through it is a grounding in business economics - demand and supply, price elasticity and market equilibrium - so the finance, marketing and operations decisions have their market context.
The course is listed at Beginner level, takes about one week at ten hours a week on a flexible schedule, and is Course 1 of 3 in the Foundations of Management Consulting: Strategies & Tools Specialization. Enrollment, lessons, grading and the certificate all happen on Coursera.
The course is designed for students, professionals, aspiring business managers, people entering management roles, entrepreneurs, and learners who want to strengthen their strategic and operational skills.
A structured introduction to finance, economics, marketing, sales, operations and supply chain before you specialise.
See how the finance, marketing, sales and operations decisions around you connect.
For aspiring business managers and individuals entering management roles who need a working knowledge of every core function.
Entrepreneurs seeking to understand the core business functions behind their own venture.
Learners who want a firmer grasp of financial analysis, market dynamics and operational efficiency.
The course is listed at Beginner level with recommended experience - it introduces each concept from first principles.
The four learning outcomes listed for this course on Coursera.
Balance sheet, profit & loss and cash flow statements, then liquidity, activity, profitability and leverage ratios.
Marketing channels and communications, the 4 Ps, the stages of selling, and advertising types and metrics.
Operations management, process design, capacity planning, lean operations, logistics and global supply chains.
The demand curve, the supply curve, price elasticity, and market equilibrium and shifts.
Board Infinity offers 1:1 career coaching as a separate guidance pathway. It is not part of this Coursera course - the course, its grading and its certificate are complete on their own.
Learn about 1:1 coachingCoaching is offered and priced separately by Board Infinity. Enrolling in the course on Coursera does not include coaching, and coaching is not required to complete the course.
Talk through where business fundamentals fit in your own path.
A place to ask what a course forum can't cover.
Connect finance, marketing and operations concepts to the work you actually do.
Details, availability and terms are on the Board Infinity coaching page.
Every module lists its videos, readings and assignments exactly as they appear on Coursera. Expand a module, then expand each group to see every lesson title and duration.
This module explores foundational concepts of finance and economics that are important for understanding and managing business operations. It covers financial statements, financial ratio analysis, demand and supply, price elasticity, and market equilibrium.
This module explores the core concepts of marketing, sales, and advertising. It covers customer needs, the 4 Ps framework, sales processes, advertising types, and key advertising metrics.
This module provides an overview of operations and supply chain management. It covers operations management, process design, capacity planning, lean operations, supply chain management, logistics, global supply chains, challenges, key concepts, and performance metrics.
Lesson titles and durations are shown as they appear on the Coursera course page, which remains the authoritative source and may be updated.
This is a concepts course: the "tools" are the analytical frameworks each module is built around, and the skills are the ones Coursera lists for the course.
Balance sheet, profit & loss statement and cash flow statement - the three documents every analysis starts from.
Liquidity, activity, profitability and leverage ratios - current ratio to debt to equity - to assess performance.
Product, price, place and promotion, plus the stages of selling from prospecting to closing and after-sales service.
Procurement, production, inventory, distribution and customer service, measured by turnover, stockout rate and cycle time.
The twenty skills Coursera lists for this course, grouped by business area. They are course-covered skills, not certifications or professional designations.
Reading the numbers and judging performance.
Reaching customers and closing the sale.
Making and moving things efficiently.
The whole picture, and the market around it.
Complete the course on Coursera and earn a shareable certificate from Board Infinity, issued through Coursera. Coursera notes it can be added to your LinkedIn profile, resume or CV, social media, or a performance review.
This is a Coursera course certificate. It is not an MBA, a degree, a management, finance or consulting certification, a professional licence or an accredited qualification.
Show the credential on your profile once you complete the course.
List it alongside your education and other certifications.
Post it when you finish, straight from Coursera.
Evidence of continued learning in your own review cycle.
Financial analysis, marketing, sales, business operations, supply chain management, logistics, business economics and operational efficiency feed everyday business decision-making. These are the kinds of roles where that vocabulary is used - possible applications of the skills, not promised outcomes.
Financial statement analysis, ratios and market dynamics are the raw material of the role.
Process design, capacity planning, lean operations and operational efficiency.
The sales process from prospecting and qualifying to closing and after-sales service.
Marketing channels, communications, the 4 Ps, advertising types and advertising metrics.
Procurement, inventory, distribution, logistics, global supply chains and OSCM metrics.
A cross-functional view of finance, marketing, sales and operations for people entering management.
Board Infinity does not guarantee employment, promotion, interviews or salary outcomes from this course. Where you take the skills is up to you.
Each of these topics exists on its own somewhere. What the course adds is one sequence across six business areas, assessment along the way, and a shareable credential at the end. Neither route is universally better - this is what differs.
Scattered learning suits some people well. The comparison describes structure, not quality.
The specialization is described as providing foundational business knowledge and practical consulting skills - consulting frameworks, structured problem solving, case-based examples, guesstimates, benchmarking and KPI analysis. This course is where it starts.
Finance, economics, marketing, sales, operations and supply chain - the business foundation the rest of the specialization builds on.
This course on CourseraThe second course in the specialization. Its own syllabus is on its Coursera page.
View in the specializationThe third and final course in the specialization. Its own syllabus is on its Coursera page.
View in the specializationCoursera notes that when you enroll in this course, you are also enrolled in the specialization. Pricing, access and completion terms are shown on Coursera.
View the specialization on CourseraWhat learners ask before enrolling, answered from the course's Coursera page.
It is designed for students, professionals, aspiring business managers, individuals entering management roles, entrepreneurs who want to understand core business functions, and learners who want to strengthen their strategic and operational skills.
Yes. The course is listed at Beginner level on Coursera, with recommended experience noted rather than formal prerequisites. Each module introduces its concepts from first principles.
Coursera lists four learning outcomes for the course:
Six: finance, economics, marketing, sales, operations and supply chain. Module 1 covers finance and economics, Module 2 covers marketing and sales, and Module 3 covers operations and supply chain.
The types of financial statements - balance sheet, profit & loss statement and cash flow statement - followed by financial ratio analysis: liquidity ratios (current and quick ratio), activity ratios (asset and inventory turnover), profitability ratios (return on investment and profit margins) and leverage ratios (debt to equity, interest coverage ratio).
What marketing is, marketing channels (digital vs. traditional), marketing communications (integrated vs. omnichannel) and the 4 Ps of product, price, place and promotion. Then the sales process - prospecting and contacting, qualifying, nurturing and presenting offers, closing the sale and after-sales service - and advertising: why companies advertise, the types of advertising (print, digital, native, influencer and more) and metrics such as impressions, CPC/CPM, CTR, ROAS and bounce rate.
Operations management and how it differs from production management, process design and capacity planning, and lean operations. Then supply chain management: logistics and distribution, global supply chains and their key challenges, the core components of procurement, production, inventory management, distribution and customer service, terms such as the value chain, the bullwhip effect and sustainability, and OSCM metrics such as turnover, stockout rate and cycle time.
Coursera lists it as 1 week at 10 hours a week, across three modules of about 4 hours each. The schedule is flexible and self-paced, so you can spread it over a longer period if that suits you.
Yes. The course has a flexible schedule and you learn at your own pace. Lessons are short videos, readings and quizzes, so it fits around work or study.
No. This is a beginner-level Coursera course with a shareable course certificate. It is not an MBA, a degree program, or equivalent to one, and it is not a professional or accredited management qualification.
Yes. The course offers a shareable certificate under the applicable Coursera enrollment conditions. Coursera notes you can add it to your LinkedIn profile, resume or CV, social media, or a performance review.
The Coursera page states that when you enroll in this course, you are also enrolled in the Foundations of Management Consulting: Strategies & Tools Specialization. Pricing and access terms are set and displayed by Coursera, so check the course page for the current options.
Coursera's FAQ states that in select learning programs, learners may apply for financial aid or a scholarship if it is available for their learning-program selection. Eligibility is decided by Coursera and is not guaranteed - see the course page for details.
This course is Course 1 of 3 in the Foundations of Management Consulting: Strategies & Tools Specialization. The other two courses are Fundamentals of Management Consulting and Case-Based Frameworks for Mastering Management Consulting. The specialization is described as providing foundational business knowledge and practical consulting skills, including consulting frameworks, structured problem solving, case-based examples, guesstimates, benchmarking and KPI analysis.
The skills apply across business, operations, marketing, sales, finance and supply-chain work - for example in business analyst, operations analyst, sales or business development, marketing, supply chain and management-oriented roles. These are possible applications of the skills; the course does not promise employment, promotion or a particular salary.
No. Board Infinity 1:1 coaching is a separate Board Infinity service. Enrolling in this course on Coursera does not include coaching, and coaching is not needed to complete the course or earn the certificate. Details are on the Board Infinity coaching page.
Board Infinity 1:1 coaching is a separate career-guidance service - optional, and not part of Coursera enrollment.
Enrollment, lessons, grading and the shareable certificate all happen on Coursera.
By Board Infinity · Course 1 of 3 · Offered on Coursera