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Learning Path in

Digital Marketing

Get your personalized learning path to become a complete digital marketer with expertise in search engine optimization(SEO), social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing.

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  • Duration

    80+ Hours

  • Next Batch

    Coming Soon

  • Level

    Beginners & Intermediate

  • Delivery Mode

    Live Online

  • Success Stories

    300+

  • Placement Assistance

    Till You Get Placed

  • Hiring Partner

    100+

With Industries Experts From

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Intro Video

About the Program

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80+ Hours of Hybrid Learning

Acquire premium content through live classes and offline bootcamps

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Access to Employment Opportunities

Apply for available industry internships and live projects

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1:1 Personalized Mentoring from Industry Experts

Get personalized career coaching from 700+ Coaches

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3- 12 Lakhs CTC range Salary Package

Land your dream job with right salary in the right company

Tools & Skills Covered

Master the right set of skills & tools which will allow you to perfectly execute your future projects.

What You'll Learn During the Course

  • Understand the basics of Digital Marketing and its scope in the future.
  • Perform market research and understand consumer behavior to formulate marketing strategies for brands.
  • Gain knowledge about social media marketing to help brands build an online presence.
  • Learn Paid advertising to increase web traffic and generate leads through google ads, facebook ads and email marketing
  • Learn on page and off page SEO to improve website visibility.
  • Use of Google Analytics to measure the marketing campaign results and conclusions.

Job Opportunities

  • Marketing Manager
  • Brand Manager
  • Product Marketing Manager
  • SEO Specialist
  • Content Marketing Specialist
  • Social Marketing Specialist
  • Digital Marketing Manager

Syllabus

Best-in-class content delivered by leading faculty and industry experts in the form of Live Classes, On Demand Videos, Case Studies, Assignments and Projects.

Download Syllabus
+ 5 More Lesson

Industry Projects

    Learn through real-life industry projects sponsored by top companies across various verticals

  • ✓ Engage in collaborative projects with student-mentor interaction
  • ✓ Learn faster in-person through guidance from expert mentors
  • ✓ Personalized subjective feedback on your submissions to facilitate quick improvement

Consumer Research

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Choose a brand/product of your choice and make a detailed STP and competitor report (STP analysis, 4Ps)

Developing Social Media Marketing Strategy for HUL

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Hindustan Unilever Limited has its products including foods, beverages, cleaning agents, personal care products, water purifiers and Fast-moving consumer goods. Draw out the brand digital social media strategy for the next 6 months amid the current situation. As a Social Media Expert, you will create a comprehensive plan which would define all the aspects of the brand with detailed STP, Define Target Audience and Demographics, Creative Communication, Platform usage, Influencer Marketing, Media Usage and Types of Ads you'll run.

Build Social media campaign

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Choose a product/service of your choice and build a social media engagement using Canva, facebook, Instagram, Twitter, and Hootsuite. In this assignment, you will learn to create facebook/ Instagram pages and content that lead to customer engagement. Also, use LinkedIn, twitter and other social media apps to target the right consumer.

Facebook and Instagram Ads

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In this project, you will build facebook and Instagram Ads to create a lead generation campaign to drive results for your business, increase website traffic and meet over all marketing goals of the organization.

Email Marketing Campaign

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Run an email marketing campaign for a product of your choice and execute weekly news letter using MailChimp to generate leads, engage customer via emails and increase website traffic

MakeMyTrip SEO Audit Analysis

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MakeMyTrip.com, online travel company that empowers the Indian traveller with instant booking and comprehensive choices, wants to audit their SEO Strategy. As a SEO Manager, your work will be around creating SEO Audit for MakeMyTrip Website by using best Keywords. Also, you have to identify the total number of backlinks with performing and strategy to implement for the brand.

SEO for an e-commerce company

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In this Project, you will choose a e-commerce company of your choice and execute below tasks - Research the right keywords for SEO - Analyse current traffic on the website - Implement concepts of backlinking, on-page SEO and promotion - Develop strategy for local and mobile SEO - Detailed work on Content Marketing, Google analytics, SEO Spider

Create Google Ads

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Learn to create Google Ad Groups, write creative ad text for Google Ads. Also, run Ads on Google display networks, drive online sales via Ads and target the consumers to develop brand awareness for your business.

Uber Market Segment

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Uber offers vehicles for hire, food delivery (Uber Eats), package delivery, couriers, freight transportation, and, through a partnership with Lime, electric bicycle and motorized scooter rental. In this project identify the market segment, identify the unique value proposition and devise brand campaign ideas for Uber. You will be learning and applying the concepts of marketing such as STP and branding from Uber's perspective.

Potential Recruiters

Opening the doors to the best in the industry:

Stand Out with BI’s Certificate

Complete all the modules successfully to obtain this certificate of recognition and add it to your wall of fame or share with your LinkedIn connections.

✓ BI’s certificates serve as a testament to the knowledge & skills you have gained.

✓ Increase your credibility by adding it to your resume and sharing it with your LinkedIn network. (you need to complete all the modules successfully to obtain this certificate of recognition)

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Meet Your Coaches

Learn from the Best Leaders and Coaches.

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Ashwini V Desai

CEO, Digital Marketing Trainer, and Consultant atDDigitalTree
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Praful Jain

Digital Marketing Manager atAccenture
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Ashish Anand

Global Online Growth & Acquisitions atOYO
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Ashwini V Desai

CEO, Digital Marketing Trainer, and Consultant atDDigitalTree
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Praful Jain

Digital Marketing Manager atAccenture
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Ashish Anand

Global Online Growth & Acquisitions atOYO
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Neha Khullar

Digital Strategist atIris Concise
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Altamash Aslam

Senior Manager, Brand & Product Marketing atBajaj Allianz Life
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Raj Doshi

Founder and Chief Strategist atLets Talk Communications
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Nitin Malik

Head of Marketing atEvercoast Communication
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Mukund Matta

Digital Marketing Consultant atIIDE - Indian Institute of Digital Education
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Afsha Walele

Associate Director - SEO atReprise Digital
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10,000+ Happy students

Still Not Convinced? Check out what our learners are saying about us.

Our Program
Fees Structure

Starting at ₹1944/Month

No Cost EMI available*
(Upto 18 months)

Payment Methods
Program Fee (A+B)
(A) Training(i)

(Live classes, Workshops, 1:1 coaching, Projects, Doubt clearing sessions, Hackathons etc.)

  • ₹ 45,000 (30% OFF)
  • ₹70,000
(B) Career Services(i)

(Aptitude and Soft Skills Training, Portfolio building, Resume and Social Profiling, Mock Interview Training, Career Coaching, Job Connects, Premium Referrals) *Excl. Tax

  • ISA (1 year)

Earn Upto ₹2000 Every Time You Refer Your Friends To Us!

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Enroll For Learning Path in Digital Marketing

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