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Learning Path in

Digital Marketing Course with Placement

4.4

Become a Digital Marketing Expert by gaining expertise in various tools and skills such as Search Engine Optimization, Social Media, Search Engine Marketing, and Email Marketing, with 1:1 personalized coaching from industry experts. Enroll in our Digital Marketing course with assured placements and become a certified Digital Marketer. 

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4.4
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  • Duration

    80+ Hours

  • Next Batch

    Coming Soon

  • Level

    Beginners & Intermediate

  • Delivery Mode

    Live Online

  • Success Stories

    300+

  • Placement Assistance

    Till You Get Placed

  • Hiring Partner

    100+

With Industry Experts From

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Book Your Slot
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Watch
Intro Video

With Industry Experts From

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About the Digital Marketing Program

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150+ Hours of Online Learning

Acquire premium Digital Marketing course content through live digital marketing classes and offline bootcamps

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1:1 Personalized Mentoring from Industry Experts

Get personalized 1:1 career coaching from 700+ digital marketing coaches

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Access to Employment Opportunities

Work on live projects in the digital marketing course and get the chance to get the best digital marketing jobs.

Digital Marketing Tools & Skills Covered

Master the right set of skills & tools which will allow you to perfectly execute your Digital Marketing projects.

What Will You Learn During the Course

  • Understand the digital marketing basics and its scope in the future
  • Perform market research and understand consumer behavior to formulate marketing strategies for brands
  • Gain knowledge about social media marketing to help brands build an online presence
  • Learn Paid advertising to increase web traffic and generate leads through Google ads, Facebook ads, and email marketing
  • Learn on-page and off-page SEO to improve brand website visibility
  • Use of Google Analytics to measure the marketing campaign results and conclusions

Job Opportunities

  • Marketing Manager
  • Brand Manager
  • Product Marketing Manager
  • SEO Specialist
  • Content Marketing Specialist
  • Social Marketing Specialist
  • Digital Marketing Manager

Syllabus

Best course content delivered by leading faculty and industry experts in the form of Live Classes, On-Demand Videos, Case Studies, Assignments, and Projects.

Download Syllabus
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Industry Projects

  • Learn Digital Marketing through real-life industry projects sponsored by top companies across various verticals
  • ✓ Engage in collaborative Digital Marketing projects with student-mentor interaction
  • ✓ Learn faster in-person through guidance from expert mentors
  • ✓ Personalized subjective feedback on your submissions to facilitate quick improvement

Consumer Research

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A project on consumer research for beginners in digital marketing. You need to choose a brand/product of your choice and make a detailed STP and competitor report (STP analysis, 4Ps). This project is an integral part of this digital marketing certification course which will help you clear the basics of digital marketing.

Social Media Marketing Strategy for HUL

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HUL has several products including F&B, cleaning agents, personal care, water purifiers, and fast-moving consumer goods. In this holistic project, you need to draw out the brand's digital social media strategy for the next 6 months. As a certified digital marketing expert, you need to define all the aspects of the brand with detailed STP, define target audience and demographics, creative communication, platform usage, influencer marketing, media usage, and the types of ads you'll run.

Build Social Media Campaign

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Under the digital marketing course, you'll have to choose a product/service of your choice and build a social media engagement using Canva, Facebook, Instagram, Twitter, and Hootsuite. In this project on social media marketing, you will learn to create Facebook/ Instagram pages and content that lead to customer engagement. Also, you'll use LinkedIn, Twitter, and other social media platforms to target the right consumer.

Facebook and Instagram Ads

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In this project, you will build Facebook and Instagram Ads to create a lead generation campaign to drive results for your business, increase website traffic and meet the overall marketing goals of the organization. This project will test your paid ads/SEO skills and you will use digital marketing tools like Facebook ads, Canva, etc. to complete the project.

Email Marketing Campaign

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This is an exciting digital marketing project that will help you brush up on your writing skills. You will run an email marketing campaign for a product of your choice and execute weekly newsletters using MailChimp to generate leads, engage customers via emails and increase website traffic.

MakeMyTrip SEO Audit Analysis

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MakeMyTrip.com, an online travel company that empowers the Indian traveler with instant booking and comprehensive choices, wants to audit its SEO strategy. In this digital marketing project, as an SEO Expert, you will have to do an SEO Audit for the MakeMyTrip website by using the best keywords. You will also have to identify the total number of backlinks with performance and strategy to implement for the brand.

SEO for an E-Commerce Company

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In this SEO Project, you will choose an e-commerce company of your choice and perform tasks like keyword research, analysing current website traffic, implementing concepts of backlinking, on-page SEO, and promotion. You'll also develop a strategy for local and mobile SEO. There shall be in-depth work on Content Marketing, Google Analytics, and SEO Spider to stand out in the digital marketing field.

Create Google Ads

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With this project, you'll learn to create Google Ad Groups, write creative ad text for Google Ads, run Ads on Google display networks, drive online sales via Ads, and target the consumers to develop brand awareness for your business. Our online digital marketing course will help you learn all the required steps and techniques.

Uber Market Segment

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Uber offers vehicles for hire, food delivery (Uber Eats), package delivery, couriers, freight transportation, and through a partnership with Lime, electric bicycle, and motorized scooter rental. In this simple project on digital marketing basics, you would need to identify the market segment, identify the unique value proposition and devise brand campaign ideas for Uber. You will be learning and applying the concepts of digital marketing and branding from Uber's perspective.

Potential Recruiters

Opening the doors to the best in the industry:

Stand Out with BI’s Certificate

Complete all the modules successfully to obtain this certificate of recognition and add it to your wall of fame or share with your LinkedIn connections.

✓ BI’s certificates serve as a testament to the knowledge & skills you have gained.

✓ Increase your credibility by adding it to your resume and sharing it with your LinkedIn network. (you need to complete all the modules successfully to obtain this certificate of recognition)

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Meet Your Coaches

Learn from the Best Leaders and Coaches.

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Ashwini V Desai

CEO, Digital Marketing Trainer, and Consultant at DDigitalTree

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Milan Modi

Account Controller (Group Head) at Madison World

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Praful Jain

Digital Marketing Manager  at Accenture

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Our Program
Fees Structure

Digital Marketing Course Fee

(A) Training(i)

(Live classes, Workshops, 1:1 coaching, Projects, Doubt clearing sessions, Hackathons etc.)

  • $50,847(27% OFF)
  • $70,000

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