This marketing research project was aimed at addressing the following Management Decision Problem for Bira: 1. Increasing sales 2. Brand awareness of Bira 3. Market share of Bira As part of the evaluation of this management decision problem, following research was carried out. 1. To understand the customers of Bira 2. To understand the consumer behaviour 3. To assess the brand awareness and perception about Bira 4. Evaluate marketing mix and new initiatives to understand how to increase the market share

Conducted Critical Economic Analysis of the Project, Planning and Implementation of the Project. Conducted Training and Workshops for Plant engineers spread across 6 phases. Developed minute-wise schedule and workflows for the successful implementation of the project. Took individual charge during project implementation stages conducting supervision and inspection of critical equipments.

A business plan was developed for production of 1000 TPA of compound isoborneol. As a part of this plan, techno-economic feasibility was checked which included following milestones. 1 Literature Survey 2 Process Selection 3 Site Selection 4 Thermodynamics 5 Kinetics 6 Process Block Diagram 7 Material Balance 8 Energy Balance and Utility Requirements 9 Process Equipment Design 10 Mechanical Design 11 Sizing of Equipment 12 MOC Selection 13 Batch scheduling 14 Instrumentation and Process Control 15 Site Layout and Plant Layout 16 Storage, Utility & ETP 17 Safety, Health & Environment 18 HAZOP Analysis 19 Project Cost 20 Gross Cost of Production 21 Estimates of Working Capital 22 Financial Analysis

Critical Review and presentation of the topic