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About
Marketing Operations and Decision Sciences professional with experience in Technology, BFSI and Retail domain. Engaged directly with clients of a leading US Technology company, a P&C Insurer and a leading Australian Retailer and assisted them in taking analytical decisions by leveraging the strong problem solving skills and analytical thinking. Domain: Marketing, Insurance and Retail Operations Tools/Techniques: SQL, MS Excel, VBA, Big Data-Hive, SAS – MaSCoT & Allocadia (Spend Control), Data analysis, Inquisitive analysis
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Experience
Education
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SRM University, ChennaiBachelor of Technology (B.Tech)2014
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Vivekananda Kendra, Kanyakumari10th2010
Skills
Big Data
agile
MS Excel
Technical Analysis
SAS
Accomplishments
Projects
Product Assortment Analysis  
Completion Date : Nov 2015
o Conducted a clustering analysis on the stores for a particular type of product and thereby recommended the group of products that are supposed to perform well within the clusters and also defined the characteristics of the stores in the cluster o Profiled stores on the basis of the store type, geographic class, ethnicity and affluence of the customers etc. o Created an algorithm for the clustering analysis and also for the indexing of the metrics that helps in scoring the performance of the product groups. Created an automated tool that would take the outputs of the clustering analysis as inputs and help the users in visualizing the results o Worked with the product assortment data and created reports tracking metrics which helped the business partners in evaluating the newly implemented product assortment in stores
Contact Center Analysis  
Completion Date : Nov 2014
o Assisted business partners in understanding customer call patterns to drive containment and improve overall service levels of the contact centre o Identified opportunities to improve call routing process by finding out transfers within the IVR service and reasons for the re-routes o Created interactive visualizations to enable business owners to perform deep dive analysis on IVR and ISR performance o Assisted business partners in conducting a test and control experiment in order to understand the impact of implementing Virtual Hold Technology on Contact Centre operations o Helped business partners in identifying High Frequency callers and understanding their impact on the call volumes, service levels and transfer rates o Identified the effect of internal transfers within ISRs on the estimated wait time (EWT) provided to callers and thereby calculated the EWT accuracy
Languages
English
Hindi
Assamese
About
Marketing Operations and Decision Sciences professional with experience in Technology, BFSI and Retail domain. Engaged directly with clients of a leading US Technology company, a P&C Insurer and a leading Australian Retailer and assisted them in taking analytical decisions by leveraging the strong problem solving skills and analytical thinking. Domain: Marketing, Insurance and Retail Operations Tools/Techniques: SQL, MS Excel, VBA, Big Data-Hive, SAS – MaSCoT & Allocadia (Spend Control), Data analysis, Inquisitive analysis

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