Objective: To analyse the feasibility of Green Buildings in India - Conducted cost-benefit analysis for the various green facilities vs non-green - including energy costs and units saved - Looked into various rating agencies and working examples of green buildings in India and globally to derive Live examples of buildings operating with green and clean operationslg...Expand

Objective: To analysis strategic aspects of Google’s development of autonomous vehicles - It included analysis of the autonomous car industry segment, Google’s entry in the driverless car space, innovation and technology at Google, Google’s diversification strategy and potential partnerships to develop synergieslg...Expand

Objective: To understand the manufacturing and distribution aspect of luxury products by studying it for Gaurav Gupta – a very famous fashion designer who sells under his own private label - Analysed core of the brand, along-with the motivation of the designer to launch the label lg...Expand

- Wrote an Issue paper on Food Security Act, analyzed issues related to its implementation in the current format - Discussed cash-disbursement vs subsidy, analysed both the formats and gave views/recommendations lg...Expand

Project Objective: To analyse positioning opportunity for Amul Crème Rich ice-cream, the new premium ice-cream offering by Amul - Analysed consumer preferences and attributes associated to ice-cream by conducting blind test and pictorial mapping - Gave a recommendation to position the product better with consumer expectations and preferences in mind - Report submitted to Amul management for implementationlg...Expand

Project Objective: To analyze whether only interest rate change would motivate customers to open account with a Bank (used Yes Bank here) - Analysed what factors are important for a customer to open an account with a particular bank and compared is with interest rate - Our analysis included using conjoint and latitude of interest rate. Pricing an Innovative Product: - Designed a pricing strategy for a new to the world product: Adjustable walker by using latitude of price acceptance principle lg...Expand

- Conducted extensive and detailed market research and analysed expansion scope of Set Wet deo (Marico) to launch exclusive deo range for women - Analysed various parameters/attributes consumer looks for in a deodorant, and formed market launch strategy based on the parameterslg...Expand