Disneyland Paris
Completion Date : Sep 2013
• Worked with an international team of six students (Assisted by marketing professor from ESADE)
• Proposed an integrated communication plan for client as response strategy to competitor activation
• Worked with Spanish ad-agency to design creative & media proposal for Christmas Season 2013
lg...ExpandBennett Coleman & Company (Times of India)
Completion Date : Jun 2013
• Consulted for The Times of India to propose solution for their declining sales force performance
• Critically analysed current compensation structure & sales force distribution
• Proposed major revamping of hiring practices, training process & sales force incentives
• Evaluated cost outlay and profitability analysis of the revised pricing model for subscriptions
lg...ExpandProcter & Gamble
Completion Date : Jan 2013
• Worked with an international team of 5 students to evaluate competitor's trade & channel strategy
• Executed quantitative & qualitative research and provided insights & recommendations to client
• Team was mentored by Regional Brand Manager of P&G and Marketing Professor of IIM Calcutta
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