About
• Working as Business Director (Digital) at Madison World, Mumbai
• Comprehensive digital media planning including a mix of OTTs, publishers, influencers & engagement partners to meet clients' KPIs
• Brands handled are Pidilite, Raymonds, Crompton, McDonalds, Balaji Wafers, Cipla Health among others
• Hold an MBA in Marketing
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Experience
Education
K J Somaiya Institute of Management Studies and Research, MumbaiMaster of Business Administration (M.B.A), Marketing2017
Bharatiya Vidya Bhavans Sardar Patel Institute of Technology, MumbaiBachelor of Technology (B.Tech), Electonics & Telecommunication Engineering2013
Skills
Data Analysis and Visualization / Data Analytics
Google Adwords
Marketing Campaign Strategy
Search Engine Optimization (SEO)
Digital Marketing
Accomplishments
Certifications
Google AdWords Display Certification
Issued : Oct 2019
Applied Financial Statement Analysis
Issued : Dec 2015
Macroeconomic Principles
Issued : May 2014
Introduction to Statistics
Issued : Jun 2013
Projects
Chunk Technologies Pvt Ltd - Providing insights to the client
Completion Date : Jun 2016
• This startup company gives opportunity to individuals to become fractional owners of real estate property by investing only a part of the actual cost of property
• They wanted to understand the investment sentiment of people in Real Estate
• The project dealt with providing insights to the co-founder in "real estate crowd funding market" in Mumbai
Lumiere Solutions - Johnson & Johnson Market Research
Completion Date : Mar 2016
The project dealt with secondary research. It focused on analyzing the reasons for the decline in the sales of Johnson & Johnson Baby Powder in India, to see who are the competitors for J&J in India and the perception of J&J as a brand in the Baby Care Segment
Maddycoupons - Competitor Analysis
Completion Date : Nov 2015
• Competitor analysis and strategy formulation to increase online viewership of Maddycoupons – Coupon aggregator website
• We did a thorough study and comparison of competitors like Couponduniya and how Maddycoupons can make its presence felt in the online space in a more effective way.
• Buying habits of the customers was analyzed by doing primary and secondary research to get idea on what a customer looks while buying online
HCL Solutions - Market Research
Completion Date : Oct 2015
This project involved research on the existing market sizing for Apple Products, legal aspects for market entry in India. It also dealt with E-commerce Business models followed in USA and China, fulfillment partners and payment options available to the customers
Publications
Published Research Paper Abstract on 'Analysis of Online Retail Channel Success'
Publication Date : Jul 2016
Technical Paper - Micro-controller Based Crop Parameter Monitor And Farmers Guide
Publication Date : Mar 2013
Languages
Gujarati
Marathi
Hindi
English
About
• Working as Business Director (Digital) at Madison World, Mumbai
• Comprehensive digital media planning including a mix of OTTs, publishers, influencers & engagement partners to meet clients' KPIs
• Brands handled are Pidilite, Raymonds, Crompton, McDonalds, Balaji Wafers, Cipla Health among others
• Hold an MBA in Marketing
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