About
I come with a robust total work experience of 10 years plus into Paid Digital Media Planning, Execution and Buying. I was recognized by Social Samosa & Voot as India's Best Marketers & Planners, 2021, and Adgully recognized me "Young Guns Advertising Male" in 2021, along with "Influencer 2.0" Honour in 2022. Won Afaqs Digital Evangelist in 2024, Social Samosa "Media Planner of the year", 2025. Won more than 91 awards (Gold Silver Bronze) for outstanding work done on Digital Media Campaigns for Top brands.
Utilizing Google Ads Data Hub (ADH) for Brandformance, advanced frequency distribution analysis and multiformat analysis, driving better campaign efficiency by optimising reach and conversion rates across multiple formats (video, display, native) and improving business KPIs.
Currently working as a Director Paid Media (Digital) at PivotRoots Digital (A Havas Company), Mumbai. Comprehensive digital media planning including a mix of Biddable platforms like DV 360, Meta Ads and Google Ads (PMax, Demandgen etc), OTTs, news publishers, influencers, and engagement partners to meet client KPI. Strategizing campaigns helping brands meet their Business KPIs via Digital Campaigns to move top and bottom funnel
Efficient & Effective Media Planning Skills has made me move up the corporate ladder by becoming one of the youngest account directors.
Brands handled are Pidilite (Fevicol, Fevikwik, Dr Fixit etc), Raymonds (Kamasutra, Park Avenue), Crompton, Swiggy Foods, Kotak 811, Balaji Wafers, Cipla Health (Nicotex, Prolyte, Cofsils) Pitching and winning the Dr Fixit Performance mandate and lowering the cost / qualified lead by over 50%.
Instrumental in moving the brand metrics for both Branding & performance objectives for multiple accounts. We not only just create & execute the media plans, but we are client partners in helping them meet the brand objective
Prior to Madison, while at Performics Convonix, I have done media planning and buying for brands in Banking, Insurance, Pharma and Tourism sector like HDFC Bank, Axis Bank, Kotak Life Insurance
Platform expertise includes Google Search, Display, PMax, Discovery, YouTube, Programmatic DV 360, Facebook, Instagram Ads
Am associated with multiple Digital Marketing Institutes as a trainer & have conducted over 10 plus live webinars as a part of Board Infinity Coach. Have delivered offline guest lectures at (IIM Mumbai, Upgrad, Thakur Global Business School, MET College Bandra, Welingkar College (WE School)
My Hobbies include reading fiction novels, following Indian mythology.see more
Experience
Tell us about your professional experience
Education
Where did you complete your basic education from?
Skills
Data Analysis and Visualization / Data Analytics
Google Adwords
Marketing Campaign Strategy
Search Engine Optimization (SEO)
Digital Marketing
Digital Media
Facebook Ads
Social Media Marketing (SMM)
YouTube Marketing
Accomplishments
Certifications
Google AdWords Mobile Certifications
Issued : Oct 2019
Google AdWords Search Certification
Issued : Oct 2019
Google AdWords Display Certification
Issued : Oct 2019
Google Analytics Certification
Issued : Jan 2018
Applied Financial Statement Analysis
Issued : Dec 2015
Introduction to Statistics
Issued : Jun 2013
Projects
Chunk Technologies Pvt Ltd - Providing insights to the client
Completion Date : Jun 2016
This startup company gives opportunity to individuals to become fractional owners of real estate property by investing only a part of the actual cost of property. They wanted to understand the investment sentiment of people in Real Estate. The project dealt with providing insights to the co-founder in "real estate crowd funding market" in Mumbai. The Co-founder appreciated the insights provided by us.
Lumiere Solutions - Johnson & Johnson Market Research
Completion Date : Mar 2016
The project dealt with secondary research. It focused on analyzing the reasons for the decline in the sales of Johnson & Johnson Baby Powder in India, to see who are the competitors for J&J in India and the perception of J&J as a brand in the Baby Care Segment.
Maddycoupons - Competitor Analysis
Completion Date : Nov 2015
1.Competitor analysis and strategy formulation to increase online viewership of Maddycoupons – Coupon aggregator website 2.We did a thorough study and comparison of competitors like Coupondinya and how Maddycoupons can make its presence felt in the online space in a more effective way. 3.Buying habits of the customers was analyzed by doing primary and secondary research to get idea on what a customer looks while buying online
HCL Solutions - Market Research
Completion Date : Oct 2015
This project involved research on the existing market sizing for Apple Products, legal aspects for market entry in India. It also dealt with E-commerce Business models followed in USA and China, fulfillment partners and payment options available to the customers.
CPG - Promo Visibility & Effectiveness (PVE) (with a Fortune 100 CPG Giant)
Completion Date : Apr 2015
1. Worked as a part of Pricing and Promotional Solutions team for a leading FMCG firm to optimize their portfolio to gain maximum share 2. Computed Baseline using a designed algorithm for best estimate of ROI using Spotfire 3. Identify the growth opportunities by understanding the running promotions across markets and categories in LA region 4. Helping the client of the Fortune 500 Company to understand the effect of Promotion given on each SKU
Analyzing trend in the donor behaviour
Completion Date : May 2014
The project aimed at analyzing the trend among the donors and to come up with insights which would help the client focus its strategies in the particular area.
Top 100 concern areas for the client business
Completion Date : Mar 2014
The client wanted to understand the top 100 concern areas which had considerable share in its business but still were under-performing.
CPG - Strategic Revenue Management - Revenue Pulse (with a Fortune 100 CPG Giant)
Completion Date : Aug 2013
- Created BI dashboards using Spotfire for impact analysis of pricing decisions across product category for the CPG giant - Consulted with global Business Analysts and Financial Analysts of the CPG giant to understand their pricing strategies - Incorporating applicable strategies through preparation of quality / timely deliverable to meet the specific requirements for the AP region. - Understanding Adhoc Requests and conducting associated analyses to provide insights - Contributing to the automation drive in the project to reduce the manual effort, hence showing savings to the client - Analyzing the key brands of the fortune 100 giant which are the most concern areas for business - Analysis of Internal and External Defects to identify measures for Process Improvement.
Publications
Published Research Paper Abstract on 'Analysis of Online Retail Channel Success'
Publication Date : Jul 2016
Technical Paper - Micro-controller Based Crop Parameter Monitor And Farmers Guide
Publication Date : Mar 2013
Languages
English
Hindi
Gujarati
Marathi
About
I come with a robust total work experience of 10 years plus into Paid Digital Media Planning, Execution and Buying. I was recognized by Social Samosa & Voot as India's Best Marketers & Planners, 2021, and Adgully recognized me "Young Guns Advertising Male" in 2021, along with "Influencer 2.0" Honour in 2022. Won Afaqs Digital Evangelist in 2024, Social Samosa "Media Planner of the year", 2025. Won more than 91 awards (Gold Silver Bronze) for outstanding work done on Digital Media Campaigns for Top brands.
Utilizing Google Ads Data Hub (ADH) for Brandformance, advanced frequency distribution analysis and multiformat analysis, driving better campaign efficiency by optimising reach and conversion rates across multiple formats (video, display, native) and improving business KPIs.
Currently working as a Director Paid Media (Digital) at PivotRoots Digital (A Havas Company), Mumbai. Comprehensive digital media planning including a mix of Biddable platforms like DV 360, Meta Ads and Google Ads (PMax, Demandgen etc), OTTs, news publishers, influencers, and engagement partners to meet client KPI. Strategizing campaigns helping brands meet their Business KPIs via Digital Campaigns to move top and bottom funnel
Efficient & Effective Media Planning Skills has made me move up the corporate ladder by becoming one of the youngest account directors.
Brands handled are Pidilite (Fevicol, Fevikwik, Dr Fixit etc), Raymonds (Kamasutra, Park Avenue), Crompton, Swiggy Foods, Kotak 811, Balaji Wafers, Cipla Health (Nicotex, Prolyte, Cofsils) Pitching and winning the Dr Fixit Performance mandate and lowering the cost / qualified lead by over 50%.
Instrumental in moving the brand metrics for both Branding & performance objectives for multiple accounts. We not only just create & execute the media plans, but we are client partners in helping them meet the brand objective
Prior to Madison, while at Performics Convonix, I have done media planning and buying for brands in Banking, Insurance, Pharma and Tourism sector like HDFC Bank, Axis Bank, Kotak Life Insurance
Platform expertise includes Google Search, Display, PMax, Discovery, YouTube, Programmatic DV 360, Facebook, Instagram Ads
Am associated with multiple Digital Marketing Institutes as a trainer & have conducted over 10 plus live webinars as a part of Board Infinity Coach. Have delivered offline guest lectures at (IIM Mumbai, Upgrad, Thakur Global Business School, MET College Bandra, Welingkar College (WE School)
My Hobbies include reading fiction novels, following Indian mythology.see more
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