Developed Go-to-Market business plan & strategy for the launch of E-commerce business of Gardening products. Collaborated with consultants of 360 Degree Business Consultancy during Client Meetings to understand objectives & expected outcomes. In co-ordination with consultants, our team worked on following action items: 1.) Market analysis & segmentation 2.) Target audience analysis 2.) Recommendations on Payment Gateway implementation 3.) Recommendations on Website look & feel (Heavy-show v/s Clean-jerk design) 4.) Competition analysis & benchmarking of popular E-commerce websites (parameters - User navigation of product catalogue, various widgets on website, social media plugins and more)