About
When Digital Marketing was not a keyword, I built a lead generation team from the ground up. My dream team consistently generated MQLs contributing to 50%+ revenue.
Just before the first lockdown, I began a new journey at UST. Collaborating and learning with talented colleagues in Ind, AU, US, and the EU has been the highlight of this phase.
Content and SEO are always the strong levers of my marketing mix. Search and social ads (especially LinkedIn and Demandbase Ads) for ABM help scale the reach, demand generation, and lead generation. Automated email marketing workflows and collaborations with the SDR, Account Managers, and Sales teams always turn the table in our favor at the bottom of the funnel.
I am also a weekend Digital Marketing Coach and a Career Mentor. I have nurtured the journey of 450+ learners (and counting) through Ed Tech platforms like Board Infinity, Testbook, and Stoa School.
1:1 Live Courses
Coming Soon!
Experience
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)Master of Business Administration (MBA)2013
Vivekanand Education Society's Institute of Technology, MumbaiBachelor Degree2008
Skills
YouTube Marketing
Google Analytics
Email Marketing
Social Media Marketing
SEO
Accomplishments
Certifications
Projects
Go-to-Market & Web-store planning ,E-commerce client of 360 Degree Business Consultancy
Completion Date : Jul 2012
Developed Go-to-Market business plan & strategy for the launch of E-commerce business of Gardening products.
Collaborated with consultants of 360 Degree Business Consultancy during Client Meetings to understand objectives & expected outcomes.
In co-ordination with consultants, our team worked on following action items:
1.) Market analysis & segmentation
2.) Target audience analysis
2.) Recommendations on Payment Gateway implementation
3.) Recommendations on Website look & feel (Heavy-show v/s Clean-jerk design)
4.) Competition analysis & benchmarking of popular E-commerce websites (parameters - User navigation of product catalogue, various widgets on website, social media plugins and more)
Publications
Castrol Cricket “Clings” Fans To Social Media For The Epic India Pakistan Clash At The ICC Champions Trophy
Publication Date : Jun 2013
Mountain Dew Engages With “Dew Or Die” This IPL
Publication Date : May 2013
Pepsi Gets The Youth Talking On Social With “Oh Yes Abhi” Campaign
Publication Date : Apr 2013
Beyond the three F's (friends, family & fools) : Now strangers can help raise the Moolah !"
Publication Date : Oct 2012
"A Farewell that wasn't"
Publication Date : Feb 2012
"Spark (th) the Movement, Rise (th) the Brand: Advertisement 3.0"
Publication Date : Oct 2011
"The Fall Of The High-Rise Malls"
Publication Date : Sep 2011
About
When Digital Marketing was not a keyword, I built a lead generation team from the ground up. My dream team consistently generated MQLs contributing to 50%+ revenue.
Just before the first lockdown, I began a new journey at UST. Collaborating and learning with talented colleagues in Ind, AU, US, and the EU has been the highlight of this phase.
Content and SEO are always the strong levers of my marketing mix. Search and social ads (especially LinkedIn and Demandbase Ads) for ABM help scale the reach, demand generation, and lead generation. Automated email marketing workflows and collaborations with the SDR, Account Managers, and Sales teams always turn the table in our favor at the bottom of the funnel.
I am also a weekend Digital Marketing Coach and a Career Mentor. I have nurtured the journey of 450+ learners (and counting) through Ed Tech platforms like Board Infinity, Testbook, and Stoa School.
Reviews