Whole Systems Thinking - Herd Mentality in Marketing and Innovation
Completion Date : Feb 2017
Campus Ambassador, Axis Moves - Live Project with Axis Bank
Completion Date : Dec 2016
Single point of contact (SPOC) to disseminate all information to SPJIMR students regarding the competition Axis Moves 2.0
Understanding Penguin Problem on Platform-mediated Networks
Completion Date : Sep 2016
Platform Mediated networks bring two sides – buyers and sellers, of the network on a common platform. Platforms are characterized by network effects, consumption externalities, switching costs etc.
Penguin Problem: This problem is about which side of the network to build first. If buying side is not developed, sellers will not come on the platform and if there are not enough sellers on the platform, the buyers will not come. This results in a catch-22 situation.
For the project, we studied the following:
1. Matching platforms: Matching of the two sides happens on the platform, but transaction takes place outside the platform E.g. Shaadi.com, Naukri.com
2. Transaction platforms: Matching and transactions, both happen on the platform E.g. Flipkart, Amazon, IndiaMART
3. Information mediation platforms: The platform acts as a medium of information discovery E.g. Practo, JustDial.
Studied and interviewed senior managers of some companies how some of these platforms solved the penguin problem, referenced books like Penguin Problems by Jory John.
Uber Drones - Capstone Project
Completion Date : Jul 2016
Developed model to prioritize profitable routes in New York using daily traffic data
Awarded Best Project
Change Management - ChangePro Simulation
Completion Date : Jun 2016
The Change Pro Simulation® is an engaging and realistic computer-based learning tool. Our task was to support the implementation of the Group's latest corporate initiative in 120 days or less. We had to convince as many of the 24 top managers as possible to "adopt" this initiative and agree to support its implementation within the division. The mission is particularly challenging as we had essentially no hierarchical power over the division's top management team and will have to rely on their soft skills and the 25 tactics provided to succeed.
We were the only team (of a total of 16 teams) to manage to complete the whole task successfully.
Business Ethics - House of Ambani's
Completion Date : Mar 2016
A discussion on business ethics (its need, interpretation, and use) in context of the rise of Dhirubhai Ambani and the Reliance Industries and the myriad controversies they have been a part of over the years.
International Business - Comparing Global Strategies of YRF & Warner Bros.
Completion Date : Feb 2016
Studied the Global Corporate Strategy of Warner Bros. to suggest an expansion strategy for Yash Raj Films in the global market
Business Policy and Strategy
Completion Date : Jan 2016
Analyzed the Indian Airlines Industry and assessed its future prospects with respect to Jet Airways
Product Consulting for Harvard Business School students
Completion Date : Jan 2016
This involved a short interaction with some select students from Harvard Business School, who were working on rapidly developing a new product or service for some reputed companies like Asian Paints, BookMyShow, D'decor, Godrej, Mahindra and Marico in Mumbai. The project involved understanding the business challenges and helping them with local business knowledge and provide direction.
Strategic IT - Business Plan using Digital Technologies
Completion Date : Nov 2015
Created a B- plan for Rent-a-Bike idea using Digital Strategies like Analytics, IoT & Gamification