BookMyShow Plan-It (Chat)
Completion Date : Jul 2018
BookMyShow Chat is revolutionising the way you plan for movies. It enables the you to make movie plans with their friends within the app. No more switching between the BookMyShow app and your chatting application.
You can share multiple movie plans, multiple showtimes for each of the movie, decide one collectively and book.
Experimentation (A/B testing) framework
Completion Date : May 2018
The experimentation framework allows for running A/B tests across BookMyShow. The framework is agnostic of where the experiment will be running. The frameworks allows configuring experiments for new features targetting a certain percentage of specific audience segments.
Audience segmentation - BookMyShow
Completion Date : Mar 2018
Audience segmentation at the core of BookMyShow allows for grouping of users into different buckets. These segments allow for targeting of users based on their preferences and activity in the past which are then are used for generating recommendations and sending customised communications to the user.