Project scope: Devise an implementation plan for Q2 marketing execution of Microsoft Dynamics NAV through the Master VAR model • Created a standard Through Partner Marketing framework to drive customer adds in key micro verticals in the SMB segment • Conceptualized a demand generation and branding campaign for 8 key affiliates to create a 5x pipeline and achieve 20+ customer addslg...Expand

Project scope: Planning and implementation of a Livelihood Resource Centre at Lucknow for training persons with disabilities (PWDs) • Performed a need-gap analysis based on in-depth interviews with key stakeholders: NGO members, 20 potential recruiters and 83 PWDs • Designed a digital media strategy; made pitch proposals to corporate stakeholders to achieve an 85% employment rate for 350 trainees • Prepared a strategic roadmap for effective scaling up of the program to incorporate 4 new trades & to identify external funding sourceslg...Expand