Recommended Conjoint analysis to find and prioritize the features that B2B customers look for in information aggregator platform. Designed a survey for the same to find the modifications that users require in NewsMuze (Start-up).
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Retail Shopper Marketing
Completion Date :Jun 2015
Runners up, project presentation: Provided recommendations for kirana store retailers to sustain competition from modern trade retail format. Primary research included shopper observation and accompanying 20 shoppers on their shopping trips in a hypermarket.
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Colgate Palmolive
Completion Date :May 2015
Shadowed ColPal Customer Development Officer and sales officer for a 25 retail stores sales beat to understand distribution network, merchandising, trade promotion strategies and salesman PJP.
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Nature Fresh Oil, Cargill
Completion Date :May 2015
Awarded Best IMC plan for designing campaign to increase brand awareness, brand recall and drive purchase intention for the brand Nature Fresh Oil of Cargill. IMC plan comprised of the marketing budget, media mix and message strategy.
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Mondelez India Food Ltd
Completion Date :Apr 2015
Designed and implemented two sustainable Point of Buying(POB) solutions for Cadbury retailers to drive the rural sales by ensuring placement in the hot zone and understanding the barriers along with cost implicationslg...Expand