Conducted a detailed feasibility study of the upcoming Peter England store at Forum mall, Kolkata (2015)
Segmented catchment area to identify prospective customers using income levels and surrogates
Estimated sales/sq. ft through market study of around 30 apparel stores and analyzing their past saleslg...Expand
Emami
Completion Date :Dec 2015
Analyzed test launch performance of new product through interactions with 25+ retailers and 100+ customers
Recommended activation ideas, marketing mix & changes in positioning for national launch of Almond Oillg...Expand