Mondelez International (Live Project)
Completion Date : Apr 2015
Developed a retail point of buying design to be deployed in rural markets
-- Proposed a hanging POB design for Gems, Bournvita, Tang and Shots focusing on scalability, minimal cost and ease of deployment
lg...ExpandRural Distribution, Swades Foundation - NGO Internship
Completion Date : Mar 2015
Objective: Assessment of rural distribution model, feasibility analysis and recommendations for developing sustainable livelihood choice
Interviewed 39 entrepreneurs(VLE), 15 prospects, distributor and partner executives to identify reasons for only 12.5% VLE participation
Formulated 2 year business plan with 3 grant options; recommended VLE selection criteria, SE per block, FMCG inclusion to portfolio
Result: Household coverage improved from 15% to 50%; with INR 10000 as grant from Swades, average monthly income rose to INR 2000
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