About
2019's Brand Equity Young Spikes All India Finalist , 3rd position holder in 2020's All India Amazon Case Study Challenge and 2021's IDMA Rising Star of the Year Finalist , Vikram is part of the Marketing team at Dabur where he manages Digital Investments and works closely across verticals to make Marketing more consumer friendly.
Vikram is experienced in both Traditional & New Age Digital practices , thereby having the capability to bring to table a holistic approach to Media and not working in silos. Vikram is a keen learner and is always on the hunt for new age approach that can make Marketing more Consumer friendly & approachable.
Vikram is the Finalist of 2019 Brand Equity Young Spikes , a rigorous assessment done at All India level before finalizing 10 candidates for the final round. He is also :
1. Facebook Certified Media Planning Professional , which involves a rigorous assessment of candidates before being rewarded with this badge.
2. Google Certified Media Professional , capability to plan & execute full funnel campaigns across Google properties.
3. Amazon Certified professional and had the capability to execute Branding & Performance campaigns.
Vikram is capable of planning & executing Branding & Performance driven campaigns on both the Brand website & different E-Com partners by driving higher ROAS and lower ACOS.
Vikram also offers consultancy services and one-on-one telephonic consultations around Digital Marketing to Small Businesses , Start-ups and individuals.
Vikram is a keen sports enthusiast & an avid long-distance runner. He follows Indian & global political scenario very closely and is updated on matters of importance that is shaping our world at large.
#Media #Marketing #DigitalMarketing #BrandManagement #BrandPlanning #DigitalMarketingTrainer #Coach #Trainer #Teacher #DigitalMarketingConsultant #Marketing #Consultant #Startups #SmallBusinessessee more
Experience
Tell us about your professional experience
Education
Where did you complete your basic education from?
Accomplishments
Certifications
Twitter Flight School
Issued : Sep 2020
Google Ads Fundamentals
Issued : Aug 2019
Google Ads Video Certification
Issued : Aug 2019
Facebook Blueprint Certified
Issued : Mar 2019
Google Analytics
Issued : Mar 2019
Creativity 60/60
Issued : Jun 2018
Digital Marketing
Issued : Mar 2015
Six Sigma Yellow Belt
Issued : Nov 2013
Certification Course in TV Anchoring
Issued : Apr 2013
Principles of Macroeconomics
Issued : Apr 2013
Projects
UN Women's Knowledge Gateway for Women's Economic Empowerment
Completion Date : Dec 2013
The Knowledge Gateway's mission is to offer a user-friendly, demand-driven one-stop service community where you can find and share resources and tools for women’s economic empowerment and connect with experts, peers, networks and potential partners. We aim to create a cross-collaboration network between young women and girls and advanced experts and professionals and enhance young women and girls’ capacity to drive innovation for a better world.
Pre-Surveillance Assessment and Content Analysis
Completion Date : Oct 2013
Pre-Surveillance Assessment of IBBS jointly being worked on by SRI-IMRB International for National AIDS Control Organization (NACO) where content analysis was also done using a custom software.
Head of HT "You read, They Learn" Campaign
Completion Date : May 2013
This project was allotted to me by Hindustan Times (HT) as a part of their Corporate Social Responsibility (CSR) initiative. I lead a team of 40 volunteers in Delhi region and we surveyed all the rural establishments around Delhi. We conducted Primary Research using questionnaires to find out the number of children who are not going to schools and the reasons for the same.
Once we did that, we had a final list of children who never went to schools, were dropouts and we got in touch with school authorities to admit the children in the schools. In just two weeks following the survey, we managed to enroll over 600 children in different schools all over Delhi. Now, a massive follow-up program is being carried out to track the children continuously so that they don't dropout again.
Secondary Data Analysis of NFHS-3
Completion Date : Dec 2012
I carried out a secondary data analysis and compilation of the National Family Health Survey-3 released by Ministry of Health and Family Welfare, Government of India (GoI) for Child Rights and You (CRY).
The survey provides state and national information for India on fertility, infant and child mortality, practice of family planning, maternal and child health, reproductive health, nutrition, anemia, utilization and quality of health and family planning services. Till now, 3 rounds of survey have been conducted since 1992-93.
Knowledge, Attitude and Practice (KAP)
Completion Date : May 2012
The survey cum project report was one of the biggest achievements. This survey was carried out PAN-India and focused on the 3 major aspects of the adults that shapes their behavior: Knowledge (child rights and responsibilities), Attitude (what is your attitude towards the children) ans Practice. The survey was targeted at roadside mechanics and hawkers to understand their level of understanding on these issues of child rights. The survey results were shocking and revealed how the awareness campaigns of the Government was not reaching the masses. The KAP survey was carried out along with CRY.
Languages
English
Gujarati
Hindi
Malayalam
Tamil
About
2019's Brand Equity Young Spikes All India Finalist , 3rd position holder in 2020's All India Amazon Case Study Challenge and 2021's IDMA Rising Star of the Year Finalist , Vikram is part of the Marketing team at Dabur where he manages Digital Investments and works closely across verticals to make Marketing more consumer friendly.
Vikram is experienced in both Traditional & New Age Digital practices , thereby having the capability to bring to table a holistic approach to Media and not working in silos. Vikram is a keen learner and is always on the hunt for new age approach that can make Marketing more Consumer friendly & approachable.
Vikram is the Finalist of 2019 Brand Equity Young Spikes , a rigorous assessment done at All India level before finalizing 10 candidates for the final round. He is also :
1. Facebook Certified Media Planning Professional , which involves a rigorous assessment of candidates before being rewarded with this badge.
2. Google Certified Media Professional , capability to plan & execute full funnel campaigns across Google properties.
3. Amazon Certified professional and had the capability to execute Branding & Performance campaigns.
Vikram is capable of planning & executing Branding & Performance driven campaigns on both the Brand website & different E-Com partners by driving higher ROAS and lower ACOS.
Vikram also offers consultancy services and one-on-one telephonic consultations around Digital Marketing to Small Businesses , Start-ups and individuals.
Vikram is a keen sports enthusiast & an avid long-distance runner. He follows Indian & global political scenario very closely and is updated on matters of importance that is shaping our world at large.
#Media #Marketing #DigitalMarketing #BrandManagement #BrandPlanning #DigitalMarketingTrainer #Coach #Trainer #Teacher #DigitalMarketingConsultant #Marketing #Consultant #Startups #SmallBusinessessee more
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