Email marketing is a huge part of any brand’s digital marketing strategy. It is by far one of the most effective ways you can share your message, sell your services, and build a relationship with your customers.
Email marketing is not just about sending random promotions, discounts, and offers, hoping that people will convert. It’s about building a relationship with your audience/customer. It’s about communicating with them in a humanized fashion & using content to deliver your brand’s message.
Here are 5 email marketing platforms or tools that every digital marketer should know:
Mailchimp is one of the top-rated email marketing software available in the Digital Marketing tool ecosystem. The service offers both free and paid versions with prices adjusted to the size and demands of your business needs.
This email marketing tool not only automates sending emails to your customers at the most appropriate time but also shows detailed analytics that will be useful in improving your business’ Digital Marketing initiatives in the future.
This is an amazing email marketing platform that marketers can use to build complete emails with images, gifs, personalized fonts, develop A/B testing for their campaigns, and much more.
The ActiveCampaign drag and drop interface is a great way of building content-rich email campaigns with speed and accuracy.
The platform boasts a range of sophisticated market and sales automation features as well as a huge library of free stock images, image hosting, and real-time analytics so you can monitor campaign performance as it’s happening.
ActiveCampaign offers complete customer experience automation (CXA), which combines email marketing, marketing automation, sales automation, CRM categories, and much more.
SendinBlue is an email marketing solution for SMB (small and medium-sized) businesses that want to send and automate email marketing campaigns, even if they have a limited budget.
Put simply, SendinBlue is like a cheaper alternative to MailChimp, including a free version and free trial, but with even more functionality.
It sports a well-designed and easy-to-learn interface that covers not just email marketing but also has support for newsletters, some automation, and basic customer relationship management (CRM) functionality.
Getresponse is an email marketing app that allows you to:
- create a mailing list and capture data onto it
- create newsletters that can be sent to the subscribers on your mailing list
- automate your emails to subscribers via the use of ‘autoresponders’
- view and analyze statistics related to your email marketing campaigns – open rate, click-through, forwards, etc.
Recently, however, the GetResponse feature set has evolved quite a bit, to the point where it has become more of an 'all-in-one' marketing solution. In addition to email marketing, it now also provides webinar hosting, landing pages, and automated sales funnels.
Not only does Getresponse provide all the key stuff you'd expect from an email marketing platform — list hosting, templates, autoresponders, analytics, and so on. But as mentioned above, it's recently been expanding its feature set to the point where has morphed into an all-in-one marketing and e-commerce solution.
Constant Contact is the most popular email marketing service for small businesses. It comes with tons of customizable email templates that help you get a head start.
When getting started, you’ll be prompted to choose your industry and your previous experience with email marketing. Based on your selections, you’ll get customized content and promotion ideas that will help you level up your email marketing.
Constant Contact offers unmatched support with live chat, emails, and discussion forums. They also have a vast library of resources. While most email marketing services offer 14 or 30-day free trials to test the service, Constant Contact gives you full access to their tools for 60 days.
Check out the video on Top Tools every Digital Marketer should Know:
Things To Consider While Choosing An Email Marketing Platform
When choosing an email marketing platform for your business, there are a few things that you must surely consider in order for this venture of yours to be a success:
- Simple integration with your CRM
- Drag & Drop email builder
- Compatibility with various devices
- Response or Reply tracking
Benefits Of Using Email Marketing Tools In Business
In businesses, several marketing tools are employed. In this day and age, however, email marketing is one of the most efficient tools of marketing. Here are some other benefits of using email marketing tools:
- sending targeted and personalized content to your clients
- gaining brand recognition for your business
- building credibility with your audience
- optimizing time and budgeting in marketing campaigns
Most of the tools today offer a lot of the same features. Ultimately the most important elements of any email marketing campaign are planning and content. Now the prerogative lies with you and what you want your business to be, to be able to choose the kind of email marketing platform you want to use.
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