Top Courses After Graduation: The Rise of AI-Based Digital Marketing

Are you looking for the best courses after graduation in AI-based digital marketing that will help you earn more? 

In this article, we will check the top six-month courses after graduation that can help you scale in the long run as well. 

The majority of the undergraduate courses in India lack skills, and hence earning becomes difficult. Yet the quality, curriculum, and support of AI with digital marketing are becoming essential in every field. Hence, let's check the courses that would equip you with professional skills. 

Best Courses After Graduation: Start Earning After 6 Months 

While your graduation can fall short of skills, yet amid this chaos, 56% of companies are using AI-based marketing, as reported by marketers. The demand further increases as 33% of marketers don't know how to get the most value from it. 

Here's where AI-based digital marketing and more 6-month courses after graduation are an asset. 

The details are as mentioned below:

PG Certificate in AI-Enabled Digital Marketing & MarTech

Every organization now needs AI-based marketing as much as they needed Digital Marketing earlier. To cater to such needs, IIT Roorkee's course is designed as an industry-ready AI-based digital marketing course. 

It equips graduates to engineer AI-native marketing workflows without any code. It focuses on AI integration first and business-layered models on top. 

Graduates will design, deploy, and optimize campaigns during the course tenure. With 40+ AI tools, this digital marketing course certificate will equip you to work with proper prompts across these tools. 

Further, the capstone project ensures a real-time and practical training experience throughout the course. While entry-level digital marketers in India usually earn around 3 to 5 LPA, the scope of digital marketing is expanding quickly with the rise of AI-driven roles. Because of this growing demand, professionals who gain skills in AI-enabled marketing are now able to secure much higher packages, often in the range of 16 to 18

LPA depending on their expertise and responsibilities.

Perks: Live industry sessions, exclusive 1:1 mentorship, real projects at the AI clinic, mock interviews, and feedback. 

Will AI Replace Digital Marketers? 

No, AI cannot replace digital marketers; instead, it creates the need to adapt with the latest AI-powered workflows for better efficiency and results through their marketing operations. While its demand is increasing for all levels of organization, it has already become a big thing within a short time. 

Hence, the Digital Marketing Course will be suitable for professionals intrigued by higher packages in their careers. 

6-Month Certificate Program in Digital Marketing and Analytics

The IIM Mumbai's Digital Marketing & Analytics certification program contains a multidisciplinary approach to provide expertise for SEO, SEM, social media marketing, content creation, and data analytics. 

In view of the current era, it has also integrated marketing automation with AI-powered Analytics for a data-driven approach. Thus, it equips learners with the skill of data-driven decision-making. 

The course includes all the fundamental concepts and hands-on experiential learning with projects and real-world case studies. Additionally, the industry-relevant tools include Google Analytics, ChatGPT, and Tableau. 

Besides, it will also guide you through the application of AI tools for SEO optimization, campaign management, and content creation. Consequently, learners will be able to develop strategic Digital Marketing plans for their clients. The current batch of the program is ongoing, hence interested ones will have to wait for the next one. 

Google Digital Marketing & E-commerce Certificate

The course provided by Coursera is designed to equip learners with the knowledge of digital marketing and e-commerce via Google experts. Both these would help you land a job in the sector. It contains email, social media, search engines, display advertising, and more that would help to attract prospects for conversion. 

Besides, in the context of e-commerce, the course would teach one to use online platforms for selling products and services, including the design of online stores, and to conduct research and analytics of the performance. 

The American Associate of Advertising Agencies (4A's) and the American Advertising Federation (AAF) are endorsing this certificate course. It will teach you to use tools like Canva, Mailchimp, Shopify, X, Google Ads, Google Analytics, and more. 

Besides, learners would be able to develop digital marketing and e-commerce strategies, attract prospects through multiple channels and would be able to enhance productivity with AI. 

Digital Marketing Certification Course

PW Skills’ Digital Marketing Certification Course claims to provide 100% job-ready assistance. The 3-month program requires enrolled students to attend live sessions that industry-led professionals conduct. To opt for it, one must necessarily be a graduate. Accordingly, you can upscale your freelancing and professional career. 

The unique aspect is that you can automate engagement with no-code chatbots that provide support and improve conversions. It even teaches you to build and promote an online store with Shopify. while fundamentals like Email Marketing Guide further improve engagement and conversions

Further, you get insights about customer traction and how to drive online sales. It also integrates AI that you can use to analyse user behaviour, personalize messaging, and automate ad targeting to maximize ROI. 

You become capable enough to develop a professional blog or website through WordPress and AI tools. Thus, you can work for brands or even blog. 

Besides, it uses a practical-based work where you learn by working on real-world/industry-relevant projects and case studies. They also provide mentorship to provide you with skills based on your job requirements. PW Skills has a dedicated Placement Assistance team for this purpose.

Professional Diploma in Digital Marketing

DMI Pro is providing a professional diploma in Digital Marketing with 28 hours of content, and that is claimed to be the world's #1. Top industry leaders globally host. It contains a practical learning approach powered by AI, social media marketing, PPC, developing digital strategy for brands, and more. 

The DMI Global Industry Advisory Council takes an active participation and under their guidance, DMI Pro frequently updates it. Further, it contains a curriculum with Advanced trends, tools, and practical skills.

The course even includes data-driven decision-making and e-commerce strategizing. To be precise, it provides the skills to design, implement, measure, and optimize digital marketing strategies. Thus, you can equip yourself with professional knowledge for an impactful career. 

Final Words 

Nowadays, graduation doesn't make you job-ready as current roles are competitive and dynamic due to saturated markets. But, companies expect you to be skilled and job-ready while cracking Interviews, especially the top-tier ones. 

Hence, it is essential to gain skills and 6-month courses after graduation from a reputed institute to make a deal as recognition matters. Programs like the IIT Digital Marketing Course with AI are an asset. 

Yet, it is more important to consider your earning target, career preferences, and make sure your interests align with it.