Product & Growth Marketing is a structured track of 4 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Product-Market Fit (PMF): How to Measure It - Definition Product-Market Fit means your product satisfies a strong market demand.
- Growth Loops vs Funnels Explained - Traditional funnels are linear: spend money → get customers → hope they stay.
- Customer Retention & Engagement Metrics - Retention is the #1 lever for sustainable growth.
- North Star Metric: How to Choose One - A North Star Metric (NSM) is the single metric that best captures the core value your product delivers to customers.