Business Analytics Applications Across Functions is a structured track of 5 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Customer Analytics Explained: Metrics & Applications - AARRR Pirate Metrics - Customer Lifecycle Acquisition How do users find us?
- Marketing Analytics Explained: Metrics & Applications - Metric Formula Benchmark (India) What It Tells You Customer Acquisition Cost (CAC) Total Marketing Spend / New Customers Acquired E-commerce: ₹200 - 800; SaaS: ₹5,000 - 50,00
- Financial Analytics Explained: Metrics & Applications - Analysis Technique Output Indian Application Credit Scoring Logistic Regression, WoE/IV analysis, scorecard mapping Credit score (e.g., 300 - 900 scale), approval cut-off H
- Product Analytics Explained: Metrics & Applications - Ch 8: Business Analytics Applications Product Analytics is the fastest-growing analytics sub-domain in Indian tech companies (2024 - 26).
- Operations & Supply Chain Analytics Explained - Use Case Technique Key Output Indian Example Demand Forecasting ARIMA, Holt-Winters, XGBoost with lag features, Facebook Prophet SKU-level weekly demand forecast with con