Chargeup is India’s leading EV financing and asset management platform, focused on making electric vehicle ownership accessible and reliable with a 365-day nonstop running assurance. By enabling delivery drivers and last-mile operators to access dependable EV assets and financing, Chargeup addresses critical pain points in the gig economy uptime, affordability, and earnings stability.
Through a combination of financing innovation and operational rigor, the company is building the infrastructure and partnerships needed to accelerate EV adoption across India’s high-growth last-mile logistics sector.
This comprehensive guide provides essential insights into the B2B Sales & Partnership Lead at Chargeup, covering required skills, responsibilities, interview questions, and preparation strategies to help aspiring candidates succeed.
1. About the B2B Sales & Partnership Lead Role
As a B2B Sales & Partnership Lead based in Sultanpur, Delhi, you will build and manage high-impact partnerships across the EV and Fintech ecosystem.
The role centers on identifying, negotiating, and nurturing relationships with OEMs, NBFCs, and other strategic partners to drive growth and market expansion. You will develop scalable outreach and onboarding motions, lead commercial negotiations, close deals, and establish a structured relationship management framework that delivers measurable business outcomes.
This is a strategic leadership position that reports directly to the Co-Founder & CEO, offering meaningful exposure to executive decision-making and a clear path to roles such as Regional/PAN India Partnership Lead, Strategy Lead, or Partnership Success Lead. By aligning partner strategies with market trends and competitive dynamics, the role is pivotal to Chargeup’s mission of delivering reliable, accessible EV ownership and securing its leadership in last-mile mobility financing and asset management.
2. Required Skills and Qualifications
Success in this role requires a blend of partnership-building expertise, commercial acumen, and data-driven execution. Below are the essential qualifications and capabilities aligned with the position’s scope and impact.
Key Competencies
- Strategic Partnership Development & Ecosystem Building: The core competency is the demonstrated ability to identify, build, and manage strategic partnerships within the specific EV and Fintech ecosystem. This involves more than sales; it's about creating long-term, scalable alliances with OEMs, NBFCs, and other key players.
- Commercial Negotiation & Deal Structuring: Skill in leading complex commercial negotiations, finalizing partnership agreements, and ensuring successful deal closures that drive mutual growth. You must secure deals that are beneficial for both parties.
- Market Intelligence & Strategic Thinking: Strong capability to monitor market trends, competitor activity, and industry developments to inform and align partnership strategy with core business objectives. Being a highly analytical and data-driven decision-maker is a stated requirement.
- Stakeholder Management & Executive Communication: Excellent communication skills to engage effectively with C-level executives (including the CEO, to whom this role reports) and other senior stakeholders at partner organizations.
- Ownership & Entrepreneurial Drive: A clear ownership mindset is required to drive growth from scratch, manage a team, and operate with the autonomy expected in a role reporting directly to a Co-Founder.
Technical & Industry Skills
- Industry Knowledge: Deep understanding of the EV financing ecosystem and last-mile mobility space. Familiarity with the operational models of OEMs and NBFCs is crucial.
- Partnership Management Frameworks: Knowledge of structuring a scalable approach to partner outreach, onboarding, and ongoing relationship management, ensuring partners are well-equipped to succeed.
- Product-Led Growth (PLG) Acumen: Strong exposure to product-led growth principles, understanding how to leverage the product itself as a driver for partnership expansion.
- Analytics & CRM Tools: Proficiency in using data analytics to track partnership performance and forecast growth, and familiarity with CRM systems for managing partner pipelines
3. Day-to-Day Responsibilities
Below is a typical cadence of activities for this role, reflecting daily and weekly focus areas tied to growth, partner success, and market impact.
- Demonstrate experience in building and managing strategic partnerships within the EV and/or Fintech ecosystem.
- Identify, build, and strengthen relationships with key B2B partners, including OEMs and NBFCs.
- Develop and implement a structured and scalable approach for partner outreach, onboarding, and ongoing relationship management.
- Drive growth by expanding existing partnerships and identifying opportunities to form new strategic alliances.
- Monitor market trends, competitor activity, and industry developments to align partnership strategies with business objectives.
- Lead commercial negotiations, finalize partnership agreements, and ensure successful deal closures.
4. Key Competencies for Success
Beyond baseline requirements, the following competencies differentiate top performers in this role by enabling durable, scalable partnerships and predictable growth.
- Systems Thinking: Seeing the full lifecycle from sourcing to renewal; designing processes that scale across partners and regions.
- Outcome-Oriented Negotiation: Balancing speed of closure with long-term value, risk mitigation, and win–win economics.
- Executive Communication: Crisp updates, clear narratives, and data-backed recommendations for CXO-level stakeholders.
- Operational Rigor: Turning agreements into execution with cadence, documentation, and KPI tracking that sustain momentum.
- Market Curiosity: Continuously learning from industry shifts, policy, and competition to refine partner strategy.
5. Common Interview Questions
This section provides a selection of common interview questions to help candidates prepare effectively for their B2B Sales & Partnership Lead interview at Chargeup.
Link your experience to Chargeup’s mission of accessible, reliable EV ownership and its 365-day uptime assurance.
Show understanding of OEM and NBFC dynamics and the impact on last-mile mobility and driver earnings.
Highlight ownership, speed, and cross-functional coordination to deliver measurable results.
Explain a scoring model using fit, potential impact, time-to-value, and ease of integration.
Demonstrate empathy, structured communication, and consistent delivery against commitments.
Discuss pipeline hygiene, multi-threading, and maintaining momentum with executive sponsors.
Describe principled negotiation: aligning on interests, expanding value, and managing trade-offs.
Reference adoption, revenue, retention/renewal, SLA adherence, and expansion metrics.
Outline concise, data-backed reports with risks, asks, and decisions required.
Present a 30-60-90 plan: discovery and mapping, pilot closures, and scalable processes.
Prepare 2–3 STAR stories each for ownership, negotiation, and stakeholder management with quantified outcomes.
Map roles of OEMs, financiers (NBFCs), asset management, and last-mile operators.
Compare ownership, risk allocation, cash flows, and lifecycle responsibilities.
Focus on scope, pricing, SLAs, governance, data sharing, termination, and compliance.
Discuss adoption funnel, revenue contribution, payback period, and retention.
Operational uptime, credit/performance risk, demand variability, and partner dependency.
Leads-to-deal conversion, activation rate, SLA compliance, NPS, and renewal/expansion.
Evaluate product quality, delivery capacity, after-sales support, and roadmap alignment.
Propose milestone-based incentives tied to activation, quality, and retention.
Data accuracy, privacy, security, consent, and governance for performance reporting.
Use feature adoption, integrations, and usage analytics to drive expansion.
Ground your answers in clear frameworks and reference real metrics you have used to manage partnerships.
Escalate via governance, renegotiate milestones, activate contingency OEMs, and protect SLAs.
Share performance diagnostics, propose risk controls, pilot revised cohorts, and set review cadence.
Re-segment OEMs, explore carve-outs, deepen other OEM ties, or create multi-party alliances.
Run a value review, address root causes, propose revised terms, and set success checkpoints.
Use a targeting matrix, warm intros, founder-level outreach, and a sharp value narrative.
Revisit the contract, align on definitions, set RACI, and reset timelines with the partner.
Assess leading indicators, test adjustments quickly, and define go/no-go thresholds.
Anchor with 1–2 marquee partners, run quick-win pilots, and build local proof points.
Identify failure modes, deploy fixes, communicate transparently, and track recovery trends.
Standardize documentation, checklists, training, integration steps, and success metrics.
Frame each answer with problem, options, chosen approach, rationale, and measurable result.
Detail objectives, your role, negotiation, execution, and quantifiable outcomes.
Share numeric goals vs. actuals, cycle times, and expansion rates.
Discuss SLAs, pricing, risk sharing, data, and termination clauses you influenced.
Explain stages, qualification criteria, probabilities, and review cadence.
Show how insights drove roadmap or operational changes and improved metrics.
Cover handoffs, RACI, onboarding, and periodic performance reviews.
Describe your approach to tracking, documentation, and reporting accuracy.
Share hiring, coaching, and performance management examples.
Connect your readiness for high-ownership execution and executive collaboration.
Outline a roadmap for pipeline build, pilots to scale, and governance at maturity.
Bring a concise “deal sheet” with 3–5 partnerships, your contributions, and verifiable outcomes.
6. Common Topics and Areas of Focus for Interview Preparation
To excel in your B2B Sales & Partnership Lead role at Chargeup, it’s essential to focus on the following areas. These topics highlight the key responsibilities and expectations, preparing you to discuss your skills and experiences in a way that aligns with Chargeup objectives.
- EV Financing Ecosystem and Roles: Study how OEMs, NBFCs, asset managers, and operators interact to enable EV adoption in last-mile logistics.
- Partnership Lifecycle and Governance: Understand sourcing, qualification, negotiation, onboarding, SLA management, QBRs, and renewals/expansions.
- Commercial Structuring and Negotiation: Review pricing models, incentive structures, performance clauses, and risk-sharing mechanisms.
- Metrics and Analytics for B2B Growth: Prepare to discuss conversion funnels, activation, retention, expansion, and payback/impact metrics.
- Market and Competitive Intelligence: Track industry trends, policy shifts, and competitor partnerships to sharpen your go-to-market strategy.
7. Perks and Benefits of Working at Chargeup
Chargeup offers a comprehensive package of benefits to support the well-being, professional growth, and satisfaction of its employees. Here are some of the key perks you can expect
- Direct CXO Exposure: The role reports to the Co-Founder & CEO, providing senior mentorship and fast decision cycles.
- Clear Career Progression: Defined growth path with opportunities such as Regional/PAN India Partnership Lead, Strategy Lead, and Partnership Success Lead.
- High-Ownership Leadership Role: End-to-end accountability for building and scaling strategic partnerships.
- Ecosystem Impact: Opportunity to shape partnerships across OEMs, NBFCs, and strategic allies in a high-growth EV market.
- Mission-Driven Work: Contribute to accessible, reliable EV ownership and improved livelihoods for delivery drivers.
8. Conclusion
The B2B Sales & Partnership Lead at Chargeup is a strategic, high-ownership role at the heart of India’s EV transition. You will identify, close, and grow OEM, NBFC, and ecosystem alliances that unlock scalable adoption and reliable asset performance.
To stand out, present a data-driven approach to partner selection, clear negotiation frameworks, and a plan to convert signed agreements into measurable outcomes. Emphasize structured processes, strong stakeholder management, and a 30-60-90 plan aligned to Chargeup’s mission of accessible, reliable EV ownership. With direct CXO exposure and a defined growth path, this role is a compelling opportunity for candidates ready to lead with impact.
Tips for Interview Success:
- Lead with outcomes: Quantify results from past partnerships conversion, activation, revenue, and expansion metrics.
- Show your frameworks: Bring your partner scoring model, negotiation checklist, and onboarding playbook.
- Tailor to Chargeup: Map how OEM/NBFC partnerships can drive reliable uptime and scale in Delhi and beyond.
- Present a 90-day plan: Outline discovery, pilot closures, and governance rituals to de-risk execution.