Huella is a dynamic creative and digital marketing company focused on delivering impactful digital advertising solutions in a fast-paced, target-driven market. Within this environment, the Sales team is pivotal driving growth, building client relationships, and unlocking value for brands across Huella’s platforms.
The Partner Lead - Sales role sits at the heart of this motion, connecting prospecting, pitch support, cross-team collaboration, and campaign follow-through to ensure clients experience seamless execution and tangible results.
This comprehensive guide provides essential insights into the Partner Lead - Sales at Huella, covering required skills, responsibilities, interview questions, and preparation strategies to help aspiring candidates succeed.
1. About the Partner Lead - Sales Role
As a Partner Lead - Sales, you will enable the full sales workflow from prospecting and outreach to pitch coordination, follow-ups, and campaign support. You will help identify potential clients and agency partners, prepare presentation materials and proposals, maintain CRM hygiene, and keep stakeholders aligned through regular communication.
The role also includes monitoring campaign performance at a high level and compiling simple summary reports, ensuring clients and internal teams have clarity on progress and outcomes.
Positioned within the Sales function, this role collaborates closely with campaign and operations teams to deliver on client objectives and ensure smooth execution. It’s ideal for a relationship-oriented, organized, and proactive professional eager to learn how digital advertising sales operate. By supporting pipeline growth, pitch quality, and post-sale coordination, the Partner Lead - Sales contributes directly to revenue momentum, client satisfaction, and Huella’s broader market impact.
2. Required Skills and Qualifications
The Partner Lead - Sales role at Huella emphasizes strong communication, organization, relationship-building, and analytical thinking. Below are the qualifications and capabilities that align with the role’s expectations, grouped for clarity.
- A Bachelor's or Master's degree in Business Administration, Marketing, Communications, or a related field is a common and advantageous background for professionals entering media sales.
Key Competencies
- Sales Prospecting and Outreach Support: Ability to assist in identifying potential clients and supporting outreach efforts through calls, emails, and structured follow-ups to help build a sales pipeline.
- Pitch Preparation and Client Coordination: Skill in coordinating with internal teams to prepare sales presentations and proposals, and in collaborating with campaign teams to ensure smooth service delivery for clients.
- Relationship Management and Communication: Strong interpersonal and communication skills to help build and maintain relationships with agencies, clients, and partners through regular, clear communication.
- Pipeline and Activity Management: Competence in maintaining organized, up-to-date records of prospects, leads, and communications using tracking sheets or CRM systems.
- Market Awareness and Analytical Support: A proactive approach to staying informed about industry trends, competitor activities, and internal platform offerings. Includes the ability to assist with monitoring campaign performance and preparing summary reports.
Technical Skills
- Sales Operations Tools: Proficiency in using CRM (Customer Relationship Management) software and tracking sheets to manage leads, log interactions, and monitor pipeline progress.
- Digital Advertising and Media Sales Fundamentals: A foundational and growing understanding of the digital advertising ecosystem, including different ad formats, buying models (CPM, CPC), and key performance metrics.
- Presentation and Communication Software: Working knowledge of tools like Microsoft PowerPoint or Google Slides to create and edit sales presentations and proposal documents.
- Analytical and Reporting Basics: Basic analytical thinking to understand business metrics and the ability to compile simple performance reports for campaigns.
3. Day-to-Day Responsibilities
Below is an overview of typical daily and weekly activities for the Partner Lead - Sales at Huella, reflecting the role’s focus on pipeline building, outreach, pitch support, and campaign coordination.
- Prospecting & Lead Support: Assist in identifying potential clients, agencies, and categories to build a healthy sales pipeline.
- Client Outreach: Support outreach efforts through calls, emails, and scheduled follow-ups.
- Pitch Support: Coordinate with internal teams to prepare presentations, proposals, and basic sales materials.
- Relationship Building: Help maintain relationships with agencies, clients, and partners through regular communication.
- Pipeline Tracking: Maintain updated records of prospects, leads, and conversations in tracking sheets/CRM.
- Cross-Team Collaboration: Work closely with the campaign and operations teams to ensure smooth delivery for active clients.
- Market Awareness: Stay updated on platform offerings, industry trends, competitor activities, and client categories.
- Campaign Support: Assist in monitoring campaign performance and preparing simple summary reports.
4. Key Competencies for Success
Beyond baseline requirements, candidates who excel in this role demonstrate the ability to balance client-facing communication with process rigor, learning agility, and collaboration across teams.
- Client-Centric Communication: Tailors messaging to client goals, clarifies next steps, and maintains professional, proactive touchpoints.
- Operational Discipline: Maintains clean records, organizes workflows, and meets deadlines reliably under pressure.
- Cross-Functional Collaboration: Works seamlessly with campaign and operations teams to ensure delivery quality and speed.
- Commercial Awareness: Understands platform offerings, industry trends, and competitor activity to support persuasive pitches.
- Data-Literate Mindset: Uses simple performance metrics to inform recommendations and summarize progress clearly.
5. Common Interview Questions
This section provides a selection of common interview questions to help candidates prepare effectively for their Partner Lead - Sales interview at Huella.
Provide a concise career snapshot and connect your interests to sales support, client relationships, and digital advertising.
Explain how goals, accountability, and visible impact energize you, with examples of meeting deadlines or quotas.
Use a structured example to show organization, time blocking, and communication to stakeholders.
Highlight cadence, clarity in follow-ups, and value-added communication tailored to each stakeholder.
Show proactivity aligned with business outcomes e.g., creating a tracker, refining a deck, or pre-empting risks.
Focus on resilience, learning, and improved process or communication afterward.
Describe structured updates, documented next steps, and agreed owners and timelines.
Connect responsiveness, reliability, and business outcomes to relationship health.
Explain how you clarify objectives, confirm assumptions, and iterate with fast feedback.
Cite past rapid-learning examples, your research habits, and practical application.
Prepare concise stories (Situation–Task–Action–Result) that spotlight communication, organization, and initiative.
Discuss segmentation by industry, budget fit, decision-makers, and alignment with platform offerings.
Mention reach, impressions, clicks, CTR, frequency, basic pacing, and high-level outcomes.
Cover tracking touchpoints, next steps, pipeline health, and forecast visibility.
Agency: process, scale, and measurement; Direct: business outcomes and category-specific insights.
Client objective, audience, formats, timeline, KPIs, deliverables, and next steps.
Describe a routine for product notes, release updates, and structured competitor scans.
Audience addressability, measurable KPIs, creative adaptability, and budget seasonality.
Example stages from prospecting to closed; clarity drives prioritization and coordination.
Translate metrics to outcomes, visualize trends, and recommend simple, actionable next steps.
Identify gaps in assets, timelines, or targeting; use checklists, confirmations, and owners.
Keep explanations practical and tied to the role’s scope: pitch support, CRM hygiene, and basic reporting.
Outline a respectful multi-touch follow-up plan with value-added content and clear next steps.
Explain clarifying questions, assumptions, and a lean draft that invites validation.
Describe escalation, alternative options, and updated timelines communicated to stakeholders.
Show how you align on business impact, confirm deadlines, and communicate a realistic plan.
Revisit ICP criteria, diversify sources, refine messaging, and time-block outreach sprints.
Prioritize accuracy: verify the stat, flag uncertainty, or reframe without the number.
Share succinct performance summaries and surface insights to support optimization discussions.
Facilitate alignment on shared KPIs and define secondary metrics for each stakeholder.
Audit, update notes and next steps, and implement a weekly hygiene routine.
Create a reusable FAQ slide or email snippet and share it with the team.
Use structured problem-solving: clarify, prioritize, act, and communicate outcomes and owners.
Connect responsibilities like prospecting, follow-ups, and deck prep to measurable outcomes.
Pick 2–3 outcomes tied to pipeline growth, meeting prep, or reporting.
Share your update cadence, fields you maintain, and how it improved visibility.
Explain your role in research, slides, and tailoring the narrative to objectives.
Show structured check-ins, risk identification, and summary reporting.
Link category familiarity to prospecting efficiency and relevant messaging.
Agenda, objectives, required assets, and clear next steps with owners and deadlines.
Describe the metrics chosen, the insight, and the action recommended.
Demonstrate coachability and how you operationalized the feedback.
Mention learning the offering, organizing the pipeline, and improving pitch materials.
Map your resume to the JD: prospecting, outreach, pitch support, CRM hygiene, and campaign coordination.
6. Common Topics and Areas of Focus for Interview Preparation
To excel in your Partner Lead - Sales role at Huella, it’s essential to focus on the following areas. These topics highlight the key responsibilities and expectations, preparing you to discuss your skills and experiences in a way that aligns with Huella objectives.
- Prospecting Strategy & ICP Definition: Know how to identify high-fit categories, stakeholders, and outreach angles to build a quality pipeline.
- Pitch & Proposal Fundamentals: Understand how to craft clear value narratives, align with client objectives, and structure simple, compelling decks.
- CRM & Pipeline Hygiene: Be ready to discuss how you document notes, next steps, and stages to maintain visibility and momentum.
- Campaign Basics & Reporting: Review core performance metrics and how to summarize results for non-technical stakeholders.
- Cross-Functional Collaboration: Prepare examples of coordinating with operations/campaign teams to ensure on-time, high-quality delivery.
7. Perks and Benefits of Working at Huella
Huella offers a comprehensive package of benefits to support the well-being, professional growth, and satisfaction of its employees. Here are some of the key perks you can expect
- Competitive Compensation: Market-aligned pay that rewards performance and impact.
- Hands-On Sales Experience: Daily exposure to digital advertising sales and client partnerships.
- Mentorship & Real-Time Learning: Guidance from experienced sales and marketing professionals.
- Dynamic, Growth-Driven Culture: A fast-paced environment with meaningful opportunities to contribute.
- Recognition & Generous Leave: Programs that acknowledge performance and supportive leave policies.
8. Conclusion
The Partner Lead - Sales role at Huella blends client-facing communication with operational excellence supporting prospecting, pitch creation, CRM hygiene, and campaign coordination. Success comes from clear writing and speaking, disciplined organization, and a data-literate mindset that turns basic metrics into simple, actionable summaries.
If you thrive in target-driven environments and enjoy collaborating across teams, this is a strong platform to learn the advertising ecosystem and contribute to business growth. Prepare by mapping your experiences to the role’s core areas and by demonstrating initiative, reliability, and client-centric thinking.
Tips for Interview Success:
- Map your stories to the JD: Prepare examples for prospecting, outreach follow-ups, deck support, CRM updates, and campaign summaries.
- Show your organization system: Bring or describe templates for trackers, agendas, and follow-up notes that keep deals moving.
- Translate metrics to outcomes: Practice summarizing performance in plain language with a clear next-step recommendation.
- Demonstrate initiative: Share how you improve processes e.g., creating playbooks, refining slides, or standardizing reporting.