Marketing Case-Cracking & Applied Frameworks is a structured track of 7 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Case Study: Launching a D2C Brand on a Rs 50L Budget - The Brief You are the founding marketing lead for a new D2C skincare brand targeting women aged 22-35 in metro India.
- Case Study: Reversing FMCG Market-Share Decline - The Brief You are the brand manager of a leading ₹500 Cr revenue shampoo brand in India.
- Case Study: Pricing a SaaS Product for India - The Brief A US-based SaaS company wants to launch its project management tool in India.
- Case Study: Quick-Commerce Entry into a New City - The Brief You're the growth lead at a quick-commerce company (think Blinkit/Zepto).
- Case Study: Repositioning a Legacy Brand as Premium - The Brief A 40-year-old Indian biscuit brand (think Parle or Britannia tier) wants to launch a premium sub-brand targeting urban millennials (₹80-150 per pack vs.
- Case Study: Allocating a Rs 1 Crore Digital Budget - The Brief You're the head of digital marketing for a mid-size EdTech company (think UpGrad/Scaler tier, ₹200 Cr ARR).
- Case Study: Handling a Social Media Brand Crisis - Backlash The Brief Your food delivery brand just went viral - but for the wrong reason.