Marketing Metrics Deep-Dive is a structured track of 5 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- LTV:CAC Ratio: The Most Important Marketing Metric - LTV:CAC Ratio - Visual Guide CAC LTV Bad 1:1 CAC LTV Break Even 2:1 CAC LTV Healthy 3:1 CAC LTV Excellent 5:1 Definitions LTV (Lifetime Value): The total net revenue a cu
- Marketing Funnel Metrics Explained - Chapter 18: Metrics Deep-Dive 112 Every business has a funnel.
- Cohort Analysis in Marketing Explained - Cohort analysis groups customers by their acquisition period (e.g., month of first purchase) and tracks their behavior over time.
- Unit Economics: Is Each Customer Profitable? - Unit economics answer the fundamental question: Does this business make money on each unit sold?
- Marketing Attribution Models Explained - Attribution answers: Which touchpoint gets credit for the conversion?