Performance Marketing & Growth is a structured track of 11 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Performance Marketing vs Brand Marketing - The Real Difference - Performance vs brand marketing - the real difference.
- Marketing Funnels & the AARRR ("Pirate") Metrics - Marketing funnels and the AARRR pirate metrics.
- Paid Acquisition: CAC, ROAS, LTV & Payback Period - Paid acquisition: CAC, ROAS, LTV and payback period.
- The Meta & Google Performance Playbook: Structures, Creative Testing & Marginal ROAS - How performance teams actually run Meta and Google: campaign structures, creative testing, marginal vs blended ROAS.
- Conversion Rate Optimization (CRO) Fundamentals - Conversion rate optimization fundamentals.
- Retention, CRM & Lifecycle Marketing - Retention, CRM and lifecycle marketing.
- Referral, Virality & Community-Led Growth - Referral loops, virality mechanics and community-led growth, with Indian examples.
- Growth Hacking & a Culture of Experimentation - Growth hacking and a culture of experimentation.
- Product-Led Growth & Growth Thinking - Product-led growth and growth thinking.
- Building & Reading a Growth Dashboard - Building and reading a growth dashboard.
- Case Study: The Growth Engines Behind Zomato, Swiggy & CRED - Case study: the growth engines behind Zomato, Swiggy and CRED.