Real Indian Campaign Breakdowns is a structured track of 6 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Zomato's Marketing: Building a Brand with Wit - Company Context Zomato is India's leading food delivery platform with ~₹12,114 Cr revenue (FY24) and ~250M+ app downloads.
- Swiggy Instamart: Creating a New Category - Company Context Swiggy launched Instamart in 2020 - its quick-commerce vertical promising grocery delivery in 15-30 minutes.
- Nike India: Localising 'Just Do It' - Company Context Nike entered India aggressively in the 2010s but initially struggled - India is a cricket and movie-star nation, not a fitness-culture market.
- Amul: India's Original Content Marketing - Company Context Amul's topical advertisement campaign has been running since 1966 - making it the longest-running ad campaign in Indian history.
- Nykaa: Content-Led Commerce Explained - Company Context Nykaa launched in 2012 as an online beauty retailer and IPO'd in 2021 at a ~₹53,000 Cr valuation.
- How to Analyse Any Marketing Campaign - Interview When asked to analyse any campaign, use this 5-part structure: Step What to Cover Example Question to Ask Yourself 1.