Sales Channels & Distribution Strategy is a structured track of 4 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Distribution Strategies: Intensive, Selective & Exclusive - Distribution strategy determines how widely a product is made available.
- Distribution Channel Levels Explained - Channel levels describe the number of intermediaries between manufacturer and consumer: Level Channel Structure Example Use Case L0 (Direct) Manufacturer → Consumer D2C b
- Retail Channels in India: GT, MT & Quick Commerce - India's retail landscape is uniquely diverse, combining traditional formats with rapid digital adoption: # Channel Description Scale / Example 1 General Trade (Kirana) Ne
- Sales & Distribution Terms You Should Know - 8.4.1 Sales Levels • Primary Sales: Company → Distributor.