compendium

11 Lessons

Marketing Mix Modeling (MMM) & Incrementality: Measurement After Cookies

11 Lessons

Attribution Models: First-Touch, Last-Touch & Multi-Touch

11 Lessons

Why Marketing Analytics Matters - And What to Measure

11 Lessons

Reading the Marketing Funnel: Dashboards & Reporting

11 Lessons

Case Study: The Growth Engines Behind Zomato, Swiggy & CRED

11 Lessons

Building & Reading a Growth Dashboard

11 Lessons

Product-Led Growth & Growth Thinking

11 Lessons

Growth Hacking & a Culture of Experimentation

11 Lessons

Retention, CRM & Lifecycle Marketing

11 Lessons

Referral, Virality & Community-Led Growth

11 Lessons

Conversion Rate Optimization (CRO) Fundamentals

11 Lessons

Paid Acquisition: CAC, ROAS, LTV & Payback Period

11 Lessons

The Meta & Google Performance Playbook: Structures, Creative Testing & Marginal ROAS

11 Lessons

Marketing Funnels & the AARRR ("Pirate") Metrics

11 Lessons

Performance Marketing vs Brand Marketing - The Real Difference

12 Lessons

Case Study: A D2C Brand's End-to-End Digital Playbook

12 Lessons

Building an Integrated Digital Marketing Plan

12 Lessons

Affiliate, Influencer & Programmatic in the Digital Mix