Marketing Career Launchpad is a structured track of 9 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Marketing Roles & What They Actually Do - The marketing function spans dozens of specialised roles.
- Top Marketing Interview Questions - Foundations & Frameworks - Approaches These are the most frequently asked marketing and sales interview questions across top MBA placements in India.
- Top Marketing Interview Questions - Case & Guesstimate Style - Approaches These are the most frequently asked marketing and sales interview questions across top MBA placements in India.
- Top Marketing Interview Questions - Behavioural & Resume-Based - Approaches These are the most frequently asked marketing and sales interview questions across top MBA placements in India.
- Resume Keywords by Role & ATS Optimisation for Marketing - Applicant Tracking Systems (ATS) filter resumes before a human ever sees them.
- LinkedIn Optimisation for Marketing Roles - Your LinkedIn profile is your digital resume - recruiters from HUL, Swiggy, agencies, and startups regularly source candidates directly from LinkedIn.
- GD/PI Do's & Don'ts + 48-Hour Interview Prep Checklist - DO: • Use frameworks - apply them to the situation, don't just list them • Quote real Indian data with numbers (market sizes, growth rates, brand metrics) • Link everything to business outcome (revenue, profit, market sh
- AI Tools by Marketing Domain & Why AI Literacy Matters for Marketers - The marketing function is being transformed by AI faster than almost any other business domain.
- The Marketing Reading List - Book Author(s) Key Framework / Takeaway Marketing Management (17th Ed.) Philip Kotler, Kevin Keller 4Ps/7Ps, STP, PLC, 5 Cs - the 'Bible' of marketing Strategic Brand Management Kevin Lane Keller CBBE Pyramid, Brand Reso