Marketing Foundations & the Marketing Mindset is a structured track of 10 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- What Is Marketing? (And How It Differs from Sales & Advertising) - What marketing really is - and how it differs from sales and advertising.
- The Evolution of Marketing: From Production Era to the AI Era - How marketing evolved: production era to digital, societal and now the AI era.
- Needs, Wants & Demand - The Building Blocks of Customer Value - Needs, wants and demand - the building blocks of customer value, with examples.
- The Marketing Environment: Micro, Macro & PESTEL Analysis - Scan the marketing environment fast: micro, macro and PESTEL.
- The Marketing Mix at a Glance: Understanding the 4Ps & 7Ps - The 4Ps and 7Ps - the mix behind every marketing plan.
- Customer Value & the Value Delivery Process - Kotler's value chain: choosing, providing and communicating value.
- How Marketing Connects with Sales, Finance, Product & Strategy - How marketing connects with sales, finance, product and strategy.
- Marketing Ethics & Responsible Marketing: Trust, Dark Patterns & DPDP - Ethics for modern marketers: greenwashing, dark patterns, privacy and DPDP.
- The Indian Marketing Landscape in 2026: Trends & Opportunities - The Indian marketing landscape in 2026: trends worth quoting in interviews.
- 60 Must-Know Marketing Terms - The Complete Interview Glossary - Must-know marketing terms - the complete interview glossary, AI-era terms included.