Sales Concepts & Selling Methodologies is a structured track of 8 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- The Sales Funnel: Stages Explained - The sales funnel maps the buyer's journey from first awareness to final purchase.
- BANT Framework: How to Qualify Sales Leads - BANT is one of the oldest and most widely used lead qualification frameworks, originally developed at IBM.
- SPIN Selling: The 4 Question Types Explained - SPIN Selling is a research-backed methodology derived from analyzing over 35,000 sales calls across 12 years.
- MEDDPICC: The B2B Sales Qualification Framework - MEDDPICC is the gold standard for enterprise B2B sales qualification, particularly for complex, high-value deals with long sales cycles and multiple stakeholders: • Metri
- Hunter vs Farmer: Two Sales Role Types - Sales teams are commonly structured around two archetypes based on their primary function: Attribute Hunter Farmer Primary Role Acquire new clients Grow existing accounts
- FAB Selling: Features, Advantages & Benefits - FAB (Features → Advantages → Benefits) is a fundamental framework for crafting compelling sales pitches.
- Consultative & Value Selling Explained - 7.7.1 Value Selling Value Selling quantifies the economic value your solution delivers - ROI, cost savings, productivity gains, risk reduction.
- Channel Sales in India: How It Works - India's FMCG sector demonstrates channel sales at massive scale.