Advanced Case-Based Marketing Thinking is a structured track of 10 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Case Drill - D2C Brand Launch on a ₹50L Budget - The Brief You are the founding marketing lead for a new D2C skincare brand targeting women aged 22-35 in metro India.
- Case Drill - Declining Market Share for an FMCG Brand - The Brief You are the brand manager of a leading ₹500 Cr revenue shampoo brand in India.
- Case Drill - Pricing Strategy for a SaaS Product in India - The Brief A US-based SaaS company wants to launch its project management tool in India.
- Case Drill - Entering a New City in Quick Commerce - The Brief You're the growth lead at a quick-commerce company (think Blinkit/Zepto).
- Case Drill - Brand Repositioning from Legacy to Premium - The Brief A 40-year-old Indian biscuit brand (think Parle or Britannia tier) wants to launch a premium sub-brand targeting urban millennials (₹80-150 per pack vs.
- Performance Marketing vs Brand Building - The Trade-Off Explained - The Tension Performance marketing delivers measurable, short-term results (clicks, conversions, ROAS).
- Budget Allocation Across Marketing Channels - Framework: The 70-20-10 Rule Bucket Share Description Example Proven Channels 70% Channels with established ROI and predictable returns.
- LTV:CAC - The Most Important Ratio in Marketing - LTV:CAC Ratio - Visual Guide CAC LTV Bad 1:1 CAC LTV Break Even 2:1 CAC LTV Healthy 3:1 CAC LTV Excellent 5:1 Definitions LTV (Lifetime Value): The total net revenue a customer generates over their entire relationship wi
- Funnel Metrics, Cohort Analysis & Attribution Models Explained - Attribution answers: Which touchpoint gets credit for the conversion?
- Campaign Breakdown Framework - Analyse Any Indian Campaign - Interview When asked to analyse any campaign, use this 5-part structure: Step What to Cover Example Question to Ask Yourself 1.