Advanced & Emerging: AI, Martech & the Future of Marketing is a structured track of 11 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- AI in Marketing: Generative AI, Personalization & Automation - AI in marketing: generative AI, personalization and automation.
- AI Tools Every Marketer Should Know in 2026 - AI tools every marketer should know in 2026.
- The Marketer's AI Workflow: NotebookLM, ChatGPT & Prompting That Works - Hands-on AI workflows: NotebookLM for research packs, LLM prompting for briefs, personas and interview prep.
- The Martech Stack & Customer Data Platforms (CDPs) - The martech stack and customer data platforms.
- First-Party Data & Privacy: Marketing in a Cookieless, DPDP World - First-party data and privacy: marketing in a cookieless, DPDP world.
- Agentic AI: When AI Agents Run Your Campaigns - Beyond chatbots: AI agents that plan, launch and optimize campaigns - and what marketers still own.
- Omnichannel Marketing & the Rise of Retail Media - Omnichannel marketing and the rise of retail media.
- Sustainability & Purpose-Driven Marketing - Sustainability and purpose-driven marketing.
- Emerging Marketing Roles & the Skills of the Future - Emerging marketing roles and the skills of the future.
- Emerging India Trends: Quick Commerce, Creator Economy & Vernacular - Emerging India trends: quick commerce, creator economy and vernacular.
- Case Study: How a Brand Is Using AI to Win Today - Case study: how a brand is using AI to win today.