Branding & Brand Management is a structured track of 10 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- What Is a Brand? Brand vs Product vs Company - What a brand is: brand vs product vs company.
- Brand Equity Models: Aaker & Keller's CBBE Pyramid - Brand equity models: Aaker and Keller's CBBE pyramid.
- Brand Positioning, Identity & Personality - Brand positioning, identity and personality.
- Brand Architecture & the Art of Brand Extensions - Brand architecture and the art of brand extensions.
- Brand Storytelling & Emotional Branding - Brand storytelling and emotional branding.
- Rebranding & Brand Revival - When and How - Rebranding and brand revival - when and how.
- Measuring Brand Health & Brand Valuation - Measuring brand health and brand valuation.
- Branding in the AI Era: Distinctive Assets & Share of AI Answers - When AI answers shopping questions, does it name your brand? Distinctive assets and 'share of model'.
- The Brand Manager Role: What the Job Is & How to Prep for It - The brand manager role: what the job is and how to prep for it.
- Case Study: Building Iconic Brands - Amul, Tata, Nike & Apple - Case study: building iconic brands - Amul, Tata, Nike and Apple.