Digital Marketing Ecosystem is a structured track of 12 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- The Digital Marketing Ecosystem: Channels, Funnels & How They Fit - The digital ecosystem: channels, funnels and how they fit.
- Search Engine Optimization (SEO) Fundamentals - SEO fundamentals - search, intent and visibility.
- GEO & AEO: How to Rank in AI Answers (ChatGPT, Perplexity & AI Overviews) - The 2026 skill: generative engine optimization - getting brands cited by ChatGPT, Perplexity and AI Overviews.
- Search Engine Marketing (SEM) & Google Ads - SEM and Google Ads essentials.
- Social Media Marketing: Meta, Instagram, LinkedIn & YouTube - Social media marketing across Meta, Instagram, LinkedIn and YouTube.
- Content Marketing: Strategy, Formats & Distribution - Content marketing: strategy, formats and distribution.
- Email Marketing & Marketing Automation - Email marketing and marketing automation.
- WhatsApp & Conversational Marketing: India's Direct Channel - WhatsApp Business, chatbots and RCS - the conversational channel Indian brands run on.
- Affiliate, Influencer & Programmatic in the Digital Mix - Affiliate, influencer and programmatic in the digital mix.
- App Marketing & ASO Basics - Getting apps discovered and installed: ASO, install campaigns and app engagement loops.
- Building an Integrated Digital Marketing Plan - Building an integrated digital marketing plan.
- Case Study: A D2C Brand's End-to-End Digital Playbook - Case study: a D2C brand's end-to-end digital playbook.
Social Media Marketing Interview Guide: Meta, Instagram, LinkedIn & YouTube