Marketing Strategy: Segmentation, Targeting & Positioning is a structured track of 11 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- What Is Marketing Strategy? The Big Picture - What marketing strategy is - the big picture before the frameworks.
- Market Segmentation: Bases, Types & How to Do It Right - Market segmentation: bases, types and how to do it right.
- Targeting Strategies: Mass, Niche, Differentiated & Concentrated - Targeting strategies: mass, niche, differentiated, concentrated.
- Positioning & Perceptual Maps (With Worked Examples) - Positioning and perceptual maps, with worked examples.
- Differentiation & Building a Defensible USP - Differentiation and building a defensible USP.
- Competitive Moats: Network Effects, Brand & Switching Costs - What makes an advantage durable: network effects, brand, switching costs, scale.
- Competitive Analysis: SWOT, Porter's Five Forces & the BCG Matrix - SWOT, Porter's Five Forces and the BCG matrix - on demand.
- Growth Strategy & the Ansoff Matrix - Growth strategy with the Ansoff matrix.
- Blue Ocean Strategy & Category Creation - Escaping competition: blue ocean moves and category creation, with Indian examples.
- Case Study: Positioning Wars - Thums Up vs Coke, boAt vs Global Brands - Case study: positioning wars - Thums Up vs Coke, boAt vs global brands.
- Applying STP in Case Interviews: A Repeatable Approach - A repeatable way to apply STP in case interviews.