compendium

10 Lessons

Go-to-Market Strategy Fundamentals: Interview-Ready Framework, Metrics and Case Study

10 Lessons

AI-Assisted GTM: Answer Research, Messaging and Launch Workflow Questions with Confidence

10 Lessons

Product Portfolio Management for Interviews: BCG Matrix, GE Matrix and Portfolio Calls

10 Lessons

Product-Market Fit & MVP Thinking: Interview-Ready Framework for Marketers

10 Lessons

New Product Development: Answer From Idea to Launch With Confidence

10 Lessons

Product Life Cycle Strategies: Answer PLC Questions with Stage-Wise Confidence

10 Lessons

What Is a Product? Levels, Types and Product Mix for Interviews

11 Lessons

Case study: positioning wars - Thums Up vs Coke, boAt vs global brands.

11 Lessons

A repeatable way to apply STP in case interviews.

11 Lessons

Escaping competition: blue ocean moves and category creation, with Indian examples

11 Lessons

Growth strategy with the Ansoff matrix

11 Lessons

Competitive Moats: Answer Network Effects, Brand & Switching Costs with Confidence

11 Lessons

SWOT, Porter's Five Forces, and the BCG matrix on demand

11 Lessons

Differentiation and building a defensible USP.

11 Lessons

Market segmentation: bases, types, and how to do it right.

11 Lessons

Positioning and perceptual maps, with worked examples.

11 Lessons

Targeting strategies: mass, niche, differentiated, concentrated

11 Lessons

What is marketing strategy