Digital Marketing Basics
Digital Marketing is a booming field of marketing that uses digital media tools and platforms to promote products and services.
IntroductionThe digital marketing industry in India has grown exponentially in the past few years. In fact, it saw steady growth even during the worldwide pandemic that started in 2020. As per the latest CMO Survey, more than half of all businesses (56%) are altering their go-to business models to get
A Marketing Funnel refers to a marketing strategy that focuses on turning prospective users into customers making final purchases. If you have ever looked at a funnel, you would know that it's shaped like an inverted cone. The marketing funnel takes its essence from the shape of a funnel itself.
What does a content writer do? A content writer is someone who typically creates content for the Web. This content can include sales copy, e-books, podcasts, and text for graphics. Content writers produce the content for many different types of websites, including blogs, social networks, e-commerce sites, news aggregators, college
If you go to the Facebook Ads Manager and start creating a new Facebook ad campaign, the first choice you’ll have to make is selecting the campaign objective. Your Facebook campaign objective determines what optimization and bidding options you’ll have throughout the campaign setup process. It’s like
With the service industry growing exponentially, the marketing mix also had to encompass these changes. The 4Ps of the marketing mix became 7Ps. The marketing mix is the set of controllable tactical marketing tools that the organisation implements to get the desired response from the consumer (Kotler and Armstrong 2010)
The Internet of Things (IoT) is the new air we breathe now. It’s there everywhere. In our daily lives, in business processes, in selling products, in offering services, etc. The entire world is now more or less digital. Businesses are transforming their traditional processes and adopting digital methods; banking,
Digital Marketing is governed by data. The correct use of data can help you develop amazing digital marketing strategies. On the other hand, without any knowledge of using data, you can never carry out any digital marketing campaigns successfully. There are several advantages of big data. Big data allows you