Pricing Strategies is a structured track of 10 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Pricing Fundamentals: Cost, Value & Competition-Based Approaches - Pricing fundamentals: cost, value and competition-based approaches.
- Pricing Strategies: Skimming, Penetration, Premium & Everyday Low Price - Skimming, penetration, premium and EDLP - and when to use each.
- The Psychology of Pricing & Behavioral Pricing Tactics - The psychology of pricing and behavioral pricing tactics.
- Price Elasticity of Demand - Made Simple - Price elasticity of demand, made simple with worked numbers.
- Discounting, Promotions & the Risk of a Price War - Discounting, promotions and the risk of a price war.
- Modern Models: Subscription, Freemium & Dynamic Pricing - Subscription, freemium and dynamic pricing models.
- B2B & SaaS Pricing: Seats, Usage & Value Metrics - How B2B and SaaS pricing works: per-seat, usage-based and value-metric models.
- AI & Algorithmic Pricing: Engines, Surge and the Ethics Line - Algorithmic and AI pricing: dynamic engines, surge, personalization - and where the ethics line sits.
- Pricing for the Value-Conscious Indian Consumer - Pricing for the value-conscious Indian consumer.
- Case Study: Pricing Masterclass - Jio, Netflix & D2C Brands - Case study: pricing masterclass - Jio, Netflix and D2C brands.