compendium

12 Lessons

App Marketing & ASO Basics

12 Lessons

WhatsApp & Conversational Marketing: India's Direct Channel

12 Lessons

Email Marketing & Marketing Automation

12 Lessons

Content Marketing: Strategy, Formats & Distribution

12 Lessons

Social Media Marketing: Meta, Instagram, LinkedIn & YouTube

12 Lessons

Search Engine Marketing (SEM) & Google Ads

12 Lessons

The Digital Marketing Ecosystem: Channels, Funnels & How They Fit

12 Lessons

GEO & AEO: How to Rank in AI Answers (ChatGPT, Perplexity & AI Overviews)

12 Lessons

Search Engine Optimization (SEO) Fundamentals

11 Lessons

Case Study: Campaign Breakdowns - Cadbury, Zomato & Nike

11 Lessons

Measuring Communication & Campaign Effectiveness

11 Lessons

Generative AI in Advertising: Creative at Scale

11 Lessons

Storytelling & the Anatomy of a Great Campaign

11 Lessons

Moment Marketing, Memes & Topical Creative in India

11 Lessons

Advertising Strategy & Writing a Winning Creative Brief

11 Lessons

Public Relations & Reputation Management

11 Lessons

Influencer & Creator Marketing in 2026

11 Lessons

Media Planning & Buying Fundamentals