Program 07 · MBA · Emerging functions

The roles your students want are younger than your curriculum.

Associate Product Manager. AI Business Consultant. ESG Analyst. Growth Associate. Customer Success. These titles barely existed when most MBA syllabi were written - and they are where a large share of premium offers now sit. Twenty-three bootcamps, twelve functions.

23bootcamps12functions4AI tracks

Catalogue

23 bootcampsAcross twelve emerging functions

Applied AI

4 dedicated tracksManagers, marketing, HR, finance

Tools

Free tools onlySkills that transfer after the program ends

Roles

Fresher-hiring titlesAPM, product analyst, ESG analyst, SDR

Twelve emerging functions

ProductProduct ManagementProduct AnalyticsApplied AIGenAI for ManagersAI for Marketing & SalesAI for HRAI for FinanceConsultingConsulting EssentialsStrategy & TransformationESGSustainability & ESGCustomerCustomer SuccessCustomer ExperienceSalesB2B Enterprise SalesSaaS SalesGrowthGrowth MarketingPerformance MarketingMarketing AnalyticsE-commerceE-Commerce ManagementMarketplace OperationsDeliveryAgile Project ManagementScrum & JiraData StorytellingVentureDesign ThinkingStartup & Venture Building

01 Who this is for

For schools competing for premium offers, not just placement percentage.

A 100% placement rate with a flat median is a different problem from a 90% rate with a strong right tail. These bootcamps target the right tail.

Placement Chairperson

Access to the newer recruiters

Product companies, SaaS firms, D2C brands and GCCs hire on function-specific evidence. These tracks create that evidence.

Dean / Director

Board-grade accountability

One readiness number per cohort, refreshed weekly - not an invoice for sessions delivered.

Student

The roles you actually read about

Product, AI, growth and ESG tracks with tool work and artefacts - so the aspiration becomes a candidacy.

Trusted by the institutions that answer for placements

  • Indian Institute of Technology Madras
  • Indian Institute of Management Tiruchirappalli
  • Indian Institute of Management Bodh Gaya
  • Rashtrasant Tukadoji Maharaj Nagpur University

Among 120+ partner institutions - including 12 IIMs, 2 IITs and 45 of the NIRF-100.

02 The catalogue

Twenty-three bootcamps, with roles and recruiters.

The delivery team’s new-age scope, tab-for-tab.

FunctionBootcampTarget roleLikely recruiters
ProductProduct ManagementAssociate Product ManagerRazorpay, PhonePe, Freshworks
ProductProduct AnalyticsProduct AnalystSwiggy, Zepto, Meesho
AIGenerative AI for ManagersAI Business ConsultantConsulting firms, GCCs
AIAI for Marketing & SalesMarketing Automation SpecialistMarketing agencies, SaaS
AIAI for HRHR Transformation AssociateHR consulting firms
AIAI for FinanceFinancial Automation AnalystBFSI and FinTech companies
ConsultingConsulting EssentialsBusiness Analyst, Associate ConsultantDeloitte, Accenture, KPMG
ConsultingStrategy & Business TransformationStrategy AnalystEY-Parthenon, Kearney
ESGSustainability & ESGESG AnalystEY, Deloitte, PwC
CustomerCustomer Success ManagementCustomer Success AssociateZoho, Freshworks, SaaS companies
CustomerCustomer Experience (CX)CX AnalystBFSI, retail, hospitality
SalesB2B Enterprise SalesBusiness Development ExecutiveSalesforce, Zoho, Microsoft
SalesSaaS SalesSDR, Account ExecutiveSaaS startups
MarketingGrowth MarketingGrowth AssociateSwiggy, Zomato, CRED
MarketingPerformance MarketingDigital Performance AnalystAgencies, D2C brands
MarketingMarketing AnalyticsMarketing AnalystNielsenIQ, Kantar
E-CommerceE-Commerce ManagementCategory AssociateAmazon, Flipkart, Myntra
E-CommerceMarketplace OperationsMarketplace ExecutiveD2C and e-commerce companies
AnalyticsData StorytellingBI ConsultantAnalytics firms
Project ManagementAgile Project ManagementPMO Analyst, Project CoordinatorAccenture, Capgemini
Project ManagementScrum & JiraScrum CoordinatorIT services, GCCs
InnovationDesign Thinking & InnovationInnovation AssociateConsulting and product companies
EntrepreneurshipStartup & Venture BuildingFounder AssociateStartups, incubators

← scroll the table sideways →

Recruiters listed indicate the kind of company that hires for the role - they are targets, not guarantees.

03 Browse the catalogue

Every bootcamp, with the role it targets.

Scroll sideways through all twenty-three. Newer functions, smaller and more selective hiring.

Scroll for all of them →

Product

Product Management

Associate Product Manager

Hiring: Razorpay, PhonePe, Freshworks

Product

Product Analytics

Product Analyst

Hiring: Swiggy, Zepto, Meesho

AI

Generative AI for Managers

AI Business Consultant

Hiring: Consulting firms, GCCs

AI

AI for Marketing & Sales

Marketing Automation Specialist

Hiring: Marketing agencies, SaaS

AI

AI for HR

HR Transformation Associate

Hiring: HR consulting firms

AI

AI for Finance

Financial Automation Analyst

Hiring: BFSI and FinTech companies

Consulting

Consulting Essentials

Business Analyst, Associate Consultant

Hiring: Deloitte, Accenture, KPMG

Consulting

Strategy & Business Transformation

Strategy Analyst

Hiring: EY-Parthenon, Kearney

ESG

Sustainability & ESG

ESG Analyst

Hiring: EY, Deloitte, PwC

Customer

Customer Success Management

Customer Success Associate

Hiring: Zoho, Freshworks, SaaS companies

Customer

Customer Experience (CX)

CX Analyst

Hiring: BFSI, retail, hospitality

Sales

B2B Enterprise Sales

Business Development Executive

Hiring: Salesforce, Zoho, Microsoft

Sales

SaaS Sales

SDR, Account Executive

Hiring: SaaS startups

Marketing

Growth Marketing

Growth Associate

Hiring: Swiggy, Zomato, CRED

Marketing

Performance Marketing

Digital Performance Analyst

Hiring: Agencies, D2C brands

Marketing

Marketing Analytics

Marketing Analyst

Hiring: NielsenIQ, Kantar

E-Commerce

E-Commerce Management

Category Associate

Hiring: Amazon, Flipkart, Myntra

E-Commerce

Marketplace Operations

Marketplace Executive

Hiring: D2C and e-commerce companies

Analytics

Data Storytelling

BI Consultant

Hiring: Analytics firms

Project Management

Agile Project Management

PMO Analyst, Project Coordinator

Hiring: Accenture, Capgemini

Project Management

Scrum & Jira

Scrum Coordinator

Hiring: IT services, GCCs

Innovation

Design Thinking & Innovation

Innovation Associate

Hiring: Consulting and product companies

Entrepreneurship

Startup & Venture Building

Founder Associate

Hiring: Startups, incubators

04 The AI tracks

Four functions, not one AI course.

Generic “AI for everyone” training does not survive an interview. These four are built around what each function actually automates, using free and widely available tools so students can practise without a licence budget.

Generative AI for Managers

Where AI creates and destroys value in a business process, how to scope an AI use case, how to brief and evaluate a model-based solution, and where responsible-AI constraints bite. Aimed at the AI Business Consultant profile that consulting firms and GCCs now hire for.

AI for Marketing & Sales

Campaign copy and creative generation, SEO and keyword research, persona and customer-journey construction, and campaign-performance analysis with AI-assisted reporting - working through a full launch campaign end to end.

AI for HR

Job-description and rubric generation, screening support, structured-interview design, L&D content production and people-analytics reporting - with the fairness and bias constraints made explicit.

AI for Finance

Automated commentary on financial statements, AI-assisted forecast modelling, news and sentiment analysis for risk, and ratio and peer-comparison analysis - practised on real reporting formats.

Why free tools

Every AI module is built on tools students can use for free after the program ends. Skills that require an enterprise licence do not transfer to a job search.

05 The AI layer

Positioning for a role that did not exist five years ago.

Infy Resume personalisation flow collecting target job role, experience level, company, industry and job description to tailor a resume
Infy Resume personalisation flow collecting target job role, experience level, company, industry and job description to tailor a resume

A student targeting an Associate Product Manager role cannot use the resume they wrote for an IT-services drive. This tailors it to the target role, company and industry - which matters most for exactly these newer, more selective functions.

  1. Why it matters, stated up front

    Recruiters spend six seconds on a resume; 500+ students have landed interviews at Google, Microsoft and Amazon through this step.

  2. Target role and seniority

    The same experience, re-framed for the function being applied to.

  3. Assessed against named criteria

    STAR framework, action verbs, quantified impact, ATS-friendliness, focus on results.

06 Format

Bootcamp shapes.

Track typeLive hoursOutput artefact
Functional new-age bootcamp (product, consulting, ESG, CX, sales)2 sessions × 120 min, extendableCase deck or role-specific artefact
AI-by-function track5 hrs per module, 4 modules per functionWorking prompt library plus a completed applied exercise
Tool tracks (Scrum & Jira, performance marketing, marketplace ops)5 sessions × 90 minLive board, campaign or catalogue build
Data storytelling5 sessions × 90 minA dashboard plus a presented narrative

← scroll the table sideways →

Any of these can be scoped up into a full semester-long elective where an institution wants credit mapping.

07 Outcome proof

It works - and we can show the math.

90%

placement rate - trained alpha cohort

Bangalore, top-200 batch; batch-wide ₹6 LPA+ share rose 24% → 43%.

12

IIMs are client institutions

Alongside XLRI, SPJIMR and 45 of the NIRF-100.

40,000+

students made career-ready last year

Across 120+ institutions and 4 countries.

08 How it’s delivered

Your calendar sets the rhythm. We fit it.

Delivered by practitioners currently working in the function - product managers, growth leads, ESG consultants, AI engineers - drawn from the industry expert network. Tool-based tracks run online; case-based tracks run on campus.

01Personalize

Career Discovery Test, diagnostics, AI baseline.

02Upskill

Coach-led + self-paced across 40+ careers.

03Last-mile

Company-specific prep, GD-PI, mocks.

04Place

Employer outreach and placement management.

05Measure

Live RAG and skill-gap dashboards.

Every engagement runs on the InfyLearn suite - white-labelled LMS, AI-proctored assessments, placement management, AI resume builder and AI video mock interviews - so training, testing and placement data sit in one place your team can audit.

09 Endorsements

From the people who own the outcome.

They work inside our academic calendar, not around it. Faculty see a partner, students see a coach, and the board sees a placement report we can stand behind.
Placement ChairpersonPartner business school

10 Questions deans ask

Straight answers.

Are these credible without work experience?
For entry-level versions of these roles, yes - Associate Product Manager, Product Analyst, ESG Analyst, Growth Associate and SDR are all fresher-hiring titles at the companies listed. The senior versions are not, and we do not pretend otherwise.
How do these differ from the functional bootcamps?
Established functions with deep, predictable hiring sit in the functional catalogue. These twenty-three cover newer functions where demand is growing faster but hiring volumes are smaller and more selective.
Which are in highest demand right now?
The four AI-by-function tracks and product analytics, by a clear margin. ESG follows, driven by disclosure requirements at large Indian corporates.
Do students need a technical background for the AI tracks?
No. These are applied tracks using no-code and prompt-based tools, aimed at business functions. Students who want to build models should take the data science bootcamp instead.
Can we run these for engineering cohorts too?
Yes - product management, product analytics, agile delivery and the AI tracks run well for BTech cohorts, and often pair with the technical bootcamps.

Strengthen academic programs. Improve graduate outcomes.

Talk to our academic team about what an outcome-accountable partnership looks like for your campus.

We’ll be in touch within 48 hours.